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Foursquare uses its foot traffic data to predict opening-weekend iPhone sales

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Foursquare is tapping into its data of foot traffic for the first time to predict Apple’s iPhone sales as the new iPhone 6s and 6s Plus launch this weekend. The company notes that it has “the world’s largest database of information on the foot traffic of people around the globe,” courtesy of its app users that use the app to check-in at locations they visit. 
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