June 12, 2013

With the latest changes to iTunes Connect, Apple has clearly changed its approach to mobile advertising. For the last three years, Apple has targeted large brands with minimum buy-ins ranging in the hundreds of thousands of dollars. However, uptake of iAd does not seem to have been at the level Apple expected, which has had a negative impact on developers, who have commonly observed low fill rates for their ads.

In mid 2010, Apple allowed app developers to participate in the advertising side of iAd program, by showing banner ads that link directly to their apps. With newly announced changes to iAd, which have been discussed in-depth at WWDC, Apple has furthered this push.

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In what seems to be an announcement lost within the buzz of iOS 7 and OS X Mavericks (amongst other WWDC news), Apple will finally open up the iOS SDK to fully support hardware game controllers, enabling handheld-esque gaming experiences akin to the Nintendo 3DS and Playstation Vita on the iPhone, iPad, and iPod touch.

As with background apps downloads and new Directions APIs, Apple announced hardware controller support during Monday’s keynote address in one of those ‘things we added but didn’t have time to talk about’ slides (pictured above). The slide indicates that the iOS 7 SDK will support ‘MFi game controllers,’ which is a reference to Apple’s licensing program for third-party hardware accessories. Additionally, Touch Arcade points us to images from Apple’s iOS 7 Developer Guide showing a graphic of two controllers, strikingly similar to the Nintendo 3DS and Wii Classic Controller (from left to right), showing new methods of interacting with iOS via hardware buttons and joysticks. Moreover, we can’t help but notice that this announcement comes right off the heals of Tim Cook’s pledge at D11 to be ‘more open’ than before.

There are also a few other enhancements for gamers coming in iOS 7….Here’s how Apple explains the new Game Controller framework:

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June 11, 2013

An in-depth look at Maps for Mac in OS X Mavericks [Video]

Following the introduction of Apple Maps to replace Google Maps in iOS with iOS 6, it seemed like only a matter of time before Apple brought its in-house Maps to OS X as well. Late last year we reported that Maps would be coming to the Mac, and with WWDC yesterday, Apple delivered.

In the above video, we give you an in-depth look at what Apple is planning to release on the Mac later this year in OS X Mavericks, along with a few interesting Maps features on OS X that aren’t shared with iOS.

9to5toys 

We know a few things that Apple has included in the new MacBook Air lineup launched at WWDC yesterday– fourth-gen Intel Haswell chips, faster 802.11ac, 45% faster flash storage, dual microphones– but there could be a few other tweaks hiding inside that Apple didn’t announce live on stage. To get a better look inside, the folks over at iFixit have decided to give the 13-inch model its ritual teardown treatment.

Inside iFixit found a slightly larger battery, which on top of the new Haswell chip likely contributes to the increased, up to 12-hour battery life in the new MacBook Airs. The new model has a 7.6 V, 7150 mAh battery compared to the 7.3 V, 6700 mAh inside the previous generation.

Some other changes it found in the new MacBook Air: expand full story

Aside from the short demos that were given on stage yesterday at WWDC, and the few screenshots on Apple’s website, Apple hasn’t shown off iOS 7 in much detail. Although developers now have access to an early beta version of the software, iOS 7 won’t be released to the general public until later this year, and an iPad version of iOS 7 hasn’t been shown off at all.

In order to give you a better idea of exactly what Apple is cooking up down in Cupertino, we’ve put together this walk-through of every redesigned application in iOS 7, showing off how they look and function.

For all of our other iOS 7 hands-on coverage, check out the links below:

-iOS 7 first Hands-On

-Changes to the camera app in iOS 7

-A look at iTunes Radio in iOS 7 

-iOS 7 first install gallery

-Subtle features and details in iOS 7 and Mavericks

Yesterday’s unveiling of the all-new Mac Pro at Apple’s WWDC keynote certainly made up for the fact that we didn’t see any updates to Apple’s pro apps like we we’re hoping. However, you might have missed Phil Schiller’s rather quick confirmation that a new version of Final Cut Pro X is indeed coming later this year: expand full story

9to5google 

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A tweet by a German web design exec suggesting that the resolution of a piece of Mavericks wallpaper suggests a Retina iMac with a resolution of 5120×2880 pixels has been doing the rounds, spotted by bunch of publications.

The rationale is that the resolution is exactly twice that of the current-generation iMac, therefore suggesting a Retina iMac with double the resolution. The problem with this argument is that 5120×2880 pixel wallpaper images are not new to Mavericks. In fact, Apple has used them as far back as 2011, probably just for future-proofing purposes. There’s really no downside to including images which will display nicely on any larger monitors that come along …

What is more likely this year from Apple are 4K displays… expand full story

phil-schillerYesterday at its WWDC keynote presentation, alongside the expected design overhaul in Apple’s upcoming iOS 7, the company briefly showed off a slightly new direction for its ad campaigns going forward. While it kicked off the presentation with a video describing its focus for the new simplified design elements in iOS 7 (below), Bloomberg reports that its latest ad (above), which just started appearing on TV last night, marks a new direction for Apple’s marketing efforts. It also claims that Apple’s meetings regarding the company’s marketing message have become less focused following Steve Jobs’ death now that Apple’s senior vice president of marketing Phillip Schiller is in charge: expand full story

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The WWDC keynote may have dragged on for two hours, but there were many features and subtle details that weren’t mentioned by any of the Apple executives. We’ll be updating this post with all of the small features and details that have been discovered. If you find something that’s not on this list, feel free to ping @9to5mac or @swb1192, or leave a comment after the break.

Mavericks

– In Notification Center, the Facebook and Twitter share buttons now have a new roommate – Messages. Clicking on the Messages button brings up a Share sheet-style interface where you can type in the recipient’s name and message then shoot them a message without actually having to open the Messages app.

– LinkedIn integration has been added, but all of the Chinese websites (including mail.qq.com and 126.com) have been dropped from the English version of Mavericks.

– Text shortcuts have been added to the Mac, just like iOS. The default text shortcut is “omw” which is automatically replaced with “On my way!” These also seem to sync over iCloud (thanks, @Dexwell_)

– Along with the new offline & live feedback dictation, you can now edit text while  dictating.

– Do Not Disturb has been added to the Notifications preferences pane. expand full story

electrek 

June 10, 2013

Hands-on with iTunes Radio, Apple’s streaming music service [Video]

Apple has been long rumored to be launching a music streaming service, set up to compete with Pandora, and today, they delivered. iTunes Radio, as it’s been dubbed, lives inside of the iOS 7 Music app, as an extension of the app’s functionality.

The video above gives a full walkthrough of iTunes Radio running in iOS 7, and what you can expect when the operating system is released to the public later this year.

iOS 7, which was announced today at WWDC 2013, hit the developer portal not long ago, and we’ve all been busy installing it on our phones. Above you’ll find a quick hands-on with the new UI in iOS 7.

Most notably, iOS 7 ditches the classic iOS look for a flat a very white user interface. Users upgrading to iOS 7 in the fall will surely be in for a surprise when they install the new operating system on their devices.

Stay tuned for more iOS 7 video coverage coming later today.

As Mark mentioned in his WWDC 2013 roundup, Apple appears to behind the iPhone in development of iOS 7 for the iPad. For now at least the iOS 7 betas are only available for a smaller list of iPhones and current iPod Touch. Our weblogs before the event showed tons of iPhones running iOS 7 but only a few iPads (below) suggesting that Apple is further behind in development for the larger screens.

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9to5toys 

Apple’s developer center went down right after the WWDC keynote ended, but the site has returned with betas of OS X Mavericks and iOS 7 inbound, both of which were announced at today’s event. Unfortunately the site still seems to be having some problems under the weight of such high demand.

iOS 7 beta Download links

We’ll have more coverage of both OSes as soon as we’ve got them installed. If you spot anything that wasn’t during the keynote, shoot us a message at tips@9to5mac.com.

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Ahead of a meeting with government officials later this month to discuss how Apple could prevent increasing smartphone crimes, Apple today introduced a new feature called ‘Activation Lock’ that it says will be “a really powerful theft deterrent” when released later this fall in iOS 7.

We told you earlier this month that government officials in the US were calling Apple, Google and others to a “smartphone summit” later this month on June 13 to discuss the increasing amount of smartphone related crime in New York city and the rest of the country. State Attorney General Eric Schneiderman and San Francisco District Attorney George Gascon have been pushing smartphone makers to come up with solutions to prevent crime and discourage thefts of devices.

Today, during its WWDC keynote presentation ahead of the meeting later this month, Apple introduced the ‘Activation Lock’ feature that will require an Apple ID and password to reactivate a stolen phone after being remotely erased/wiped by the owner through Apple Find my iPhone feature. The login information will also now be required to turn off Find My iPhone.

If a user’s device is stolen, wiping the device clean will essentially leave the thief with a device that is inoperable without the user’s Apple ID and password (as pictured above): expand full story

9to5google 

Apple updates AirPort Utility with support for new 802.11ac AirPort devices

After launching new MacBook Airs and Airport devices with support for 802.11ac Wi-Fi at its WWDC keynote today, Apple has now updated its AirPort Utility iOS app and Airport Utility on Mac to support the faster wireless standard.

The AirPort Utility iOS app is now in version 1.3 and comes with the ability to “configure and manage the new AirPort Extreme and AirPort Time Capsule with 802.11ac Wi-Fi.”

The Utility on the Mac received an update to version 6.3, also bringing support for the new AirPort Time Capsule and AirPort Extreme with 802.11ac Wi-Fi.

Apple says the new standard provides “wireless performance that is up to three times faster when connected to an 802.11ac base station.”

Release notes below:

Immediately following WWDC, Apple has setup Mac Pro demo machines in Moscone West, enclosed in glass cases. This first (blurry) look gives you a little idea what the machine might be like, and how much smaller it really is than the previous generation.

We’ll update this post with additional photos and video if we can grab them.

Apple has also updated its Mac Pro page, adding additional images.

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Following today’s iOS  7 announcement, Apple has pushed a new page live on their website to preview iOS 7 for the iPhone. The iPad version wasn’t displayed during today’s keynote and will be shown off later. Curiously, there seem to be very few images of a black iPhone running iOS 7, which features a new interface that heavily relies on white elements.

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electrek 
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