Today

A new patent unearthed today shows how Apple is working to make improvements Siri and its core capabilities. Apple originally filed for the patent in 2016, but it was just made public today

Essentially, this patent covers how Siri could detect when a user is whispering and subsequently “whisper” all of its replies…..

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Apple officially released its ‘most powerful Mac ever’ earlier this morning in the form of the iMac Pro. After initial availability through Apple’s Online Store, the machine has now become available through authorized resellers like B&H.

Furthermore, we’ve learned a bit more about the upgradability of the iMac Pro…

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Spigen TEKA RA200 Airpods Earhooks Cover

9to5Mac Happy Hour on Apple Podcasts

Apple unveiled Podcast Analytics over the summer at WWDC, and today the new feature for podcasters is finally available in beta. From June on Podcast Analytics:

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This week Benjamin and Zac discuss running a half marathon with Apple Watch Series 3 and AirPods, Apple’s first Folio Case for iPhone X, Jony Ive returning to lead day-to-day design, a quick TV app review, Apple buying Shazam, HomeKit’s vulnerability and iOS 11.2.1, and the iMac Pro’s debut.

9to5Mac’s Happy Hour podcast is available on iTunes and Apple’s Podcasts app, StitcherGoogle Play Music, or through our dedicated RSS feed for Overcast and other podcast players.

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Amazon Prime Video recently launched on Apple TV, but the streaming media player hasn’t resurfaced on the online marketplace yet. Now it looks like Apple TV may finally be going live on Amazon’s online store.

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The FCC has today voted to repeal net neutrality policies put in place in 2015 during the Obama administration.

While today’s outcome isn’t much of a surprise, the proposed plan drew more and more criticism and concern from individuals as well as businesses and organizations in the lead up to today’s vote.

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Apple is finally offering its own brand of Thunderbolt 3 cables. More than a year after the Thunderbolt 3-equipped MacBook Pro debuted, you can now get a 0.8m Apple Thunderbolt Cable for $40 from the Apple Store.

Prior to today, Apple stocked a third party Thunderbolt 3 cable from Belkin as it didn’t have one of its own.

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Apple updates Logic Pro X for the new iMac Pro w/ up to 36-core support and more

Apple’s new iMac Pro is now available to order with a December 27th arrival date for the first deliveries. Along with the new machine, Apple is also updating its flagship software including Final Cut Pro and Logic Pro X. While we are seeing some major updates to Apple’s professional video editing suite, Logic Pro X is also getting iMac Pro support and other improvements today. 

Apple has launched a new promotion to encourage Apple Pay use this holiday shopping season. The company is offering a $5 App Store & iTunes gift card with purchases at qualifying online retailers in the United States.

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Apple originally debuted its new iMac Pro back at WWDC in June, saying it would be available in December. After the grueling 6 month wait, the iMac Pro is officially available from Apple and the first orders will be arriving December 27th. Prices start at $4,999 and max out at $13,199…

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Finisar has clarified that the $390M contribution from Apple’s Advanced Manufacturing Fund announced yesterday is not an investment in the company, but rather an agreed payment for anticipated future orders. The company makes vertical-cavity surface-emitting lasers (VCSELs), which are a key part of the Face ID system used in the iPhone X, as well as enabling Animoji.

As with the $200M Corning deal earlier in the year, the $390M commitment isn’t an altruistic gesture on Apple’s part …

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December 13

Update: Redbox now says the Apple TV app will be ready in the coming weeks. In a statement to BestAppleTV.com:

“Currently, consumers can use Airplay with Apple TV to watch rented or purchased content,” company spokeswoman Kate Brennan told BESTAppleTV.com. “An Apple TV app is launching in the coming weeks.

Redbox today officially launched its streaming video on-demand service. Originally known for its rental kiosks, Redbox has suffered from stagnant growth as streaming video has become many people’s go-to for consuming content. The new Redbox On Demand service is accessible via iOS and Apple TV…

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Earlier today, Apple announced that it is investing $390 million in U.S. manufacturer Finisar as part of its billion dollar Advanced Manufacturing Fund. Speaking to CNBC, however, Apple COO Jeff Williams says we shouldn’t read too much into that $1 billion fund…

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Spotify and other digital companies are again accusing Apple of unfair tactics. As reported by the Financial Times, Spotify, Deezer, and other digital platforms are urging EU regulators to put new policies in place in order to help smaller companies compete with the likes of Apple and Amazon…

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Update: 12/14: Public beta versions of iOS and tvOS 11.2.5 are now available as well.

Apple has released new beta versions of iOS, watchOS, and tvOS for developers to test. iOS 11.2.5, watchOS 4.2.2, and tvOS 11.2.5 are all available now. We’ll update to the latest versions and note any changes below.

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Apple and Tim Cook are again under fire for their relationship with the Chinese government. Following criticism from Senators Ted Cruz and Patrick Leahy, Senator Marco Rubio of Florida today slammed Tim Cook for his appearance at the state-run World Internet Conference…

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Welcome to 9to5Mac’s Holiday Deal Hub, a curated list of exclusive deals that we’ve put together for our readers this holiday shopping season.

Below you’ll find the best available deals on some great Apple accessories and gift ideas that we’ve handpicked. Head below for all the deals!

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Apple is a rich company, but even so, a rumored $400M is a lot of money to spend on buying a single app. So some eyebrows were raised when Apple confirmed its acquisition of Shazam earlier this week.

Shazam already powers Siri’s music recognition, so will at least be saving the ongoing licensing fee it paid for this, but what could justify spending so much money on the app … ?

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An app which scrapes pollution data from government websites in China has resulted in 196 Apple suppliers facing action from the iPhone maker over breaches of its environmental rules. Some of those suppliers have been axed altogether.

The environmental activist behind the Blue Map app says that giving access to the data to companies like Apple and Wal-Mart has proved more effective than trying to get the government to take action …

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As part of its billion dollar Advanced Manufacturing Fund, which supports domestic US manufacturing, Apple has announced a $390 million investment into Finisar. This follows a $200 million Corning investment earlier this year.

Apple says that Finisar makes vertical-cavity surface-emitting lasers used in iPhone X (as part of the TrueDepth camera system) and the proximity-sensor inside AirPods. All of the VCSELs purchased by Apple from Finisar will be made in Texas.

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