A new ad from Samsung has started appearing for some people searching “iPhone 6s” on Google, and it’s a pretty hilariously formatted attempt at hijacking searches for Apple’s rumored handset. “Awkward You Obviously – Mean S6 – samsung.com,” the advertisement reads, placed at the top of search results. It’s not clear if this is only appearing on mobile nor exactly what triggers the ad, but it’s definitely a pretty funny attempt at taking advantage of a convenient (or, inconvenient for Apple I guess) naming similarity.

(via Imgur)

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Stephen Hall

Stephen is Growth Director at 9to5. If you want to get in touch, follow me on Twitter. Or, email at stephen (at) 9to5mac (dot) com, or an encrypted email at hallstephenj (at) protonmail (dot) com.