Apple jumps to No. 2 on Interbrand’s 2012 Best Global Brands Report
While still behind Coca-Cola, which retained its No. 1 spot from last year’s report, Apple is one of Interbrand’s top risers as the No. 2 brand in its 2012 Best Global Brands Report. Apple sits just above IBM, Google, and Microsoft with a brand value of $76, 568 million—up 129 percent from last year’s study. You can see a full list of brands that made this year’s top 100 list here and a chart of Apple’s growth below:
