Developers reacted with astonishment and anger at Apple’s 27% commission policy as a minimal form of compliance with a new antitrust law regarding the App Store.

One leading developer described the move as ‘vile,’ while another said Apple is deliberately ensuring it would cost developers more to opt-out of Apple’s payment system than it would to remain within it …


Dutch regulators, like those in South Korea, ordered that Apple allow developers to opt-out of the App Store payment platform. Apple initially said that it would comply, but didn’t give any details.

The company today announced that it would reduce its commission by only three percent for those who chose to do so, and would also impose onerous administrative overheads – such as applying for permission to use a specific API, maintaining a separate version of the app, and filing reports with Apple.

Developers react to 27% commission

Macworld did a great roundup of reactions to this by a number of well-known developers.

Apple was blasted by developers on Twitter who took issue with the exorbitant fee. Steve Troughton-Smith called the move “absolutely vile” […] Marco Arment wrote that you “can just FEEL how much they despise having to do any of this.” Others noted that it “defeats the purpose of the law” and that developers will still need to pay at least 3 percent to the payment provider, thus negating even the small savings.

Steve Troughton-Smith retweeted our story, and commented:

Absolutely vile. This says everything about @tim_cook’s Apple and what it thinks of developers. I hope the company gets exactly what it deserves. Everybody on their executive team should be ashamed, and some of them should not be here when it’s all over. We all see you.

Marco Arment highlighted the conditions imposed by Apple:

  • Separate app, only available in Netherlands
  • Cannot also support IAP
  • Must display scary sheets before payment
  • Website links are all to a single URL specified in Info.plist with no parameters
  • Must submit monthly report to Apple listing EVERY external transaction


And after you pay your ~3% to your payment processor, Apple’s 27% commission takes you right back up to 30%. Glorious. Come on, THIS is comedy. Amazing, ridiculous comedy. I’d be surprised if a single app ever took them up on this. (And that’s exactly by design.)

Other developers expressed similar sentiments.

We argued this morning that this is not only unreasonable, but is against Apple’s own interests.

Photo: Joan Gamell/Unsplash

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About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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