Search Results for: macbook pro

AAPL Company Stories April 20

Roundup: Here’s everything Apple could announce at its April 20 ‘Spring Loaded’ event

Apple has officially confirmed its long-anticipated spring 2021 event. This year, Apple is holding a virtual event on April 20, and it’s teasing it with the tagline “Spring Loaded.” The event could include a new iPad Pro, AirTags, and more. Read on as we round up everything that Apple could announce during its April 20 […]

AAPL Company Stories April 28

Apple warns of supply shortages likely to impact iPad and Mac in Q3

Apple just reported record earnings for Q2 2021, but the company is also warning of supply shortages affecting the Mac and iPad lineups. Speaking to analysts during Apple’s earnings call, CEO Tim Cook explained that Apple did not see supply constraints in Q2, but that will change for Q3.

AAPL Company Stories April 11

Apple chip partner TSMC to discuss semiconductor shortage at the White House summit

On Monday, Alphabet, AT&T, Ford, Samsung, and other companies are set to participate in a White House virtual summit about the global semiconductor shortage. Although Apple isn’t a company listed to participate, it will be represented in proceedings by TSMC.

AAPL Company Stories March 22

Judge certifies class action lawsuit against Apple over infamous MacBook butterfly keyboard

A judge has officially certified a class action lawsuit against Apple over its controversial butterfly keyboard design that plagued the MacBook lineup for years. As reported by the Verge, the lawsuit covers all of the MacBook models that feature a butterfly keyboard.

AAPL Company Stories February 11

Apple files M1 Macs in Bluetooth database, mysterious ‘B2002’ still listed

Apple has filed its latest M1 Macs in the Bluetooth SIG database this week. This includes the MacBook Air, Mac mini, and MacBook Pro — but a mysterious “B2002” device remains in the database, and it’s unclear what it could be.

AAPL Company Stories January 22

AAPL climbs to new all-time high as expectations set for first $100B quarter

AAPL saw a slight gain today as the overall market saw the opposite. That was enough to push Apple shares to a new all-time high. Notably, that’s against the backdrop of the company reporting its holiday performance on January 27 – with expectations that it will be Apple’s first-ever $100 billion quarter.

AAPL Company Stories January 21

Apple’s first headset will be the Mac Pro of VR devices – Bloomberg

Almost all the reports to date on the headset project commonly dubbed Apple Glasses have pointed to an augmented reality (AR) device, rather than a virtual reality (VR) one. But a new Bloomberg report suggests that Apple’s first headset will primarily be a VR device, with limited AR capabilities. It goes on to suggest that […]

AAPL Company Stories January 11

IDC: Mac shipments rise industry-leading 49% in Q4, Apple boosts market share to 8%

A new report out today from IDC features the firm’s latest estimate for worldwide PC shipments for the holiday quarter. Very notable, the analyst says that Apple led all other PC manufacturers in quarterly growth as Mac shipments increased a huge 49%. Apple still sits behind Lenovo and HP for overall shipments and market share, […]

AAPL Company Stories January 6

M1 Macs market share 0.8%; will be 7% by summer – TrendForce

Market intelligence firm TrendForce has estimated that the M1 Macs market share is currently 0.8% of all laptop sales, but expects new models to push Apple’s share to 7% by the summer. The report estimates notebook computer shipments for 2020, and forecasts those expected in 2021 …

AAPL Company Stories December 29, 2020

Year in review: All of the new hardware Apple released in 2020

Despite a variety of challenges and the ongoing COVID-19 pandemic, 2020 was a busy year for Apple. The company introduced its most expansive iPhone lineup yet, updated the Apple Watch, undertook a major overhaul of the Mac lineup, and much more during the year. Read on as we recap all of the hardware that Apple […]

AAPL Company Stories December 30, 2020

Apple’s report card 2020: My take on Apple’s performance this year

Apple’s report card 2020 is the latest in my annual look back at the company’s product launches and other key activities across the year. It follows similar pieces in 2016, 2017, 2018, and 2019. Normally, I’d kick off with the latest iPhone lineup, but not in 2020 …

AAPL Company Stories December 17, 2020

New Apple trade-in values: Macs worth less, iPads and Watches worth more

Apple trade-in values – the amount of credit the company will give you for older devices when upgrading to new ones – have been quietly adjusted by the company. You could see up to $40 more when trading in an iPad, but up to $540 less when trading in a Mac …

AAPL Company Stories December 3, 2020

Rumor: Apple memo to service providers suggests potential new hardware announcement next week

Apple has reportedly informed service providers that it has some sort of “AppleCare-related changes” planned for next Tuesday, December 8. It’s not explicitly clear what this could mean, but history suggests it could relate to some sort of new hardware announcement — or nothing at all.

AAPL Company Stories December 1, 2020

Apple launches new shopping guide with deadlines for ordering in time for the holidays

With supply constraints across the board this year, Apple has launched a new “Holiday Shipping and Fulfillment” webpage. On this page, Apple details the latest dates to order your holiday gifts with free shipping in time for delivery before December 25.

AAPL Company Stories November 18, 2020

Apple’s move to M1 chips will save $2.5B this year, estimates IBM exec

An analysis by a senior IBM exec suggests that Apple’s move to M1 chips will save the company around $2.5B this year, with far larger savings to come as Apple transitions its entire Mac lineup to its own silicon. The analysis is admittedly based on a series of estimates, and likely inaccurate, but the overall […]

AAPL Company Stories November 17, 2020

Apple executives talk Apple Silicon roadmap and more in new interview

As the first M1 Macs make their way to consumers, Apple executives Greg Joswiak, Johny Srouji, and Craig Federighi recently spoke with Om Malik to offer more details on Apple Silicon. The three Apple executives also detailed how Apple Silicon gives the company more control over the Mac’s roadmap.

AAPL Company Stories November 16, 2020

Report: Global MacBook shipments continued to surge in Apple’s Q4

Coming off record-breaking earnings for its fiscal Q3, Apple did it again for Q4. At the time, the company highlighted that new all-time records for Mac and Services were big factors in its September quarter success. Now we’ve got a look at how many Macs Apple may have shipped during its Q4 from Strategy Analytics.

AAPL Company Stories November 13, 2020

Here’s everything Apple didn’t announce at its November Mac event

Apple launched its first Apple Silicon M1-powered Macs at its November “One more thing” event. The new MacBooks and Mac mini look quite impressive and the major macOS Big Sur update also debuted this week. However, there are a number of compelling Apple products still in the wings. Here’s everything Apple didn’t announce at its […]

Apple VPs talk M1 Macs, Rosetta 2 translation, and more in new interviews

Following Tuesday’s introduction of the first Apple Silicon Macs, Apple VPs Tim Millet and Bob Borchers have sat down for a pair of interviews to talk more about the M1 chip. Bob Borchers serves as vice president of product marketing for Apple, while Tim Millet is the company’s vice president of platform architecture.

AAPL Company Stories October 27, 2020

New report highlights the ‘eroding’ relationship between Apple and Foxconn

A new report from The Information today highlights what it refers to as Apple’s “eroding partnership with Foxconn.” The report details how Foxconn has struggled with low margins despite Apple’s continued growth, and how the manufacturing company has used a “variety of tactics to boost its profits.”

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