Japan’s DoCoMo feeling the pain as iPhone 5s buyers flock to competitors
Japan’s DoCoMo, a carrier which was late to adopt the iPhone, lost more than 66,000 subscribers last month through a combination of having limited stocks of the iPhone 5s, and competitor carriers offering better deals. CNET alerted us to the number in a Nikkei report yesterday.
The iPhone has been reshaping Japan’s telecommunications market — one of the largest in the world — as it gains in popularity. DoCoMo’s problem is that it was late to the Apple phone game: the 5S and 5C are its first phone products from Apple.
Both Softbank and KDDI are offering incentives for upgrades to the 5s, and likely have better availability due to their long-established relationships with Apple. With DoCoMo also on board, the iPhone is expected to become the market leader in Japan.