Tim Cook admits that iMac launch should have been postponed to avoid delays for customers
When asked about staggered product launches during the Q&A of Apple’s Q2 2013 earnings call today, Apple CEO Tim Cook admitted that he wished Apple would have postponed the launch of the new iMac until after the holiday season in order to avoid the significant delays that customers experienced in the initial months of launch:
I don’t spend a lot of time looking back… If we could run it over, i would have announced the iMac after the turn of the year… we felt our customers had to wait too long for that specific product… Where the iPad mini was in shortage in the December quarter, I would not have done that differently because we were able to get the product out to many customers that wanted it. In retrospect, I wish it [iMac] was after the turn of the year so customers would not have had to wait as long as they did.
When Apple first launched the all new, slimmed down iMac lineup leading up to the holidays in October of last year, Tim Cook quickly confirmed that Apple would run into some significant component constraints and delays for the product. The months following launch saw major delays with customers ordering the product having to wait weeks to receive their shipments and some models pushed back as far as December.
