Apple Watch forecast Stories December 17, 2015

Market intelligence firm IDC is forecasting that annual Apple Watch sales will increase from an estimated 13M units this year to 45.2M units in 2019, representing a compound annual growth rate of 36.5%.

The firm predicts that although Android Wear smartwatches will experience even stronger growth of 80.5%, Apple’s much stronger starting point will see it remain the market leader throughout the four year period. By 2019, IDC says, Apple will have a 51.1% market share, with Android Wear next at 38.8% and smaller platforms making up the difference.

The Apple Watch is described as “the measuring stick against which other smartwatches and platforms are compared,” and is said to have two key advantages over other platforms …

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Apple Watch forecast Stories March 9, 2015

Adobe is estimating that 10% of those who own either an iPhone or iPad will buy an Apple Watch within the first 18 months, equating to around 25M sales.

The prediction follows a poll of 1,000 American smartphone and tablet users, where 27% say they are likely or very likely to buy a wearable, and two-thirds of those think it will be an Apple Watch. Adobe thinks those numbers are high, and with good reason …  expand full story

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Apple Watch forecast Stories January 14, 2015

A Credit Suisse survey of iPhone 6/Plus owners found that 18% of them would ‘definitely’ buy an Apple Watch, with a further 11% saying they would probably buy the upcoming smartwatch, reports Business Insider.

A general rule of thumb when interpreting purchase intention claims is to count only those who say they will ‘definitely’ buy (some of them won’t, but that’s balanced out by the fact that some of the ‘probably’ and ‘maybe’ categories will). That would suggest around 35M sales in the first year …  expand full story

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