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Do you know what the Apple logo looks like? Maybe not so much …

drawing

Ok, so you just looked at one, so now can’t take the test yourself, but UCLA psychologists found that less than half the population can correctly identify the Apple logo when shown a set of variations on the theme–and only one in 85 could get all the elements right in a drawing when given a blank piece of paper.

It’s not necessarily bad news for Apple that the logo of the largest company in the world isn’t so recognizable. A write-up in the British Psychological Society’s journal notes that the results are similar to a similar study conducted in the 1970s with a penny. The conclusion is that if an image is in front of us all the time, we recognize it at a glance and so don’t bother paying attention to the details.

Via Gizmodo

Comments

  1. surfingarbo - 9 years ago

    They should ask children what an actual apple looks like. I think the results would be more shocking.

  2. Dave Cheng - 9 years ago

    They should ask the same people to draw a Microsoft Windows logo or ask the colors. I think the number will be much lower than Apple’s

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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