Apple Pay ads Stories November 23, 2015

Apple seems to be working hard with its card company partners to promote Apple Pay in the UK. Alongside a MasterCard promo offering free travel in London, Visa Europe is today launching a two-month long ad campaign designed to emphasize the speed, ease and reliability of the service.

Featuring a central theme of anticipation, the campaign uses imagery that captures the pause before a primary action – the weightlifter before pressing the lift, the pianist before striking a chord, the chameleon before making a strike – the scenes then snap into the dramatic conclusions as an analogy to how fast, easy and reliable using a Visa card in Apple Pay is in everyday situations such as paying to use the Tube or in a café … 

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Apple Pay ads Stories February 9, 2015

It’s no surprise that the three major card companies in the US have been taking advantage of being the first with Apple Pay out the door and that the majority of their latest ads and promotions have centered around the new payment service. The latest comes from American Express with a just released ad focusing on highlighting Apple Pay as “The Next Evolution of Membership.”

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