Philip Schiller Stories January 27, 2014

Among the hoopla surrounding the 30th anniversary of the Mac last week, Macworld‘s Jason Snell had an excellent interview with Apple’s Phil Schiller, Craig Federighi, and Bud Tribble about both the past and the future for the Mac. While the entire interview is well worth a read, the talk from Apple executives about iOS and OS X convergence being a “waste of energy” stood out to me the most.

“It’s obvious and easy enough to slap a touchscreen on a piece of hardware, but is that a good experience?” Federighi said. “We believe, no.”

“We don’t waste time thinking, ‘But it should be one [interface]!’ How do you make these [operating systems] merge together?’ What a waste of energy that would be,” Schiller said. But he added that the company definitely tries to smooth out bumps in the road that make it difficult for its customers to switch between a Mac and an iOS device—for example, making sure its messaging and calendaring apps have the same name on both OS X and iOS.

Of course, it appears that the Apple executives are taking shots at Microsoft, Windows 8, the Surface line of products, and Google’s new Touch-enabled Chromebooks. Microsoft is well known to believe that computer operating systems should be the same regardless of devices. On the other hand, Apple has two complete different operating systems: one for the iPad and iPhone, and the other for the Mac. Federighi explains why:

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Philip Schiller Stories October 8, 2013

Apple’s Senior VP of worldwide marketing Phil Schiller tweeted a link to a National Geographic feature in which photographer Jim Richardson used his iPhone 5s for a photo feature on Scotland in the definitive landscape photography magazine.


— Philip Schiller (@pschiller) October 8, 2013

Richardson said that the transition from his usual Nikon kit wasn’t an easy one.

I’d be lying if I said I wasn’t struggling to make pictures. Walking down the Royal Mile surrounded by all things Scottish nothing seemed worth a picture. Out of desperation I took a few glib shots. Awful! Surrounded by great subjects I could see nothing. Made me feel worse.

But that using it over four days, he came to be impressed …  expand full story

Philip Schiller Stories September 20, 2013

Tim CookOther Apple executives have been on Twitter for a while, and today CEO Tim Cook sent out his first tweet mentioning that he visited retail stores in Palo Alto for the retail launch of the iPhone 5s and 5c. Cook has been a member of Twitter since July, but his account is not yet verified by Twitter. Apple marketing chief Philip Schiller retweeted Cook’s tweet earlier today proving that the account is indeed run by the Apple CEO.

Earlier today Cook, along with Apple executives Phil Schiller and Eddie Cue, made an appearance at Apple’s Palo Alto retail store in California to greet customers that queued up for the launch of the new iPhones today.

Apple Marketing SVP Phil Schiller sometimes tweets about issues related to the company. For example, back in March Schiller tweeted the words “Be safe out there” along with a link to a study showing a much higher number of security threats on Android compared to iOS. expand full story


Philip Schiller Stories July 26, 2013

Previously, we covered Apple’s announcement that it had won a large contract to supply iPads to LA Unified School District. The program will equip students across the nation’s second biggest school district with iPads that include the Pearson Common Core System of Courses delivered via a new app as part of the integrated solution. Additionally, each iPad will come preloaded with Apple’s iWork (Pages, Keynote, Numbers) and iLife (iMovie, iPhoto, GarageBand) suites in addition to a range of educational third-party apps. Apple noted that the $30 million commitment is only the first phase of a larger roll out for Los Angeles schools.

In a new report today, we see how big that buy really is.

The first 31,000 iPads are only the initial phase of the program, which plans to buy and distribute iPads to all 640,000 students in the nation’s second-largest school district by late 2014, Mark Hovatter, the chief facilities executive for the LAUSD, told CITEworld.

“The most important thing is to try to prepare the kids for the technology they are going to face when they are going to graduate,” said Hovatter. “This is phase one, a mix of high school, middle school, and elementary students. We’re targeting kids who most likely don’t have their own computers or laptops or iPads. Their only exposure to computers now is going to be in their schools.”

That’s a huge number to add to Apple’s iPad numbers over the next year. As it stands, if Apple reaped $400 of revenue from each iPad, it would receive $256M for the deal. More importantly, it lays the groundwork for other school districts that may want to emulate this adoption.

Best of all, it exposes a massive amount of children to Apple’s technology that might not already have access to it.

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Philip Schiller Stories October 26, 2012

Apple Senior Vice President of Worldwide Marketing Phil Schiller, who was on stage for the majority of Apple’s Mac announcements earlier this week, sat down with TIME following the event to talk Macs. The first topic of conversation was the sometimes-controversial design of recent Mac refreshes, including: the removal of optical drives, lack of repairability, and new I/O standards:

“This is what Apple has always been about, and the Mac has been about, from the first Mac and first iMac,” Schiller said. “It’s always been about making the best Mac we know how. Among the many benefits are making it easy to use and affordable, with great features. This high level of integration is part of delivering on that.”

While calling Blu-ray a “complex and not-great technology,” Phil talked the removal of old standards, such as optical drives, and the move to SSDs: expand full story

Philip Schiller Stories October 23, 2012

Apple just finished unveiling its all-new iMac design that we previously unveiled leading up to the event. We told you at the time that Apple is shipping two refreshed models of its 21-inch and 27-inch iMacs, but we would unfortunately likely see delays on at least some models. Apple decided to take the wraps off its refreshed iMacs today, but as we predicted, the models will not ship right away.

Apple did not confirm during the unveiling, but it has now listed the new iMacs on its website with availability dates listed as November for the 21-inch model and December for the 27-inch model. You will no longer be able to get your hands on the last-generation iMac, except through Apple’s refurbished section. Hopefully Apple can get enough of these out before the holidays, especially the 27-inch model that will not ship until weeks before.

Also of note for the new iMacs is the fact that the 21-inch model comes with no user accessible RAM slots, while the 27-inch model has 4 slots accessible from the back of the machine. The 21-inch model is configurable up to 16GB through Apple, but the 4 slots on the 27-inch can handle up to 32GB:

The 21.5-inch iMac comes with 8GB of memory and can be configured online with 16GB. On the 27-inchiMac, 8GB of memory comes standard, and you can upgrade to 16GB or 32GB. Configure and buy your iMac at the Apple Online Store and it will arrive with the memory already installed. Or add more memory to the 27-inch model yourself by popping open the easy-to-access memory panel on the back.

You can get full details on the all-new iMacs in our full coverage of the unveiling here.

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