restaurant Stories July 28, 2014

Upmarket German restaurant group testing iBeacons to recognize & reward frequent diners

iBeacons seems to be gaining momentum: the same day the Hudson’s Bay Company announced its rollout of the technology to its department stores, upmarket German restaurant group the Mook Group has told the WSJ of its own plans to use iBeacons to recognize and reward frequent diners.

The app clocks the time guests spend in the restaurant and uses a ranking system to reward them for their loyalty […]

Diners can use the app to climb their way from “Guest” ranking to “Addicted Connoisseur” level based on the amount of time spent at any one of group’s venues. Guests with higher-level app statuses are rewarded with a free welcome drink, automatic placement on the guest list for future events or even fast-track entrance.

Measuring how long someone spends in a restaurant might be a slightly odd basis on which to reward them, but owner Christian Mook says that they later hope to track items ordered and total spend.

“It will be even more interesting when we get to the next step and we know guest’s names, what people drink and eat, how often and when the client comes in – whether for private reasons or business reasons, all as a way to improve service,” Mr. Ladjimi said, adding that any access to information would be on a voluntary basis and with the client’s authorization.

Diners don’t need to interact with the app while they are in the restaurant – they simply need to install and authorize it beforehand. So long as it is installed on their phone when they visit, the app and the iBeacons do the rest.

If you’re not yet fully up to speed with iBeacon technology, you can check out our briefing here.

restaurant Stories July 9, 2013

Yelp iOS app rolling out ability to order food with ‘Order Pickup or Delivery’ button in restaurant reviews

Yelp receives a nice update today for iPhone and iPad that brings the app up to version 6.9.1 and introduces a new feature (in at least the US) for users to order food directly from within the app. Now, while reading a review of a local restaurant users will be able to tap a new “Order Pickup or Delivery” button to place an order. The feature isn’t available everywhere yet, but Yelp plans to roll out the button to new locations in the weeks ahead.

What’s New in Version 6.9.1

New in 6.9.1: • Reading that review making you hungry? Well, you can now order delicious meals without ever leaving the Yelp app! We’ll be rolling this out to more locations in the coming weeks, so check for the “Order Pickup or Delivery” button on your favorite local restaurants.

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