Apple Music diary one week in: A massive missed opportunity, but I think I’m sold
I gave my first impressions of Apple Music on day two, and my main disappointment remains: despite putting both owned and streamed music into a single app, there is absolutely no real integration between the two. All the evidence suggests that Apple Music has no awareness of my owned music.
I’ll get past that in a moment, but bear with me first for a couple of paragraphs. Because this is, in my view, more than just a missed opportunity: it’s almost criminally negligent. iTunes knows more about my musical tastes than my girlfriend. More than my neighbours, who have sometimes been more familiar with my musical tastes than they might wish. More than any of my friends – even the one who kindly ripped all my CDs for me on his high-end PC with multiple DVD drives.
Think about that for a moment. iTunes knows every single artist, album and track I own. Not only that, but it knows which ones I have put into what playlists. It even knows the exact number of times I have played every single track! And Apple uses none of that data in guiding its Apple Music suggestions. That really is a huge fail, given what could have been.
Ok. I’m over it. I won’t mention it again, I promise. But seriously, Appl- Ok, sorry. That’s it now. So, let me set that aside, accept that Apple Music needed to learn my tastes from first principles, and talk about how well it’s doing a week in …
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