iPad Pro sales forecast Stories December 2, 2015

Market intelligence company IDC predicts that the worldwide tablet market will continue to decline, with the category as a whole falling 8.1% over the course of this year, but sees potential good news for Apple in 2016. It says that the ‘detachables’ segment – tablets with detachable keyboards – will nearly double in size next year, and that Apple is likely to be a key beneficiary.

“The transition to detachable tablets also ushers in two other key trends: the growth of Windows and a turnaround for Apple’s iPad device line,” said Jitesh Ubrani , Senior Research Analyst, Worldwide Mobile Device Trackers. “Though early reviews for the iPad Pro have been mixed, we believe the Pro to be the only reason for Apple to gain tablet market share in the coming years as they target select enterprise and prosumer audiences.”

However, it notes that Apple’s growth may be limited and temporary as Windows tablets and detachables experience dramatic growth …  expand full story

iPad Pro sales forecast Stories November 24, 2015

Apple projected to sell more iPad Pros in a single quarter than all MS Surfaces ever sold (w/$200 profit on each)

A week after KGI forecast that Apple would sell around 2.5M iPad Pros this quarter (down from far bigger numbers before launch), RBC Capital Markets has predicted a more conservative 1M per month, suggesting around 1.7M units this quarter.

The company has also estimated that Apple’s average profit per unit is around $200.

Whoever is right, Business Insider notes that even the more cautious forecast puts the iPad Pro on-track to exceed total sales of the Microsoft Surface tablet range within its first three months.

Much may of course depend on the extent to which consumer sales supplement those of its primary corporate market. I was surprised to find that I did see a consumer market for it despite my own decision not to keep it. And while we may be waiting a while for pro apps, there’s a lot you can do today to make the most of it.

Powered by WordPress.com VIP