August 11, 2014

The apple.com homepage received a bit of an update today with the site highlighting two new additions to the company’s ongoing ‘Your Verse’ campaign. Apple’s two new Your Verse spots for the iPad Air include one profile of musicians in Chinese group Yaoband and another of co-founder of the Slow Roll city bike ride Jason Hall. expand full story

Getting smooth handheld video as you pan around isn’t easy, and professional Steadicam solutions run to four figures and up – perhaps just a little OTT for an iPhone (though Apple doubtless used them).

But the iPhone has a very capable camera, and the StayblCam is a $75 device designed to give you some of the benefits of a Steadicam at a rather more iPhone-friendly price. Available for pre-order now for delivery in September/October, I tried out a prototype to see how well it performs …  expand full story

9to5toys 

Oh dear. Just when we thought Microsoft might have gotten over its misleading Surface tablet ads attacking the iPad (and iPad mini), it has run three new ones, each attacking the MacBook Air (the other two are shown below the fold).

Microsoft’s decision to go on the offensive is perhaps understandable: while Apple can run a MacBook Air ad simply observing that it’s “the notebook people love,” poor sales of the Surface despite high marketing costs have so far resulted in Microsoft losing $1.7B on the device …  expand full story

August 10, 2014

The existence of Apple University, a college of sort for teaching the Apple way at Apple’s Infinite Loop headquarters in Cupertino, California, is not a secret. But the details of how Apple University works and what the school teaches have been mostly hidden from the spotlight. Today, The New York Times has published a fairly extensive profile of Apple University, which is well-worth a read.

Unlike many corporations, Apple runs its training in-house, year round. The full-time faculty — including instructors, writers and editors — create and teach the courses. Some faculty members come from universities like Yale; Harvard; the University of California, Berkeley; Stanford; and M.I.T., and some continue to hold positions at their schools while working for Apple.

Apple University is run by former Yale business school dean Joel Podolny, and Podolny took a full-time role as Dean of Apple University earlier this year as he handed off his former Human Resources responsibilities to Denise Young-Smith. The New York Times’s profile discusses some of the classes. Courses range from those for the leaders of newly acquired companies to learn how to integrate their former businesses into Apple to courses about simplifying products.

In “What Makes Apple, Apple,” another course that Mr. Nelson occasionally teaches, he showed a slide of the remote control for the Google TV, said an employee who took the class last year. The remote has 78 buttons. Then, the employee said, Mr. Nelson displayed a photo of the Apple TV remote, a thin piece of metal with just three buttons. How did Apple’s designers decide on three buttons? They started out with an idea, Mr. Nelson explained, and debated until they had just what was needed — a button to play and pause a video, a button to select something to watch, and another to go to the main menu.

While Apple University teaches Apple employees some key lessons about Apple’s decision making processes that led to the company’s rapid growth and success over the past decade, the most important take away is that Apple has set up a unique and comprehensive experience for ensuring that the company continues to thrive in the immediate post-Steve Jobs era and beyond.

9to5google 

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