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MFi Apple Watch straps closer to launch as Apple starts selling official lug attachments

After announcing an official program for accessory makers interested in making Apple Watch bands back in May, Apple has now delivered on its promise of providing Apple-made watch lugs that third-party manufacturers can use to make straps. That’s the first sign that official third-party watch bands will soon be hitting the market through Apple’s Made for iPhone program (MFi). Companies enrolled in the MFi program can now order the parts (pictured above) through Apple’s supplier (via MR).
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