Rollout of Apple Watch to 3rd-party retailers continues with Currys/PC World in the UK

Apple is continuing its rollout of the Apple Watch to third-party resellers, large UK electrical chain Currys/PC World now showing the Watch on its homepage as ‘Coming Soon.’ The chain is owned by Dixons, whose former CEO John Browett had a short and unpopular stint as head of retail at Apple before parting ways with the company.

Apple first made the Watch available to third-party retailers in the form of Best Buy in the U.S., followed shortly afterwards by the same chain in Canada – with other chains in Australia, France and Germany following on.

It is not, however, the first time the Apple Watch has been sold by other retailers in the UK, with famous London department store Selfridges on board for the launch.