Apple Watch sales forecast Stories May 3, 2016

Business Insider report on the smartwatch market is forecasting that the Apple Watch will by 2020 account for around 40% of sales in the luxury watch market, which it defines as watches costing at least $350.

As evidence for this, it cites a consumer survey showing growing interest in the Apple Watch among owners of traditional watches, 27% of those who already wear a watch saying that the added functionality of Apple’s wearable appeals to them. The report also notes a trend away from simpler fitness bands toward full smartwatches …

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Apple Watch sales forecast Stories August 14, 2015

Apple Watch will make up 40% of premium watch sales by 2020, predicts report

A BI Intelligence report on the future of wearables is predicting that by 2020 the Apple Watch will account for 40% of all premium watch sales, defined as watches costing upwards of $350. The report suggests Apple will be shipping over 40M Watches a year by this date.

A supporting survey found that those currently considering a smartwatch purchase were most interested in notifications and health & fitness apps, with the Apple Watch unsurprisingly seeing substantially greater appeal than Android Wear models.

The report suggests that while the entire wearables market will continue to grow, full-featured smartwatches will start edging out cheaper fitness bands, with Fitbit-style devices seeing their market share fall from 53% last year through 48% this year and 42% by 2020.

The Apple Watch is expected to go on sale at Best Buy Canada today after its debut in U.S. stores a week ago.

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