Apple airs new “Powerful” TV ad, promoting content creation on the iPhone 5s

Update: Apple has now posted an accompanying microsite for the ad, featuring the ads shown in the video.

Apple has begun airing a new iPhone 5s ad this evening, first premiering on ABC during Agents Of SHIELD. This ad, featuring the interesting song ‘Gigantic‘ by the Pixies, takes a very different tone than the “Metal Mastered” ad released in October, which showed that gold really is best.

The ad shows common and uncommon tasks people can accomplish with their iPhone, such as creating music, tracking their health, shooting videos and photos, and playing games. The ad ends with the tagline “You’re more powerful than you think”. A new page on Apple’s website shows off the ad along with the featured software.

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iPhone sales could be threatened as subsidized costs become more visible, say analysts

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How much did your iPhone cost? If you said $199, $299 or even $399 you’re somewhere near $350 off. As some consciously forget, the carriers often shield the owner from the real total cost of the iPhone. That may not last.

iPhone sales could be hurt as carriers switch from so-called subsidized contracts, where customers pay only a fraction of the cost a new iPhone up-front, to deals where the true cost of the phone is more visible, argues a piece in the WSJ.

Many U.S. iPhone customers are not aware that the full cost of an iPhone ranges from $549 for a 16GB 5c to $849 for a 64GB 5s. The reason is that carriers have traditionally asked for only $0 to $200 up-front, hiding the balance of the cost in the monthly tariff. With carriers now switching to separate instalment costs for the phone, and the cost of upgrading every year or two more visible to consumers, analysts believe some will choose to upgrade less often …

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RunKeeper launches friendly fitness app “Breeze” for iPhone 5s users

FitnessKeeper, the makers of the GPS tracking and fitness monitoring app RunKeeper, is out with a new activity monitoring app called Breeze. Breeze is simple: it takes advantage of the M7 co-processor on the iPhone 5s that measures steps taken and presents the data in a clean, approachable user interface. Using that data, Breeze reminds you each morning how many steps you took the previous day so you start out motivated. Its activity monitor presents total steps taken each day and summarizes the number of steps and hours spent moving in total.
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Wall Street predicts just two percent year-on-year growth in iPhone sales

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Fortune has its usual roundup of what the analysts are expecting Apple to report in iPhone sales next week, and the forecasts make worrying reading. The overall average is for quarterly sales of 38.2 million, which would represent year-on-year growth of just two percent.

averages

Adding to the concern, ten of the 32 analysts included in Fortune‘s poll predict a fall in sales when compared to the same quarter last year.

With the new iPhones having generated record sales in their opening weekend, and Apple having reported all-time quarterly high iPhone sales in Q1, the question is why the pessimism regarding Q2 … ?  Read more

Want to upgrade your iPhone 5s camera to 2k video? All you need is this app …

If you like to use your iPhone to shoot video and Apple offered to upgrade your iPhone 5s from 1080p HD to 2k video for just $7, the decision wouldn’t require much thought. That’s exactly the trick Ultrakam has pulled off with its new iPhone app.

If you’re wondering how a mere app can convert your camera to a higher resolution, it doesn’t: it simply allows the software to use more of the hardware capabilities of your camera. Apple may say that your iPhone 5s has a 1080p HD videocamera, but that’s not quite true: the camera hardware itself is capable of anything up to 3264×2448, it’s just that the software can’t process that many pixels at a sensible frame-rate …  Read more

China Mobile sold over 1M iPhones last month, chairman non-committal about the numbers

A man holds a new Apple iPhone 5S next to his iPhone 5 at an Apple Store at Tokyo's Ginza shopping district

Photo: readwrite.com

China Mobile announced that it sold 1.34M 4G handsets in February and that “most of them” were iPhones. China Mobile chairman Xi Guohua was relatively non-committal on the numbers.

It’s just been getting started for one or two months. So far it’s hard to tell how that will affect our business [...]

We are happy with the progress as we are still building our 4G network and the coverage is only available in some major cities.

Analyst estimates of likely sales had varied widely. Most had predicted at least 15-17M sales a year in China as a whole, however, suggesting that 1M in a month on what is by far the country’s largest carrier may be somewhat lower than anticipated …  Read more