The Apple Store credo could be changing this weekend as other retail changes are likely to be rolled out. We’ll share more details are we learn them (fill us in at email@example.com or firstname.lastname@example.org!) but until then check out a version of the Apple Store mission statement (click to enlarge) from 2011:
Some of the language and programs are pretty outdated now, but it’s a nice artifact from Apple’s retail history. Here’s another version from 2014 (current):
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