April 2, 2008

 Days since Apple’s release of Aperture 2.1 with its new-found support for plug-ins from third-party developers, Adobe has hit back with the release of a free public beta of its in-development professional photography application, Photoshop Lightroom 2.0.

Photographers are being invited to download and use a 30-day limited time version of the software. Customers who already own a registered copy of Lightroom will be able to use the beta software until August 31.

Key features within the upgrade include dual-monitor support, localised dodge and burn tools and – and it’s a big and – support for 64-bit computing on Mac OS X and Vista.

Additional improvements include a redesigned and easier to navigate layout in the Library module and a new Smart Collections feature which helps users find images matching criteria such as stat-rating, keyword or various other forms of metadata.

Get it here.



February 12, 2008

You know how Leopard 10.5.2 introduced new ways of handling RAW files?  Well once you have that going (don’t upgrade if you use linotype),  Apple has some more goodness for you…in the form of Lightroom competin’ Aperture 2Free trial and…exciting press release:

Major Upgrade Features Improved Interface, Faster Browsing & Enhanced Image Processing

CUPERTINO, California—February 12, 2008—Apple® today introduced Aperture™ 2, the next major release of its groundbreaking photo editing and management software with over 100 new features that make it faster, easier to use and more powerful. With a streamlined user interface and entirely new image processing engine, Aperture 2 also introduces new imaging tools for highlight recovery, color vibrancy, local contrast definition, soft-edged retouching, vignetting and RAW fine-tuning, and lets users directly post their portfolios on the .Mac Web Gallery* for viewing on the web, iPhone™, iPod® touch and Apple TV®. At a new low price of $199, anyone can easily organize, edit and publish photos like a pro.

“Many of the most respected photographers on assignment all over the world trust Aperture to organize, edit and deliver their images,” said Rob Schoeben, Apple’s vice president of Applications Product Marketing. “With its simpler interface and lower price, anyone can take full advantage of Aperture’s power.”

“At the end of the day, it’s all about the quality of the image,” said Sports Illustrated contributing photographer David Bergman. “Even before I begin making adjustments, Aperture’s new RAW processing gives me better images with more visible detail and better color rendering than any other program I’ve tested.”

“I used to have so much stress about post-production on a shoot, having to juggle multiple applications to make sure they all worked,” said Bob Davis, PDN Top Knots Wedding Photographer 2007. “With Aperture that’s no longer a factor. I can do everything all in one application.”

Featuring a new, easier user interface designed to be more intuitive and accessible, Aperture 2 now lets users navigate between Viewer and Browser modes with a single key command. Screen real estate is maximized for images with an all-in-one heads up display that allows users to toggle between library, metadata and adjustment controls in a single tabbed inspector. The All Projects view, modeled after iPhoto’s Events view, provides a poster photo for every project and the ability to quickly skim through the photos inside, and the integrated iPhoto® Browser offers direct access to all the events and images in the iPhoto library.

Performance has been enhanced in Aperture 2 so it’s faster to import, browse and search large volumes of images. Embedded previews let photographers caption, keyword and rate images as they are being imported, and with the ability to export images in the background, photographers can continue working while images are processed to JPEG, TIFF, PNG and PSD file formats. Quick Preview allows users to browse RAW images in rapid succession without having to wait for files to load, and the Aperture library database has been re-architected to provide fast project switching and near instantaneous search results, even when working with extremely large libraries of 500,000 images or more.

Aperture 2 delivers powerful new imaging tools for getting the most out of each photograph. Apple’s next-generation RAW image processing is at the core of Aperture 2 offering uncompromising image quality and precision controls that let users fine-tune the image profile for each of their cameras. New tools for improving and enhancing images include Recovery for pulling back “blown” highlights, Vibrancy for selectively boosting saturation without adversely affecting skin tones, Definition, which offers local contrast for adding clarity to images, Vignette & Devignette filters for providing professional visual effects and a true soft-edged Repair and Retouch brush for quickly and easily removing blemishes, cleaning up sensor dust and cloning away problem areas.

Aperture 2 works seamlessly with Mac OS® X, iLife®, iWork™, .Mac and Apple print products, so any image in the Aperture library can be accessed directly from within other applications, such as iMovie®, Keynote® and Pages®, and even from within Leopard™ Mail. Now with .Mac Web Gallery support, Aperture users can publish their photos once to view them on the web, iPhone, iPod touch and Apple TV. Books in Aperture 2 feature new theme designs, layout tools, customized dust jackets (including full-bleed) and foil stamped covers.

Pricing & Availability
Aperture 2 is available immediately for a suggested retail price of $199 (US) through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. Owners of previous versions of Aperture can upgrade to Aperture 2 for just $99 (US). Full system requirements and more information on Aperture 2 can be found at www.apple.com/aperture.

* The .Mac service is available to persons aged 13 and older. Annual membership fee and Internet access required. Terms and conditions apply.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

Press Contacts:
Christine Wilhelmy
(408) 974-9730

Anuj Nayar
(408) 974-8388

October 11

AAPL: 116.30

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Not the most artistic of photos, but illustrates my point ...
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I did cringe slightly as I wrote that headline, as it would be more correctly stated as ‘How to get shallow depth of field’ – bokeh being the particular appearance of the out-of-focus areas. But, thanks to Apple, the world is using one term to refer to the other, so I gave in where the headline was concerned.

Only the iPhone 7 Plus, with its dual-camera system, has the ability to generate artificial shallow depth of field, an effect activated in yesterday’s beta. But all iPhones are capable of generating optical shallow depth of field in very limited circumstances, and it’s actually really easy to do so …

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September 27

AAPL: 113.09

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One of the bigger features with the iPhone 7 and 7 Plus is definitely the improved optics and camera quality, but exactly what does this boil down to for video enthusiasts? There’s no doubt that the iPhone 7 takes some amazing photography, but its video capabilities are far superior in my opinion. Don’t believe me? With 4K video recording, optical and digital image stabilization, and an f1.8 aperture, these new iPhones are pretty incredible…

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September 19

AAPL: 113.58

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Apple made a big deal about the new iPhone 7 and iPhone 7 Plus cameras, but since the announcement of the devices there’s been debate about just how much better the cameras actually are. Our own Jeff Bejanmin has noted of some of the differences with the camera, and now Consumer Reports is out with their analysis of the changes…

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September 17

AAPL: 114.92

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Yesterday was the official release day for the iPhone 7 and iPhone 7 Plus, and some of us were fortunate enough to be able to pick up our units early on Friday morning. For those of you who plan on getting an iPhone 7, or for those of you who still might be on the fence, have a look at our top features hands-on commentary. Not only do we discuss numerous top iPhone 7 and iPhone 7 Plus features, but we also touch on a few of the hardware’s disappointing areas as well. expand full story


September 13

AAPL: 107.95

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We’ve already seen the iPhone 7 and iPhone 7 Plus put to use at the U.S. Open and at an NFL game. Now, Outside Online has gone hands-on with the iPhone 7 Plus and put the device’s camera to use in a variety of adventure use cases. Just as with the U.S. Open and NFL photos, the camera seems to live up to the hype…

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September 12

AAPL: 105.44

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The iPhone 7 and iPhone 7 Plus don’t even hit store shelves until this Friday, September 16th, but the first official unboxing in the wild are already popping up online early. Photos shared on social media in Asia show believable images from someone who claims to be an Apple dealer unboxing and holding the unreleased iPhone models in public.

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Following a feature from Sports Illustrated earlier today which used the iPhone 7 Plus courtside at the NFL, ESPN has posted its own exclusive hands-on with the iPhone 7 Plus’ camera. They equipped professional photographer Landon Nordeman with an unreleased iPhone 7 Plus unit at the Tennis US Open. The results are stunning, showing off the new iPhone’s improved camera system.

We’ve included a few of the shots below…

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September 11

AAPL: 103.13

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One of the standout features of the iPhone 7 and iPhone 7 Plus is the improved camera. The devices went up of preorder last Friday and officially hit store shelves this coming Friday. Ahead of the public release of the device, Sports Illustrated has gone hands-on with the iPhone 7 Plus to snap pictures from the sideline of the Titans-Vikings NFL game today.

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September 9

AAPL: 103.13

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If you’re looking forward to utilizing the upcoming depth of field effect on the iPhone 7 Plus, you should be aware of its potential limitations. Although it appears to be a great tool to have in the bag, it’s not going to have your DSLR collecting dust, depending on the type of photographer you are. expand full story

Update: Shipping times are slipping across the board. Most black and jet black iPhones are now at 2-3 and 4-6 weeks shipping, respectively.

As expected, the iPhone 7, iPhone 7 Plus, and Apple Watch Series 2 are now available to pre-order via Apple’s Online Store. The store went down earlier tonight in preparation for the launch, while the new devices will be available in Apple retail locations next Friday, September 16th.

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September 8

AAPL: 105.52

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Apple officially unveiled the oft-rumored iPhone 7 and iPhone 7 Plus earlier this week. Preorders are set to kick off early tomorrow and naturally, potential customers are in the midst of research both devices to figure out which one works best them. As it usually does, Apple is also keeping the last generation iPhone 6s and iPhone 6s Plus around at a more affordable price point, while the iPhone SE is also still available.

Gone are the days of there being one iPhone model to choose from, so a little research is required before pulling the trigger. Read on as we compare every iPhone model you can buy right now…

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The iPhone 7 was pretty much everything we expected it to be. It has no headphone jack, it has a much-improved camera, and it features a solid state home button.

It also comes in two new colors, a matte Black color and a glossy Jet Black color, along with a 32 GB base SKU. So which iPhone am I considering? The decision isn’t as straightforward as I initially thought it might be. expand full story

So, the iPhone 7 is official. Apple is the master of the art of presentation, so the new iPhones were introduced with all the breathless wonder and gorgeous photography we’ve come to expect. But now that the event is over, and we’re examining what we’ve seen in the cold light of day, does the iPhone 7 and 7 Plus justify the hype?

Let’s start with the obvious: there weren’t many surprises. Most of the rumors were true, so what we saw yesterday was – in the main – what we expected.

The design was pretty much identical to the mockups. And the mockups were pretty much identical to the iPhone 6s. The modified antenna lines are much neater, and the camera bump a little less obtrusive, but really the only significantly new thing design-wise were those two black colors …

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September 7

AAPL: 108.36

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August 30

AAPL: 106.00

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The new iPhones might look strikingly similar to outgoing models, but just because the casing looks familiar doesn’t mean that it should be dismissed as more of the same. Why? Because at least one of the new iPhone 7 models will likely feature major camera improvements that make the iPhone much more competitive with standalone shooters. expand full story

August 11

AAPL: 107.93

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July 28

AAPL: 104.34

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Back when most people were on plans that saw them offered a new phone every two years, upgrading wasn’t really a decision. Paying typically $0-200, depending on your plan, saw you get the latest iPhone every other year. It would have been silly to turn it down because you’d pay the same monthly amount either way.

So the only decision most people made was whether to be on the main ‘tick’ cycle, with the new designs, or the ‘tock’ cycle that gave you the S model with the same design but new features.

But now that carriers split out phone costs from usage plans, upgrading your phone becomes a much more conscious decision. You could do it every year, paying more but always having the latest model. You could continue on a two-year cycle. Or you could save a decent chunk of money by sitting out a year.

That latter option might once have seemed unlikely for 9to5Mac readers, who typically like to stay up to date, but this year could potentially be very different …

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