AirTag Overview Updated November 26, 2021

AirTag: Everything you need to know about Apple’s item tracker

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110 'AirTag' stories

October 2019 - December 2022

Apple has officially unveiled its first-ever item tracker. AirTag is available to order now for $29, and it features deep integration with Apple’s ecosystem and the Find My network. Here’s everything you need to know about it.

Best AirTag accessories and where to buy

You can buy AirTag in a single-pack for $29 or a four-pack for $99. You can also order AirTag with engraving of letters and emoji characters, but this will further delay delivery.

Because of the design of AirTag, you will need an accessory to attach AirTag to your items. Here are some of our favorites.

What is a Tile?

A Tile is a popular third-party Bluetooth item tracker. It’s a small square device that you affix to an item, and from there, you can easily track it via the Tile application on your iPhone.

For instance, you could attach a Tile Pro to your keys, and use the app to locate your keys should you misplace them. You can also view items on a map, play a sound via the Tile itself, and more. Tile item trackers have become incredibly popular over the last several years, so it makes sense for Apple to integrate such functionality directly into iOS.

AirTag design

The AirTag features a small circular design with a white finish on the front and a stainless steel back. You can also personalize your AirTag with emojis, numbers, and letters.

Apple touts that AirTags have a “lightweight design,” and there are two key factors to this: water resistance and a user-replaceable battery. Apple says AirTags are rated for IP67 water and dust resistance, while the battery inside is a CR2032, which is a standard coin cell battery. 

Ordering AirTags

Apple also says that AirTag offers “over a year’s worth of battery life with everyday use,” and features a removable cover for when the time comes to replace the battery. 

AirTag is splash-, water-, and dust-resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear.

Integration with iOS

The true selling point of Apple AirTags is its integration with iOS. It is believed that you will be able to access your item trackers via the “Find My” device on your iPhone, iPad, or Mac. Once the item trackers are available, there will be a new “Items” tab in the Find My application for all of the things you choose to track.

The item tracker itself will be paired to a user’s iCloud account by proximity to an iPhone, much like AirPods. There is a limit of 16 AirTags per Apple ID, according to Apple.

Furthermore, you’ll be able to put Apple’s item tracker in “Lost Mode” – which means the tag will store your contact information, allowing other iPhone and Android users to read that information. In such instances, you’ll receive a notification when your item has been found.

Ultimately, what this means is that you’ll be able to attach AirTag to any device – such as your wallet, keys, backpack, and more – and track that item via the Find My app on your iOS device and Mac.

Ultra Wideband

Each AirTag incorporates a U1 chip, which Apple says enables unique precision tracking features for users with the iPhone 11 and iPhone 12. The U1 chip can be used to more accurately determine the distance and direction to a lost AirTag when it is in range, using what Apple calls “Precision Tracking.” 

Each AirTag is equipped with the Apple-designed U1 chip using Ultra Wideband technology, enabling Precision Finding for iPhone 11 and iPhone 12 users. This advanced technology can more accurately determine the distance and direction to a lost AirTag when it is in range. As a user moves, Precision Finding fuses input from the camera, ARKit, accelerometer, and gyroscope, and then will guide them to AirTag using a combination of sound, haptics, and visual feedback.


AirTag is also designed with a handful of privacy features in mind. One of the most notable things here are “proactive features” that are there to “discourage unwanted tracking.” Apple explains: 

Bluetooth signal identifiers transmitted by AirTag rotate frequently to prevent unwanted location tracking. iOS devices can also detect an AirTag that isn’t with its owner, and notify the user if an unknown AirTag is seen to be traveling with them from place to place over time. And even if users don’t have an iOS device, an AirTag separated from its owner for an extended period of time will play a sound when moved to draw attention to it. If a user detects an unknown AirTag, they can tap it with their iPhone or NFC-capable device and instructions will guide them to disable the unknown AirTag.


You can buy a singular AirTag for $29 or a pack of four for $99. Apple is also selling a range of accessories for AirTag, including key ring holders, leather loops, and more. These accessories are also now available to order. A variety of more affordable AirTag accessories have also appeared on Amazon. 

AirTag reviews

The early AirTag reviews have been overwhemlingly positive, with reviewers praising the deep integration with the Find My ecosystem. The $29 price point has also been well-received, though many have noted that you’ll likely have to also buy a key ring or acecssory of some sort separately

In our review, we wrote:

AirTag gets a strong recommendation from me. It’s super simple to set up and integrated with an app you already use to find all of your Apple stuff, backed by a billion-strong network of unsuspecting iPhone users ready to help you find your stuff. Plus, at only $29 for one or $25 each as part of a four-pack, it is priced right in line with other brands. Just try not to spend too lavishly on the accessories.

AirTag release date

AirTag was released for pre-order on April 23, 2021. The first orders arrive to customers on April 30.

AirTag Stories December 6

Apple is being sued by two women over AirTag stalking, with the company accused of making it too easy for exes to track their movements. The case could form the basis of a class action lawsuit.

In a separate case, police are being sued for conducting an alleged illegal search after they raided a property based on an iPhone (very vaguely) located using the Find My app …

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AirTag Stories November 14

I’d like to think of myself as someone who never loses things. Sure, I misplace things all the time, but the things always turn up. On paper, however, I’ve actually lost two things in the last two years. I knew where the things were both times, but recovery was not an option and replacement was costly. I vow to never let this happen again.

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AirTag Stories November 10

Following the release of new firmware for the AirPods wireless earphones, Apple is also rolling out a firmware update for its AirTag item tracker on Thursday. Here’s what you need to know about this new version.

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AirTag Stories November 8

Rocky from Florida reunited with owner after getting lost thanks to dog-tracking AirTag collar

Say what you will about AirTags, but there’s no denying that the tech came in clutch for Rocky from Florida. The six-pound Yorkshire Terrier was lost and on his own in the suburbs of Central Florida for an hour before his owner noticed. Fortunately she had outfitted Rocky’s dog collar with an Apple AirTag before he found himself lost.

AirTag Stories November 4

Earlier this year, Apple introduced new features to prevent people from using AirTag to stalking others. Unfortunately, this was not enough to stop situations like this, but they have become less frequent and much easier to spot. This time, a mother reported that a stalker put an AirTag on her daughter’s stroller.

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AirTag Stories October 10

Last weekend, German airline Lufthansa caused some controversy among its customers by claiming that it is now banning AirTags in checked luggage from its flights. Despite tweets from Lufthansa’s official Twitter account saying that the trackers are considered “dangerous goods,” the company now says that it is not banning Apple’s AirTag.

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AirTag Stories August 15

Apple’s AirTag item tracker has been the subject of a number of stories, and the latest comes from an investigation in Florida. The Okaloosa County Sheriff’s Office announced last week that AirTag data was used as part of its search to find the airline worker who stole thousands of dollars’ worth of checked luggage…

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AirTag Stories July 25

Apple’s AirTag is a coin-shaped tracker that helps users track down lost items. Just last week, an AirTag has helped one man in Memphis help police retrieve his stolen vehicle.

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AirTag Stories July 21

Apple just released iOS 15.6, and alongside a few new features, the company is making an odd choice, as it has removed the AirTag battery indicator from the Find My app. The change is also part of the latest iOS 16 beta 3 build 2.

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AirTag Stories July 14

Apple’s AirTag is a tracker designed to help users find lost items. Through Apple’s Find My network, iPad, iPhone, Mac, and iPod touch can help track down your item. Many use it to keep track of keys, wallets, backpacks, bicycles, and other valuable items.

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Putting AirTags in baggage was one of the things I did as soon as I got mine, and this seems to have become a very popular use of the tiny tracking devices.

But while they can be a big help when baggage gets lost, a number of reported experiences show that they still can’t solve airline incompetence …

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AirTag Stories July 12

Apple’s AirTags are coin-shaped item trackers that integrate with the Find My network. We already know about many common ways to use the tracker – pets, luggage, wallets, purses, and more. There are a slew of use cases, though, that we had never even thought of. Have you considered using an AirTag for any of the purposes below?

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AirTag Stories July 7

While there’s been reports of AirTags being used for stalking, we’ve yet to hear of someone trying to stalk police. Just recently, someone actually planted an AirTag on an unmarked police car in Japan, according to Sora News 24.

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AirTag Stories July 5

While at an after-hours event at Disneyland, actress Hannah Rose May received a Find My notification on her iPhone. With this notification, May found there was an AirTag tracking her at “The Happiest Place on Earth” for two hours. She took to Twitter to share her experience.

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AirTag Stories June 29

The Pebblebee Card and Clip, like Apple’s AirTag, are Bluetooth-enabled item trackers. Using your iPhone, you can track down lost items like your wallet or keys. For this review, I’ve been trying the Pebblebee Card and Pebblebee Clip for a few weeks now. They’re essentially the same devices, just physically designed to track different items. Let’s see how both products stand up to AirTag…

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AirTag Stories June 19

Analyst Ming-Chi Kuo is back with another prediction, this time about the AirTag, Apple’s item tracker. According to him, although the company hasn’t addressed too much information about the product since its launch a year ago, the shipment has gradually grown, which could lead to a second generation of the item tracker eventually.

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AirTag Stories June 9

AirTag used by police to track down serial thief in North Carolina

It’s been a little over a year since Apple released its coin-shaped item tracker, AirTag. Since then, we’ve seen loads of stories featuring the good, the bad, and the ugly of these trackers. In the latest story, AirTag wasn’t only used to track down a stolen item but also a thief.

AirTag Stories May 18

AirTags are small trackers to help you locate any lost or stolen belongings. However, concerns of people using AirTag for nefarious purposes has led Apple to come up with a notification alert. This alert is to discourage people from tracking you without your consent. Using Apple’s Find My network, you can detect and locate nearby unknown AirTags using your iPhone.

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AirTag Stories May 16

Muc-Off, an English bicycle accessory maker, has created a holder for Apple’s AirTag that fits into a bicycle tire. Called the Stealth Tubeless Tag Holder, an AirTag can now go inside the rim of a mountain or gravel bike tire.

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AirTag Stories May 13

For the last year, AirTag has been helping Apple users alike track their lost or stolen items. However, some have been using the tracking device for more nefarious purposes. A news station in Ohio has found a loophole in a law that allows tracking people with electronic trackers. 

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AirTag Stories May 9

AirTag can be a simple and cost effective way to recover any lost or stolen items. One Australian man just found this out over the weekend as he searched for $7,000 worth of stolen photography gear. 

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AirTag Stories May 6

Apple has made quite of bit of progress in its efforts to improve the anti-stalking and privacy features of its AirTag item trackers. This is despite the fact that AirTag launched with a set of anti-tracking features more sophisticated that similar products on the market.

A new report from the Wall Street Journal dives into a phenomenon it refers to as “phantom AirTag alerts” that “send iPhone users on wild goose chases.”

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AirTag Stories May 3

Graduation season is upon us. Whether graduating from high school, college, or trade school, Apple surely has a gift for everyone. These items are helpful for those continuing their education, but those entering the workforce may benefit from these as well. While there may be new items unveiled at WWDC 2022 next month, these are products you can buy right away for your favorite graduate.

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AirTag Stories May 2

During a day of roaming the Magic Kingdom, a Tennessee family unexpectedly received a notification that an unknown AirTag was among them. While walking to their car, Jennifer Gaston’s teenage daughter got an alert on her iPhone stating an AirTag was moving with her. 

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