By Chance Miller
August 29, 2021
Gurman writes that Cook is particularly focused on Apple’s augmented reality glasses. Apple’s hardware AR/VR efforts are likely to be Cook’s final major product category:
But there are signs that’s not likely. The belief inside Apple is that Cook just wants to stick around for one more major new product category, which is likely to be augmented reality glasses rather than a car — something that’s even further out. He also understands that running a Silicon Valley company is typically a young person’s game, and he’s not going to stay far beyond his prime.
Gurman also reiterates that Apple is planning a mixed reality headset for 2022, but that AR glasses are also in development for a release sometime in the “middle of the decade.” Gurman speculates that Cook will likely retire sometime between 2025 and 2028, as he also has a pay deal that runs out in 2025.