Tim Cook said in October that it was “just a matter of time” before China overtook the USA as its biggest market, and it seems that time may be arriving sooner than expected – at least as far as the iPhone is concerned. The Financial Times reports that analysts expect tomorrow’s Q1 earnings call to confirm that Apple sold more iPhones in China than in the US.

Analysts at UBS estimate that China accounted for 36 per cent of iPhone shipments in the most recent quarter, compared with 24 per cent for the US. During the same period last year, 29 per cent of units were sold in the US and 22 per cent were in China, UBS said.

The view was supported by Creative Strategies, which forecast that Apple has sold around 2M more iPhones in China than in the US in the final calendar quarter of 2014 (Apple’s financial Q1) …  expand full story