Logitech acquires creators of TidyTilt Kickstarter project that raised over $200k
Logitech today announced that it acquired smartphone accessory startup TT Design Labs, a company that first received media attention for its ‘TidyTilt’ magnetic earbud holder and kickstand that raised over $200,000 through a Kickstarter campaign. As part of the deal, the two co-founders of TT Design Labs will be joining the Logitech team, while two of the company’s products will soon be relaunched and evolved under the Logitech brand.
The company will be launching the Logitech TidyTilt earphone holder and the Logitech JustMount in the coming weeks and is already accepting preorders through its website. JustMount is a magnetic cube designed to work with TidyTilt to hold up an iPhone vertically and store earbuds, keys, and more.
Perhaps the most interesting aspect of this deal is the fact that Logitech is keeping an eye on innovation that’s happening in the Kickstarter and crowd-funding space. Not only did Logitech tell us that it’s “excited to tap into this pool of innovation and talent” in the crowd-sourced funding area, it wouldn’t rule out the possibility of going the crowd-funding route for introducing its own future products.
“The big winners with today’s announcement are smartphone users,” said Derek Tarnow, co-founder of TT Design Labs. “In Logitech, we’ve found a true partner that shares our focus on creating great products designed to improve people’s experiences with the technology they love. We’re very excited to be working with Logitech.”
We reviewed and quite enjoyed the first iteration of the TidyTilt last year (the latest version includes a full case).