TIM COOK

I 'Probably' Won't Be At Apple In 10 Years

By Benjamin Mayo       |      April 5, 2021

Cook says that he probably won’t be running Apple in 10 years, although the “date is not in sight.” He obviously gave no hints about whom is set to replace him as CEO.

There has been renewed focus on Apple’s leadership plans, with the company seeing long-time executives like Jony Ive, Dan Riccio, and Phil Schiller depart their executive roles over the last couple of years.

Tim Cook has been working at Apple since 1997 and became CEO in 2011 following the death of founder Steve Jobs. Cook celebrated his 60th birthday last year, and there is naturally much speculation about how much longer he will be running the world’s biggest company.

Cook’s answer seems to suggest that he will remain in the position for a while yet, with no date in sight. Last year, Bloomberg said that Apple was increasingly focused on succession planning with CEO candidates including Jeff Williams and John Ternus.