Report: Tim Cook wants to oversee ‘one more major new product category’ before stepping down as Apple CEO

By Chance Miller

August 29, 2021

Gurman writes that Cook is particularly focused on Apple’s augmented reality glasses. Apple’s hardware AR/VR efforts are likely to be Cook’s final major product category:

But there are signs that’s not likely. The belief inside Apple is that Cook just wants to stick around for one more major new product category, which is likely to be augmented reality glasses rather than a car — something that’s even further out. He also understands that running a Silicon Valley company is typically a young person’s game, and he’s not going to stay far beyond his prime.