Market intelligence company IDC predicts that the worldwide tablet market will continue to decline, with the category as a whole falling 8.1% over the course of this year, but sees potential good news for Apple in 2016. It says that the ‘detachables’ segment – tablets with detachable keyboards – will nearly double in size next year, and that Apple is likely to be a key beneficiary.
“The transition to detachable tablets also ushers in two other key trends: the growth of Windows and a turnaround for Apple’s iPad device line,” said Jitesh Ubrani , Senior Research Analyst, Worldwide Mobile Device Trackers. “Though early reviews for the iPad Pro have been mixed, we believe the Pro to be the only reason for Apple to gain tablet market share in the coming years as they target select enterprise and prosumer audiences.”
However, it notes that Apple’s growth may be limited and temporary as Windows tablets and detachables experience dramatic growth … expand full story