Sales tax

While Apple announced U.S. pricing of Apple Music at $9.99/month for an individual subscription and $14.99 for a family subscription, its UK and European sites have so far remained silent on pricing. But the latest iOS 8.4 beta appears to confirm that European pricing will be pound and Euro for dollar, individual subscriptions costing £9.99 month in the UK and €9.99 in Eurozone countries.

The premium charged to European customers isn’t quite as bad as it sounds: US pricing doesn’t include sales tax, which varies by state, while UK and Eurozone prices both include VAT. This is in line with normal practice on each continent, US pricing usually shown net of tax while European consumer pricing usually includes VAT. There does, though, remain a significant UK premium … 
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