With Apple Watch in-store previews beginning on Friday April 10th and the device going on sale on the 24th, it appears Apple has begun seeding reviewers with Apple Watch review units. The picture above shows Bloomberg’s Joshua Topolsky wearing what appears to be the stainless steel model with a steel link bracelet. Of course, this is not entirely surprising given the upcoming launch, or it could just be one of the many lookalikes floating around in the wild.

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