November 24

AAPL: 111.23

0.00
Stock Chart

A Wells Fargo analyst has noted that Apple has ceased to disclose its advertising spend in its latest 10-K annual report, instead bundling it into a more general category of ‘selling, general and administrative (SG&A) expenses.’ Apple has in the past always specifically disclosed its ad spend, notes Business Insider.

Apple last year increased its ad spend by a massive 50% to a record $1.8B. While the 10-K suggests that this year’s spend is lower by one measure, Wells Fargo suggests that might not be telling the whole story …

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November 21

AAPL: 111.73

1.67
Stock Chart

Analysts are predicting that there is no end in sight to the decline in gross margin on the iPhone. Bernstein Research analysts (via Business Insider) are predicting that it will fall below 40% for the first time next year, and fall again to 39% in 2018. Other analysts agree.

A chart put together by the firm shows iPhone margins falling from 57.7% in 2009 to 40.8% this year, arguing that the costs of making next year’s iPhone and difficulty in charging more for it in a much more competitive environment will see it fall further over the next couple of years.

Morgan Stanley’s Katy Huberty, says that, ironically, the popularity of the iPhone 7 may have contributed to pressure on margins …

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November 11

AAPL: 108.43

0.64
Stock Chart
9to5toys 

October 26

AAPL: 115.59

-2.66
Stock Chart

Update: AAPL opened 3.59% down at exactly $114.

Despite Apple announcing Q4 earnings which lined-up almost perfectly with analyst expectations, the company’s shares price fell 3.26% in after-hours trading. After closing at $118.25 before the announcement, they were trading at $114.40 at the time of writing.

Although the company did report its first full-year decline in revenue since 2001, this had been predicted. Comparing the pre-announcement analyst consensus with the actual results, it’s remarkable just how close they were …

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September 22

AAPL: 114.62

1.07
Stock Chart

September 14

AAPL: 111.77

3.82
Stock Chart

Carriers have been reporting strong iPhone 7 preorders thus far and it appears as if those numbers are having a positive impact on Apple’s stock. Earlier today, AAPL hit its 2016 high, peaking at $113.03, topping this year’s previous high of $112.10 on April 14.

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9to5google 

September 8

AAPL: 105.52

-2.84
Stock Chart

With a big question mark over whether the iPhone 7 will be perceived as a genuine new model or a second S-year, all eyes were going to be on the opening weekend sales numbers. It seems we’re not going to get the chance, however: Apple has just told CNBC that it will not be revealing this information.

The company claims that the decision was made for logistical reasons …

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September 7

AAPL: 108.36

0.66
Stock Chart

September 1

AAPL: 106.73

0.63
Stock Chart

SEC filings reveal that Apple CEO Tim Cook has sold a little over 600,000 of his AAPL shares over the past couple of weeks, netting him approximately $65M. He continues to hold more than a million shares worth some $110M.

The sell-off represents a substantial chunk of the stock bonuses he received last week as he reached his fifth anniversary as CEO …

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electrek 

August 18

AAPL: 109.08

-0.14
Stock Chart

Back in 2014, some of the biggest investors in the U.S. suggested that Apple could be the first company to achieve a trillion dollar valuation by market cap, having gotten two-thirds of the way there that year before later slipping. Investment site Motley Fool yesterday acknowledged that the company could indeed be just ‘one home-run product’ away from this, but made the seemingly-unlikely argument that Amazon may get there first …

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August 16

AAPL: 109.38

-0.10
Stock Chart

One-time AAPL skeptic Warren Buffett appears to now be strongly invested in the company’s future. Just three months after it was discovered that his conglomerate Berkshire Hathaway had purchased more than a billion dollars worth of AAPL stock, a new regulatory filing reveals that the Berkshire has boosted its stake by 55% to a holding worth $1.46B, reports Reuters.

Berkshire owned 15.23 million Apple shares worth $1.46 billion as of June 30, up from 9.81 million shares as of March 31, according to a regulatory filing from Buffett’s Omaha, Nebraska-based conglomerate … 

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July 27

AAPL: 102.95

6.28
Stock Chart

This week Benjamin and Zac talk about Apple’s ‘Carpool Karaoke’ purchase, the rumored iPhone 7 release date in context, and Apple’s latest earnings report. 9to5Mac’s Happy Hour podcast is available for download on iTunes and Apple’s Podcasts app, or through our dedicated RSS feed for Overcast and other podcast players.

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9to5toys 

Update: That $103 price is holding steady in early trading this morning.

While Apple’s earnings weren’t fantastic, with particularly bad news in China, the market view appears to be that the numbers were better than feared. The stock price climbed sharply in the first hour of after-hours trading, jumping from $97.34 to more than $103, and has so far maintained this new level.

Business Insider did a roundup of analyst reactions, and found that with the single exception of Deutsche Bank, which rates the stock a Hold, all the others they surveyed rated it a Buy, with target prices ranging from $115 to $150 …

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July 26

AAPL: 96.67

-0.67
Stock Chart

Business Insider gave us a steer last week on analyst expectations from Apple’s fiscal Q3 earnings report due later today, and the WSJ has now put together its own roundup of the consensus numbers analysts are expecting to hear.

Apple told us last quarter to expect revenue in the $41-43B range, with analysts anticipating that the company will land pretty much in the middle at $42.1B. Apple didn’t provide an estimate of earnings per share, but a Wall Street survey by Thomson Reuters forecasts the number at around $1.39 – a big drop on the $1.85 in the same quarter last year.

Analysts are pessimistic about iPhone numbers and revenues …

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July 22

AAPL: 98.66

-0.77
Stock Chart

Apple has already told investors to expect a substantial year-on-year decline in Q3 earnings when it reveals the numbers next week, so it’s no surprise that analysts are mostly downbeat in their predictions for the quarter. However, there is an optimistic note in most of the analyst notes summarized by Business Insider when it comes to the outlook for 2017 …

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9to5google 

July 18

AAPL: 99.83

1.05
Stock Chart

Apple’s stock price $AAPL is back into triple digits, breaking the $100 mark for the first time since June 6th. The rise doesn’t seem to be tied to any particular news event but AAPL stock has rallied through the second half of last week. The recorded high for today is $100.13 although naturally stock prices vary all the time.

Eyes are on Apple’s earning results, due July 26, to see if the company can meet expectations after ending its 13-year record revenue streak last quarter.

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June 21

AAPL: 95.91

0.81
Stock Chart

Apple first introduced its mobile payments solution in 2014 and has been gradually expanding it both domestically and internationally since then, most recently announcing a handful of new features and countries at WWDC this month. What’s interesting to note, however, is that Apple is bringing in just $0.15 per every $100 spent using Apple Pay. Brian Nichols of InvestorPlace points out that rate is much lower than the 2 percent to 4 percent rates collected by companies like MasterCard and Visa. The solution suggested by Nichols? Make Apple Pay an actual transactor of payments…

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June 20

AAPL: 95.10

-0.23
Stock Chart

Credit Suisse has predicted that a change to an index designed to help fund managers hold the right balance of stock to meet their goals is likely to see a net sell-off of AAPL shares to the tune of $1.3B. This scale of sales is expected to be large enough to cause a fall in the share price, reports Reuters.

The index concerned is known as the Russell Index, which classifies stocks as some mix of ‘growth’ and ‘value’ depending on their performance. Growth stocks are expected to generate higher returns at greater risk, while value stocks are those likely to generate lower returns at less risk. Apple is being reclassified as 92% growth and 8% value …

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electrek 

June 7

AAPL: 99.03

0.40
Stock Chart

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