July 31, 2018

Ken Segall, the ad director behind the Think Different campaign, and a close confidante of Steve Jobs, believes that Apple is losing its personality with its current marketing.

Segall argues that having a clear brand personality is even more important at a time when the smartphone market is a mature one and the ability to differentiate on design and features is reduced …  expand full story

July 19, 2018

Ken Segall – who was creative director of Apple’s ad agency for 12 years, leading the Think Different campaign – has addressed the oft-debated topic about whether the company is less innovative in the post-Steve era …

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May 3, 2018

Twenty years ago this Sunday, Apple introduced the first iMac to the world, a radically inventive computer that reshaped the consumer market and helped re-establish Apple as the industry leader in design and usability. Yesterday, we documented the iMac’s design evolution from 1998 through today.

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June 3, 2016

Update: I referred to the rather misleading headline the Guardian had chosen, and Segall has now posted on his own site that “the Guardian chose to give it a click-bait headline that contradicted my point of view.”

Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book Insanely Simple, says that Apple is beginning to lose touch with its heritage of simplicity. He gave his assessment of Apple’s ‘state of simplicity’ in a piece for the Guardian.

Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s Apple. They see complexity in expanding product lines, confusing product names, and the products themselves.

While the Guardian‘s headline makes the piece seem entire critical, it’s actually very balanced …

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June 4, 2016

In this week’s top stories: iPhone 7 leaks, more on the rumored upcoming MacBook Pros with OLED touch bar, what’s in store for WWDC 2016, and much more.

Apple also launched its Back to School promo for 2016, and designer brand Coach started preparing for a launch of its Apple Watch bands next week. Head below for all of the handy links to these and our other top shared Apple stories this week.

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December 17, 2015

Earlier today, Apple announced some of the most wide-ranging changes it has made at the senior executive level since iOS chief Scott Forstall was ousted and replaced in late 2012. Senior VP of Operations Jeff Williams was promoted to COO (Chief Operating Officer), Johnny Srouji was elevated from VP to Senior VP of Hardware Technologies, Senior VP of Marketing Phil Schiller added App Store responsibilities, and Tor Myhren is leaving the Grey Group to be VP of Marketing Communications at Apple, replacing Hiroki Asai. Let’s take a look at what each of these changes is likely to mean…

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