Scotland

You’d probably recognize that you’d walked into an Apple Store even if both logo and products were covered: the signature wooden tables, glass frontage and glass staircase would give it away. Apple successfully trademarked its store designs in the U.S. last year, and a European Union court has today approved a similar trademark application in Europe … 
Expand
Expanding
Close

Apple’s Senior VP of worldwide marketing Phil Schiller tweeted a link to a National Geographic feature in which photographer Jim Richardson used his iPhone 5s for a photo feature on Scotland in the definitive landscape photography magazine.

iPhoneography http://t.co/1MYjDgV2sj

— Philip Schiller (@pschiller) October 8, 2013

Richardson said that the transition from his usual Nikon kit wasn’t an easy one.

I’d be lying if I said I wasn’t struggling to make pictures. Walking down the Royal Mile surrounded by all things Scottish nothing seemed worth a picture. Out of desperation I took a few glib shots. Awful! Surrounded by great subjects I could see nothing. Made me feel worse.

But that using it over four days, he came to be impressed … 
Expand
Expanding
Close