Today

AAPL: 136.93

0.27
Stock Chart

We’ve heard quite a lot about iBeacons over the years, but to date they don’t seem to have made much of an impact. We’ve seen adoption from a small number of high-profile brands, such as Condé Nast, DisneyHudson’s Bay Company and SXSW, but it’s rare to see much sign of iBeacon presence even in major shopping centers in large cities.

Which is odd, when you consider the evidence of their value. One trial, back in 2014, found that they boosted purchase intent by twenty times. Another found a similar increase in product interaction, and found that users were much more likely to keep a retailer app installed if they received iBeacon notifications through it.

But it’s of course a chicken-and-egg problem: retailers are reluctant to invest much in a technology few consumers even know exists, and consumers don’t know about iBeacon technology because hardly anyone’s using it. It’s a particular stretch for small businesses to invest.

There are, though, a few companies aiming to allow even the smallest business, or non-profit, to begin using the technology. We looked at the Beaconic system some 18 months ago, and I’ve been playing with Live Beacon, a system which may be more appealing for reasons I’ll get to shortly …

expand full story

It’s a few days since the official naming of Apple’s new campus as Apple Park, and we’re today seeing the first drone footage following the announcement.

The solar panel installation on the garage roofing is now 100% complete, and looks stunning. It seems likely the garage will be home to more electric cars than you’d find at other companies.

The solar panels on the main building are still being added as other work continues to be ready for the first employees to move in in April …

expand full story

9to5toys 

Billionaire investor Warren Buffett certainly appears to have revised his view of Apple bigtime. Back in 2011, he famously said that his conglomerate Berkshire Hathaway had held very few AAPL shares in the past ‘and we’re likely to hold very few in the future.’ The reason, he said, was that the company’s future was too difficult to predict.

By May of last year however, the conglomerate held more than $1B worth of AAPL stock – a disclosure that helped the stock climb 9%. By December, that holding had increased to 57M shares worth $7.7B. Now CNBC reports that the company now holds 133M shares worth a staggering $17B …

expand full story

February 26

AAPL: 136.66

0.13
Stock Chart

In the first two installments of our new Logic Pros 101 series, we gave you an introduction to the interface and got you started with some recording and editing basics. This week, we dive into Channel Strips and the Mixer that houses them, a key to understanding how effects work and controlling the recordings on the tracks we created in previous lessons.

expand full story

Continuing the season of award shows, the 89th Academy Awards kick off tonight in just a few hours. The show, shot live in Los Angeles, will be hosted by Jimmy Kimmel and highlight the best films of the past year. As we did for the Super Bowl and The Grammys, read on for a full breakdown on how to stream The Oscars…

expand full story

9to5google 

Submit a Tip

cancel

Submitting a tip constitutes permission to publish and syndicate. Please view our tips policy or see all contact options.

Powered by WordPress.com VIP