October 23, 2013

T-Mobile has formally announced its new “un-carrier” strategy for the just-introduced Apple iPad Air and iPad mini with Retina display. While the Cellular-capable iPads normally cost an extra $130 over the upfront WiFi-model purchase price, T-Mobile will be offering the new tablets at $0 down. T-Mobile says that this is introductory pricing, and it is unclear when the price points will raise for T-Mobile customers…

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Since Apple announced the all-new iPad Air alongside the second generation iPad mini, all of the big case makers are now announcing the cases they’ve been working on for the devices in the months leading up to the announcement. With the new iPad Air arriving in just over a week on Nov. 1, we thought it would be good to roundup some of the best cases that have already been announced for the device in addition to Apple’s new leather Smart Case ($79.99) and polyurethane Smart Cover ($39.99) for the iPad Air pictured above:

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Apple surprised many yesterday by making the update to OS X 10.9 Mavericks free, rather than the $20 it cost to upgrade to the previous release, Mountain Lion. The company also surprised some (though not us) by doing the same for its previously chargeable iWork apps.

There’s been a lot of commentary today about this being an attack on Microsoft, and I do indeed think there’s likely to have been a fair amount of sweating in the corner offices at Redmond as they watched yesterday’s keynote. But Microsoft execs aren’t the only ones I’d expect to see wearing worried expressions today: I suspect the same is true across at Mountain View.

Before we get to Google, let’s start with Microsoft …  expand full story


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