Today

AAPL: 143.65

1.38
Stock Chart

Growing evidence that the iPhone 8 may go on sale significantly later than the usual September timeframe speaks volumes about the very different approach Apple is taking to this year’s flagship model. It is breaking not just one, but two of the cardinal rules in the How To Be Apple manual.

Rule 1 is that the company avoids ‘bleeding edge’ technology. When new tech rolls around, the company watches and waits while other manufacturers do the trial-and-error bit. Apple launches only when it is satisfied that the tech is stable and that it has figured out the optimal way to employ it.

We saw this with the iPod. The first portable media player was invented in 1979, and the first actual mp3 player went on sale in 1998. Apple waited until 2001 to release the iPod. The first smartphones went on sale in the mid-1990s; the iPhone wasn’t released until more than a decade later. The first phone to have a fingerprint reader was the Motorola Atrix in 2011; Apple didn’t add one to the iPhone until two years later …

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We learned yesterday that Tim Cook almost pulled Uber from the App Store over the way it was tracking iPhones and tricking Apple engineers. Uber had seemingly found a way to ‘fingerprint’ individual iPhones even after the app was removed, and had taken steps to try to hide this behavior from Apple – one of many questionable business practices the ride hailing firm has made in recent years.

Mr. Kalanick told his engineers to “geofence” Apple’s headquarters in Cupertino, Calif., a way to digitally identify people reviewing Uber’s software in a specific location. Uber would then obfuscate its code from people within that geofenced area.

The original NYT piece suggested that Uber was somehow able to track iPhones even after they had been erased, but well-connected John Gruber has come up with what seems like a more probable description of what the company was and wasn’t doing …

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Yesterday

AAPL: 142.27

-0.17
Stock Chart

Tim Cook and other Apple executives have been chatty about the company’s interest in virtual and augmented reality in past months. There have been several reports that Apple is exploring an AR smart glasses product internally.

To add some fuel to the fire, Apple has recently hired prominent Final Cut Pro plugin developer Tim Dashwood, most well known for making 360VR Toolbox, which helped creatives make virtual reality videos …

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9to5toys 

April 22

AAPL: 142.27

-0.17
Stock Chart

Apple’s AirPods first started arriving to customers just over four months ago and were met with a generally positive response. The highly anticipated completely wireless earbuds were announced alongside the iPhone 7 to make up for the lack of a headphone jack.

Now that AirPods have been on the market for four months, are you using them?

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Earlier this week, some iCloud users noticed that the $0.99/mo 50 GB and $2.99/mo 200 GB iCloud plans had seemingly disappeared. Furthermore, some users received emails informing them that their 50GB or 100GB plan had been discontinued. While the issues eventually resolved themselves, Apple today has sent out an email to affected customers offering a bit more insight…

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In this week’s top stories: Apple celebrates Earth Day with a promise to stop mining completely, iPhone 8 design leaks continue, we go hands-on with NVIDIA’s new Pascal drivers for Mac, and much more. 

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9to5google 

In celebration of Earth Day, Apple executive Lisa Jackson this week sat down with John Gruber for an in-depth interview. Airing as part of Gruber’s “The Talk Show” podcast, the interview discussed a variety of environmental topics, especially relating to Apple’s own efforts…

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April 21

AAPL: 142.27

-0.17
Stock Chart

Last week Apple was granted permission to publicly test self-driving car technology on California roads, and now a new document has surfaced that details Apple’s self-driving car training program for drivers. The new document provides further evidence that Apple is actively working on autonomous driving technology internally.

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It’s well known that Apple is working hard to bring innovation to augmented reality and self-driving cars (in some capacity). However, new hires recently made by the company are making a satellite  project seem likely.

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electrek 

Apple has started alerting WWDC 2017 scholarship applicants of their award status ahead of the developer conference scheduled for June. WWDC scholarship winners receive free access to the conference which usually has a $1599 ticket cost for entry.

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Save the earth and get paid! Fight that e-waste nightmare by trading in your old Apple gear this week for cash, and you can take advantage of our Earth Day bonus: You’ll get an extra $10 on every trade-in — just use the coupon code “earthday” Whether you are upgrading Apple devices, or trying to get rid of an old one that’s just sitting around, participate in the easiest buyback program on the internet.

And from now until April 22, we’ll be throwing that $10 on top of your normal (already high) buyback price. expand full story

9to5toys 

This week Benjamin and Zac discuss new tvOS 11 rumors, the possibility of account switching on iOS, Nike’s newest Apple Watch, Apple’s Earth Day Activity Challenge, and its new lofty goal of making products from 100% recycled materials. 9to5Mac’s Happy Hour podcast is available for download on iTunes and Apple’s Podcasts app, or through our dedicated RSS feed for Overcast and other podcast players.

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Apple’s commitment to environmental sustainability is well established, but the company is going one step further in its new Danish data center. In addition to powering the center entirely from renewable energy, the company is capturing the waste heat generated and feeding it into a district heating system, to warm local homes …

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Analysts are expecting the price people will pay for an iPhone to rise significantly heading into next year. Apple analyst Katy Huberty from Morgan Stanley released a report (via Business Insider) predicting iPhone ASP to rise to $753 in 2018, up from $695 in the holiday quarter just gone.

Much of this increase is attributed to demand for the upcoming flagship iPhone model with an all-new design, OLED display and (almost) bezel-less front face. This ‘iPhone 8’ is rumored to cost significantly more than Apple’s current lineup. Huberty also notes that more people are buying the iPhone 7 Plus than ever before, which starts at $769 and is priced at a $120 premium relative to the 4.7-inch iPhones.

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9to5google 

April 20

AAPL: 142.44

1.76
Stock Chart

Apple and the World Wildlife Fund are partnering for a special Earth Day promotion at the Apple Store. Starting today, Apple will donate $1 to the World Wildlife Fund for every purchase made in stores with Apple Pay.

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Apple has gradually been amping up its focus on original content, but time and time again reports have claimed that the company lacks a clear focus with these efforts. Now, a new report from Mashable reiterates Apple’s scattered approach to content…

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electrek 

Earlier this year it was reported that Apple is developing augmented reality features that will eventually appear in glasses after coming first to iPhones. Now a newly leaked document may have accidentally acknowledged Apple’s prototype AR glasses for the first time.

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