September 19, 2013

It appears Apple has decided to let Jony Ive and Craig Federighi make the rounds with media today ahead of tomorrow’s official launch of the iPhone 5s and 5c. Apple’s head of design and software chief joined CEO Tim Cook for a wide-ranging interview this morning published in Bloomberg Businessweek, USA Today has now published its own interview with the pair that mostly focuses on Apple design guru, Jony Ive.

In the interview, Ive expands on his thinking behind design changes in iOS 7 and the removal of skeuomorphism, noting that, “there was an incredible liberty in not having to reference the physical world so literally”:

“When we sat down last November (to work on iOS 7), we understood that people had already become comfortable with touching glass, they didn’t need physical buttons, they understood the benefits,” says Ive. “So there was an incredible liberty in not having to reference the physical world so literally. We were trying to create an environment that was less specific. It got design out of the way.”

Ive continued by showing off iOS 7’s new translucent Notification Center: “Look at that,” says Ive. “The lovely thing about translucency is you’re not sitting there going, ‘Where have I just been taken?’ because your world is still there.” Federighi added: “Before, the shadowing effect we used was a great way to distract from the limitations of the display. But with a display that’s this precise, there’s nowhere to hide. So we wanted a clear typography.”

Ive and Federighi also discussed the new camera system in the iPhone 5s with Federighi pointing out that other “companies are chasing megapixels” while Apple is focused on delivering a better photo taking experience. Ive agrees, noting, “This is terribly important and at the heart of what we do. We care about how to design the inside of something you’ll never see, because we think it’s the right thing to do.”

What would Jony be doing if he was no longer needed at Apple? Designing cups perhaps? Ive avoids giving a direct answer but tells the publication that “It feels like we’re just getting started”: expand full story


30 percent of iOS users upgraded to iOS 7 in the first 16 hours, according to data from tracking company Mixpanel. As we fanboys love to do, compare with the Carrier-controlled Android ecosystem where you have to go back to last year’s Android 4.1 to find numbers close to that:

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9to5Mac readers were of course way ahead of the game …  expand full story

Earlier this week, we noted that Apple has begun allowing users on older versions of iOS to download older versions of their previously purchased apps. This feature exists because some iOS users are running hardware that no longer supports newer versions of App Store applications. At launch, this feature was auto-activated for all developers, and these developers were not able to manage what users on older hardware could download. Now, Apple has informed developers that they could manage the availability of their legacy software:

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With iOS 7, Apple has debuted iTunes Radio, its answer to streaming music services like Rdio, Spotify, and Pandora. It is a free service with some occasional ads. So far the ads have been about advertising cars and iTunes Festival. If you do not want any ads, you can pay twenty-five dollars a year for iTunes Match

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