AAPL: 115.59

Stock Chart

Quite a few people have been commenting on Apple’s use of ‘hello again’ as the tagline for tomorrow’s MacBook event. ‘Hello’ featured twice in the launch of the original Macintosh back in 1984: it was displayed on the screen in ‘handwriting’ to show off the graphics capabilities of the machine, and of course the Macintosh famously introduced itself by speaking the words ‘Hello, I’m Macintosh. It sure is great to get out of that bag.’

It was 14 years later before Apple again referenced the greeting, when the first iMac – the colorful cube variety – displayed ‘hello (again)’ on the screen. That was the machine credited with turning around Apple’s fortunes just a year after the company had to be bailed-out by Microsoft. The ‘industry-altering success of the candy-colored iMacs’ as Forbes put it.


So it’s no surprise that Apple’s use of ‘hello again’ as the tagline for tomorrow’s event is being taken as evidence that the company thinks it’s going to be showing us something pretty special …

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I usually travel hand-baggage only as it saves time on arrival and removes the stress of wondering whether your luggage will arrive, but if you can’t avoid hold baggage, Delta now lets you keep an eye on it via its Fly Delta app.

Delta started attaching RFID tags to bags back in April, but at that stage it was purely for use by the airline itself. It’s now making that same data available to customers, so you can see whether your bag made it onto the plane and then track it all the way to the carousel on arrival …

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Update: AAPL opened 3.59% down at exactly $114.

Despite Apple announcing Q4 earnings which lined-up almost perfectly with analyst expectations, the company’s shares price fell 3.26% in after-hours trading. After closing at $118.25 before the announcement, they were trading at $114.40 at the time of writing.

Although the company did report its first full-year decline in revenue since 2001, this had been predicted. Comparing the pre-announcement analyst consensus with the actual results, it’s remarkable just how close they were …

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Apple’s Services category covers everything from paid iCloud storage tiers to Apple Music subscriptions, and it’s been clear for some time that this recurring revenue is becoming increasingly important to the company’s bottom-line. Just how important was revealed in yesterday’s earnings report: in Q4, Services revenue was larger than each of iPad and Mac sales …

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Apple’s head of Apple Pay, Jennifer Bailey, is set to appear alongside other industry titans at Recode’s Code Commerce conference this December. The Apple exec ran the company’s online stores for many years and now leads Apple Pay, Apple’s contactless mobile payments solution.

The Code Commerce meeting takes place multiple times a year; Bailey will be appearing at the last one in 2016 on December 6. No doubt the new MacBook Pro with integrated Apple Pay will form part of the discussions.

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October 25

AAPL: 118.25

Stock Chart

WikiLeaks’ ongoing dump of emails from Hillary Clinton’s campaign manager John Podesta have already offered a few insights relating to Apple and Tim Cook. The most recent dump, however, includes an email from Apple executive Lisa Jackson which may seem a little jarring to Apple customers at first because she is boasting about the thousands of times every month that Apple is sharing data with the government and the acknowledgement that, even with encryption, Apple devices still have some juicy morsels for law enforcement:

Thousands of times every month, we give governments information about Apple customers and devices, in response to warrants and other forms of legal process. We have a team that responds to those requests 24 hours a day. Strong encryption does not eliminate Apple’s ability to give law enforcement meta-data or any of a number of other very useful categories of data.

But keep in mind, there are over a billion Apple devices out there. The email was sent following Clinton voicing her opinion regarding encryption in the tech industry, but it is all stuff we’ve seen before…

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