Apple Retail Store Stories April 8

Rumors about second Apple Store in Berlin gain traction with new construction pictures

Eight years after Apple opened its first Apple Store in Berlin, rumors about a second one are gaining traction with new construction pictures.

Apple Retail Store Stories October 4, 2018

Apple contracts local police to help deter thefts at California retail stores

As it continues to battle robberies at retail stores across the country, Apple is turning to police for help in deterring thieves and beefing up Apple store security. While many stores around the country have long had police and security standing by, CBS Sacramento says Apple is expanding its efforts at local stores.

Apple Retail Store Stories February 23, 2017


According to a new report from Gizmodo, Apple plans to continue its slow Latin America expansion with a new store in Argentina. The store comes following Apple’s first Latin American store in Brazil 3 years ago, which was followed by a new store in Mexico City last year.

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Apple Retail Store Stories August 22, 2016


Updated with corrected & expanded hierarchies, and more detail on the Creative Pro role. Thanks to J for the additional info.

Apple is complementing its redesigned and renamed Apple Stores with changes to the staffing roles, according to sources. We first heard last week that the changes would be announced on Sunday, along with a new credo.

Three new positions are being introduced as of February 2017, while other roles are being renamed …

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Apple Retail Store Stories August 10, 2016

Apple to open World Trade Center retail location on August 16

Apple’s long-awaited retail location inside the World Trade Center now has an opening date. The company announced today that the store, its 10th in New York City, will open in less than a week on Tuesday, August 16th. On the store’s info page, Apple teases that it has “something special in store” for customers.

Apple Retail Store Stories May 20, 2016

Job listings show up for Brooklyn Apple Store, suggesting opening later this year

Apple’s first retail store in Brooklyn has been a long time coming. Following years of speculation, the plan was confirmed back in 2014, when it was revealed that the location would be at 247 Bedford Avenue, in Williamsburg, though the project later fell behind schedule.

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