March 15

AAPL: 140.46

1.47
Stock Chart

Yesterday, a Morgan Stanley analyst expressed just how big of an impact the upcoming iPhone 8 could have on Apple’s stock price and unit sales. Now, RBC analyst Amit Daryanani has expressed his own bullish attitude towards AAPL, but his expectations are based almost entirely on Apple’s Services sector.

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March 1

AAPL: 139.79

2.80
Stock Chart

Apple’s stock price continues hitting record highs as anticipation builds for the company’s upcoming spring iPad event and next-generation iPhones.

AAPL today closed at a high of 139.79 per share following several record breaking days over the last month. The stock price also hit a high for intraday trading today reaching 140.15 before closing. The record stock prices put Apple’s market cap at 733.74B, not far off from its highest ever $775 billion record achieved back in 2015.

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February 27

AAPL: 136.93

0.27
Stock Chart

Billionaire investor Warren Buffett certainly appears to have revised his view of Apple bigtime. Back in 2011, he famously said that his conglomerate Berkshire Hathaway had held very few AAPL shares in the past ‘and we’re likely to hold very few in the future.’ The reason, he said, was that the company’s future was too difficult to predict.

By May of last year however, the conglomerate held more than $1B worth of AAPL stock – a disclosure that helped the stock climb 9%. By December, that holding had increased to 57M shares worth $7.7B. Now CNBC reports that the company now holds 133M shares worth a staggering $17B …

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9to5toys 

February 21

AAPL: 136.70

0.98
Stock Chart

Continuing its week of record-setting performance, AAPL stock hit yet another pair of all-time highs today. The stock closed at a new record high of $136.70, up from the previous all-time close record of $135.27 that was set last week.

Furthermore, AAPL hit a new intraday high of $136.75 today, up from the previous record of $136.27, which was set last week.

AAPL’s continued strong performance comes as Morgan Stanley analyst Katy Huberty raised her target price for the stock and made a handful of predictions for the upcoming iPhone 8…

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February 14

AAPL: 135.02

1.73
Stock Chart

After reaching an all-time record high opening price of $133 yesterday, AAPL today beat its intraday trading record, surpassing its previous record high set back in 2015. 

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9to5google 

February 13

AAPL: 133.29

1.17
Stock Chart

Update: AAPL also saw a record closing price of $133.29. Following the Goldman Sachs price target increase, UBS released a report yesterday expressing the view that Apple’s services business is undervalued.

AAPL has opened at an all-time record high of $133.00 after Goldman Sachs raised its target price for the stock. Pre-market trading saw the price climb as high as $133.09 before it dipped a fraction before the market opened. At the time of writing, the stock is trading at $133.68, up 1.2%.

While the price is a record for market opening, it’s not quite the highest level the stock has ever reached …

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February 1

AAPL: 128.75

7.40
Stock Chart

Update: The stock continues to climb as the day progresses, now up 6.5% at around $129, which values the company at more than 670 billion dollars in market cap. It is also nearing Apple stock’s all time high of $135.

Last night, Apple reported all-time record earnings with revenue topping $78.4 billion, beating analysts consensus. The stock market investors appear to be pleased with Apple’s results; AAPL stock opened up more than 5%.

The company reported sales of 78.3 million iPhones, 13 million iPads and 5.3 million Macs. Spiking at over $127 this morning, Apple stock is once again close to its all-time high of $135 after rallying following Trump’s presidential victory.

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January 27

AAPL: 121.95

0.01
Stock Chart

When Apple announces its sales and revenue figures for the holiday quarter – calendar Q4 2016, Apple’s fiscal Q1 2017 – it will answer one crucial question. Following three straight quarters of year-on-year decline in sales, will the iPhone 7/Plus have been enough to return the company to growth, or will the quarter make it a full 12 months of decline?

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electrek 

January 25

AAPL: 121.88

1.91
Stock Chart

December 28, 2016

AAPL: 116.76

-0.50
Stock Chart

A research note by UBS says that AAPL is the most ‘underweight’ stock in global fund management accounts, reports Business Insider. This means that they have a lower percentage of AAPL stock than you’d expect from the company’s ranking in financial indices.

If, for example, Apple represents 5% of the market value of the exchange, a fund manager would make 5% of his portfolio to have it balanced. If it’s less than this, say 2%, it’s underweight and a signal that the fund manager doesn’t think the stock will perform as well as the wider stock market or other particular stocks …

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December 19, 2016

AAPL: 116.64

0.67
Stock Chart

Apple has finally launched its legal challenge to an EU ruling that it must pay an additional €13B ($14B) in tax after a special tax deal offered by the Irish government was found to be illegal. The Irish government had already submitted its own appeal against the ruling, stating today that ‘Ireland did not give favourably tax treatment to Apple- the full amount was paid in this case and no state aid was provided.’

On the face it, the EU case is a strong one. The deal with the Irish government – detailed in a Bloomberg analysis – meant that the vast majority of Apple’s taxes were assigned to a ‘head office’ that wasn’t tax resident anywhere in the world, and which therefore paid no taxes at all. This is how, according to the EU case, Apple effectively paid as little as 0.005% tax on billions of dollars of European sales …

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November 24, 2016

AAPL: 111.23

0.00
Stock Chart

A Wells Fargo analyst has noted that Apple has ceased to disclose its advertising spend in its latest 10-K annual report, instead bundling it into a more general category of ‘selling, general and administrative (SG&A) expenses.’ Apple has in the past always specifically disclosed its ad spend, notes Business Insider.

Apple last year increased its ad spend by a massive 50% to a record $1.8B. While the 10-K suggests that this year’s spend is lower by one measure, Wells Fargo suggests that might not be telling the whole story …

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9to5toys 

November 21, 2016

AAPL: 111.73

1.67
Stock Chart

Analysts are predicting that there is no end in sight to the decline in gross margin on the iPhone. Bernstein Research analysts (via Business Insider) are predicting that it will fall below 40% for the first time next year, and fall again to 39% in 2018. Other analysts agree.

A chart put together by the firm shows iPhone margins falling from 57.7% in 2009 to 40.8% this year, arguing that the costs of making next year’s iPhone and difficulty in charging more for it in a much more competitive environment will see it fall further over the next couple of years.

Morgan Stanley’s Katy Huberty, says that, ironically, the popularity of the iPhone 7 may have contributed to pressure on margins …

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November 11, 2016

AAPL: 108.43

0.64
Stock Chart

October 26, 2016

AAPL: 115.59

-2.66
Stock Chart

Update: AAPL opened 3.59% down at exactly $114.

Despite Apple announcing Q4 earnings which lined-up almost perfectly with analyst expectations, the company’s shares price fell 3.26% in after-hours trading. After closing at $118.25 before the announcement, they were trading at $114.40 at the time of writing.

Although the company did report its first full-year decline in revenue since 2001, this had been predicted. Comparing the pre-announcement analyst consensus with the actual results, it’s remarkable just how close they were …

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9to5google 

September 22, 2016

AAPL: 114.62

1.07
Stock Chart

September 14, 2016

AAPL: 111.77

3.82
Stock Chart

Carriers have been reporting strong iPhone 7 preorders thus far and it appears as if those numbers are having a positive impact on Apple’s stock. Earlier today, AAPL hit its 2016 high, peaking at $113.03, topping this year’s previous high of $112.10 on April 14.

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September 8, 2016

AAPL: 105.52

-2.84
Stock Chart

With a big question mark over whether the iPhone 7 will be perceived as a genuine new model or a second S-year, all eyes were going to be on the opening weekend sales numbers. It seems we’re not going to get the chance, however: Apple has just told CNBC that it will not be revealing this information.

The company claims that the decision was made for logistical reasons …

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electrek 

September 7, 2016

AAPL: 108.36

0.66
Stock Chart

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