Apple News+ failing to attract new subscribers after March launch, report says

Apple News+ debuted in March, and Apple was quick to tout that the service attracted over 200,000 subscribers at that time. A new report from CNBC today details that since then, Apple has struggled to add Apple News+ subscribers.

The report cites people familiar with the matter and says that the number of Apple News+ subscribers hasn’t “increased materially from its first couple days.” What’s also unclear is how many of those 200,000 initial subscribers converted from the free trial to paying customers.

Apple News+ recently expanded to the United Kingdom and Australia. It’s unclear what effect those launches had on subscriber numbers.

Bloomberg reported this morning that Apple is looking at bundling Apple News+, Apple TV+, and Apple Music together. In that report, the Los Angeles Times is quoted as saying Apple News+ revenue has been “consistent with our expectations.”

Meanwhile, CNBC’s report quotes an anonymous publisher who has been disappointed with Apple News+ revenue:

For every subscriber of News+, Apple takes 50% of the revenue. The publishers split the other half based on time spent reading their content. One publisher told CNBC that his company received between $20,000 and $30,000 per month from Apple News+, a number far lower than it had initially expected.

Another publisher cited by CNBC says that revenue growth has been “lower than anticipated” from Apple News+, but advertising revenue from the free version of Apple News “has slowly but consistently climbed.”

Bundling Apple News+ with TV+ and Apple Music would likely attract more subscribers to the service, but a lot of it would depend on how low Apple could get the monthly price of the bundle. Apple is said to have negotiated new terms with News+ publishers for the bundle, which could be announced as soon as 2020.

Are you an Apple News+ subscriber? What do you think of the service? Let us know down in the comments!

Read more: 

FTC: We use income earning auto affiliate links. More.

Subscribe to 9to5Mac on YouTube for more Apple news:


Apple News

Apple News provides coverage of current events, curated by editors, and is personalized for you. There are apps for iPhone, iPad, Apple Watch, and the Mac.

About the Author