Today

Earlier this month, we reported on what fans of The Office had originally believed to be a spin-off revival, noting that it actually looked like something involving Apple. Today, that project has officially been released in the form of an ad for Apple subsidiary FileMaker…

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Yesterday

Back in 2014, the WebKit team at Apple released Speedometer, which it touted as “a benchmark for web app responsiveness.” Almost four years later, Apple today has announced Speedometer 2.0 with numerous improvements for developers…

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Questioning into Apple over its iPhone slowdown announcement continues today. Reuters reports that a Chinese consumer group has asked the company for additional information regarding slowing down older iPhones, demanding an answer before this Friday…

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Apple offers ways to ‘Serve Your Community’ along with other MLK focused content

In celebration of Martin Luther King, Jr. Day, Apple has shared a few editorials on the iOS App Store in addition to featuring a homepage photo and quote on its website. The top billed story is Serve Your Community, which looks to help users give back by highlighting several apps and services.

Apple and Tencent have reportedly reached an agreement that will allow customers in China to once again “tip” content creators using WeChat, according to The Wall Street Journal. Apple effectively blocked the feature last year when it demanded 30% of the revenue from donations.

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Apple Pay in the United States has gradually become more of a wallet replacement now more than ever. My experience with Apple’s mobile payment service has dramatically improved in the last year thanks to new features and greater adoption…

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Vikings-Saints NFL game caused Apple Watch elevated heart rate alerts for fans

Last night’s post season Vikings vs. Saints game was so thrilling and intense, many Apple Watch users received warnings about abnormally high heart rates, a potential precursor to a heart attack.

Apple is celebrating Martin Luther King Jr. Day with a full-page photo and a quote on its homepage.

The time is always right to do what is right.

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Apple included in planned class action suit against Intel & ARM for CPU vulnerabilities

After Apple’s confirmation that all Mac and iOS devices are affected by the Spectre & Meltdown vulnerabilities, it was only a matter of time before the company was hit by a class action lawsuit …

A new research note from Counterpoint shows that whilst Apple’s dominance in China is not as high as its peak, it is the only foreign smartphone brand that matters in the region. iPhone 7 Plus was the no.2 best selling handset across all of 2017, and the smaller iPhone 7 took fifth place (via CNBC).

China’s propensity towards larger-screened phones is shown by the Plus’ popularity compared to the regular iPhone 7. Apple was the only foreign brand to feature in the top 10 phone models, with 5.2% total market share from both iPhone 7 models.

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January 14

As we head into 2018, Apple is continuing final touches on its new Apple Park headquarters. Today, new drone footage from Duncan Sinfield shows the work Apple has completed over recent months, as well as areas where work continues…

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January 13

Following the new iPhone X ad yesterday, Apple today has shared two new segments for the iPad Pro. The ads highlight the device’s augmented reality capabilities, as well as note taking with Apple Pencil…

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Apple’s Director of Accessibility set to speak at SXSW in March

As noted on the official schedule website for the 2018 SXSW Conference & Festival held in Austin, TX, Apple’s Director of Global Accessibility Policy and Initiatives will make a public appearance at the annual event.

Earlier this week, Apple announced that it was handing over operations of iCloud data services for customers in China to GCBD, who will manage the data in mainland China. The change is in an effort to comply with local laws.

While the change was only meant to affect customers in mainland China, select users outside of China also received an email telling them their data was affected and being given to GCBD. Apple now says, however, that some customers received that message in error…

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January 12

Apple hypes iPhone X Portrait Lighting photography in ‘A New Light’ ad

Apple is promoting the iPhone X’s Portrait Lighting photography features in its latest 30+ second ad spot released today. The clip includes examples of each Portrait Mode lighting effect in action with tons of examples of Portrait Mode shots from the iPhone X.

January’s annual Consumer Electronics Show in Las Vegas can be thought of as a technology forecast for the upcoming year. As 2018’s convention comes to a close today, thousands of companies and attendees head home armed with insights that will shape the future of the industry.

As you may know, Apple never attends CES in a public capacity, but has significant influence on the products on display. Touring the show floor and observing the sights and sounds of CES, one theme in particular stood out to me: anticipation. A silent impatience filled the air, an invisible twiddling of thumbs. It feels like everyone is waiting on Apple.

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Apple reportedly met with augmented reality component makers at CES as Apple AR headset rumors continue

Bloomberg reports that representatives from Apple held meetings with suppliers of parts for augmented reality devices at CES 2018. The company is believed to be working on an AR headset of its own, with an approximate 2019 release timeframe.

Both Foxconn-owned Sharp and Japan Display are gearing up to compete with Samsung and LG for Apple orders for OLED screens, say supply-chain sources …

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January 11

As it continues to showcase new types of content in the App Store, Apple has recently started highlighting popular subscription applications with free trials. The new section is located under the “Apps” section in the App Store and aptly titled “Try It For Free.”

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Apple today has shared a revised version of its iOS Security Guide, dated January 2018. The new document, which comes in at 78 pages long includes new details on Apple Pay Cash, Face ID, and more…

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