san fran

As we expected based on our intel leading up to the event, Apple just introduced refreshed MacBook Airs live on stage at it’s WWDC 2013 keynote address today. Apple announced that the new MacBook Airs will be arriving with the new Intel Haswell chips, as expected, and spent most of the time talking about increased battery life for the devices which now includes up to 12hrs battery. The 13-inch model now boasts battery life up to 12 hours (up from 7 on the previous generation), while the 11-inch model is expected to get 9-hour battery life (up from 5 on the previous generation).

Apple also announced that the new MacBook Airs would include the faster 802.11ac with “a maximum data rate of 1.3Gbps, almost three times faster than 802.11n.” Other specs that Apple mentioned: dual microphones, a FaceTime® HD camera, a high-speed Thunderbolt port and two USB 3.0 ports.

All models will be available with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz and 4GB of RAM, but Apple will also make a BTO option available with a 1.7 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of RAM, and a 512GB SSD.

Apple said the new MacBook Airs include up to 40% faster graphics, 2x GPU execution units, and more energy efficient CPUs, while the machine itself now meets ENERGY STAR 5.2 and EPEAT gold environmental standards.

Apple will be shipping the new MacBook Airs starting today starting at $999 for a 128GB 11-inch model and $1099 for the 128GB 13-inch model. An extra $200 will bump you up to the 256GB models, but Apple didn’t provide any other details on any other upgraded internals.

Earlier this month we received SKUs indicating that Apple had some MacBook refreshes in the works for today’s event that would include an upgrade to Intel’s new Haswell chips and upgraded internals. At the time, the SKUs pointed to availability of the refreshed MacBooks this week, but it was unclear when the models would ship and if some would arrive before others.

Apple’s full press release below:
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Update: AllThingsD got its hands on some better images (above) and a statement from Apple on the new store (below):

“We’re thrilled to be working with the city of San Francisco on a new Apple retail store at Union Square…. Our store on Stockton Street has welcomed over 13 million customers since it opened nine years ago, and we look forward to serving them in an amazing new location when this project is complete.”

San Francisco Chronicle reports today that Apple has now submitted plans to open a new store in San Francisco’s Union Square. The new location would apparently replace Apple’s old retail location just a few streets away at Stockton and Ellis.

The new building is said to give Apple around 45% more space than its old San Fran retail location and will apparently occupy a building formerly home to Levi’s in Union Square at Stockton and Post Streets.

Apple thinks it will add about 50 jobs on top of the 350 it employees at its current Stockton street location:
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