Gene Munster predicts 3 million Apple Watch sales, thinks 2017 will be the device’s ‘breakout’ year

 

With earnings coming tomorrow, analysts are focusing on Apple Watch reception as it will be the first time Watch sales are included in Apple’s financial results. Apple won’t be reporting Apple Watch sales numbers but that doesn’t stop investors from guessing the figure. In a note, Gene Munster says that Apple has sold 3 million units in the quarter. This is slightly below KGI’s estimate which quoted 3.9 million Apple Watch device sales.

Munster says talks with investors have shown general disappointment and concern about the ‘long-term opportunity’ for the Apple Watch. In the short term, he believes supply constraints and lack of availability in Apple retail stores have limited early sales. Munster, however, remains confident that the Watch will ramp up in sales slowly with a ‘breakout year’ in 2017.