Apple Retail Store Stories February 23
Apple Retail Store Stories August 22, 2016
Updated with corrected & expanded hierarchies, and more detail on the Creative Pro role. Thanks to J for the additional info.
Apple is complementing its redesigned and renamed Apple Stores with changes to the staffing roles, according to sources. We first heard last week that the changes would be announced on Sunday, along with a new credo.
Three new positions are being introduced as of February 2017, while other roles are being renamed …
Apple Retail Store Stories August 10, 2016
Apple Retail Store Stories May 20, 2016
Apple Retail Store Stories April 28, 2016
A report back in February that Apple would be allowed to open retail stores in India has been corroborated by India’s Economic Times. India normally doesn’t allow single-brand retail stores unless at least 30% of their products are made within the country, but Apple is reportedly set to be granted an exemption on the grounds that its products are ‘cutting-edge technology.’
A government panel has recommended exempting Apple from mandatory local sourcing norms, a move which would pave the way for Apple to open single-brand retail stores in the country. “The committee has found that the company’s products are cutting edge technology and state-of-the-art. It has recommended to exempt them from the local sourcing norms,” sources said.
The exemption is a pretty big deal for Apple …
Apple Retail Store Stories February 23, 2016
Mark Gurman revealed on Friday that Apple has introduced a new reward program designed to boost iPhone sales in Apple Stores.
The program’s goal is to push Apple retail employees to sell more iPhones by promising rewards and all-expense paid vacations to Cupertino, California to employees who sell the most iPhones in their region, according to sources.
I do, of course, recognize the pressure Apple is under following flat iPhone sales last quarter and the company warning that its revenue will this quarter see its first ever year-on-year decline since 2003. But Tim Cook has himself repeatedly claimed that Apple focuses on making great products rather than sales numbers, repeating this line earlier this month.
Offering staff incentives to push iPhone sales strikes me as a mistake with the potential to damage the company’s image …