laptops Stories February 29, 2016

Microsoft is currently running a new series of ads featuring ‘The Bug Chicks’, with each ad directly targeting a weakness in Apple’s Mac operating system. Kristie and Jess, curiously labelled as ‘real people paid for real opinions’, walk through several ways that Windows 10 helps them teach kids about bugs and the microscopic world.

The ad series focuses on several different competitive advantages Windows currently holds over OS X, such as touchscreen-equipped laptops for sketching and drawing, Cortana as a personal voice search assistant and face recognition for hands-free account login. Some of the things Microsoft highlights, like the absence of Siri on OS X are expected to be addressed by Apple later in the year, of course. Watch all four videos after the jump:

expand full story

laptops Stories June 4, 2015

Chrome-Adobe-plug-in-pause

Google has been working with Adobe to improve battery life drain caused by Flash and today flipped the switch on a new Chrome feature that does exactly that. The new feature aims to detect Flash on a webpage that is actually important to the main content and “intelligently pause content” that isn’t as important. The result is to hopefully make the web experience with Flash more power efficient to improve battery life on your laptop. Here’s how it works: expand full story

laptops Stories November 17, 2014

Microsoft continues MacBook bashing in latest Surface Pro 3 ad for the holidays

Same old story, but with a Christmas theme this time around in the latest Apple-bashing Surface ad from Microsoft. Touchscreen, kickstand, USB, etc, Microsoft has given up on comparing its tablets with the iPad and instead wants you to believe Surface Pro 3 is an acceptable substitute for a MacBook Air.

It certainly isn’t the first time Microsoft has put the Surface Pro 3 head to head with MacBooks in its advertisements. The company has been aggressively running the comparison ads poking fun at the MacBook’s lack of tablet-like features since it first compared the devices side-by-side live on stage at the introduction of its 12-inch Surface Pro 3 back in May.

Perhaps Microsoft will get back to comparing apples to apples when we get a 12-inch iPad Pro next year?

Powered by WordPress.com VIP