AAPL Company Overview Updated September 21, 2017

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March 2007 - September 2017


Founded by Steve Jobs and Steve Wozniak in 1976, Apple kicked off the IPO of its stock in December of 1980 on the NASDAQ market, with the stock symbol “AAPL”. Here is a brief summary from NASDAQ:

Apple (ticker symbol: AAPL) is one of the world’s leading consumer electronics and personal computer companies. The Cupertino, California-based company was established in 1977 as Apple Computer Inc. It dropped the “Computer” from its name in early 2007.

Apple has remained focused on developing its own hardware, software, operating systems and services to provide its customers with the best user experience possible. A significant fraction of the company’s efforts also go toward marketing and advertising as it believes such efforts are essential to the development and sale of its products.

Despite Apple’s market-leading position, the company still faces a number of risk factors, which include changing global economic conditions, fluctuating consumer demand, worldwide-competition and potential supply chain disruptions.

Read more about Apple’s financial details and history on NASDAQ’s and CNN’s websites.

AAPL Company Stories September 21

AAPL: 153.39

-2.68

Tim Cook says Apple is donating $1 million to earthquake recovery efforts in Mexico

Following the devastating 7.1 magnitude earthquake that struck Mexico City and surrounding areas on Tuesday, CEO Tim Cook has announced today that Apple will be contributing $1 million to recovery efforts in the country…

AAPL Company Stories September 20

AAPL: 156.07

-2.66

The long-running saga of the sale of Toshiba’s chip division appears to be finally drawing to a close. It’s today reported that Toshiba has now ended negotiations with two of the three competing bidders, leaving only the one led by Bain Capital …

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AAPL Company Stories September 19

AAPL: 158.73

0.06

Apple prides itself on its fanatical attention to detail, with many stories of the lengths to which Steve Jobs would go in the pursuit of perfecting even the smallest of UI elements. In one of them, Google’s then VP of engineering Vic Gundotra describes being called by Steve at home on a Sunday.

So Vic, we have an urgent issue, one that I need addressed right away. I’ve already assigned someone from my team to help you, and I hope you can fix this tomorrow. I’ve been looking at the Google logo on the iPhone and I’m not happy with the icon. The second O in Google doesn’t have the right yellow gradient. 

Tim Cook and Jony Ive have both said that this legacy means a great deal to them, and that they aim to maintain this obsession with detail. But one designer thinks Apple has missed quite a few details in iOS 11

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The best 4K & 5K displays for Mac

AAPL Company Stories September 13

AAPL: 159.65

-1.21

While it had been clear before the launch that Apple was struggling with iPhone X production, with everyone talking about extremely constrained supply, and some reports of a delayed launch, most were still surprised that the device wouldn’t begin shipping until November 3.

But investors seem unmoved by the news, AAPL’s stock price scarcely moving in pre-market trading, and analysts seem likewise unconcerned …

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AAPL Company Stories September 12

AAPL: 160.86

-0.64

Market intelligence company TrendForce is predicting that Apple will sell around 227.5M iPhones this year, which would be 5.6% up on last year. This would represent growth above the overall smartphone market, which it expects to increase its sales by 4.8%.

The company expects sales of the OLED model to be significant not just for Apple but for the smartphone sector as a whole …

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AAPL Company Stories September 11

AAPL: 161.50

2.87

Fortune has put together its “Change the World” list, which recognizes company’s that are making a positive impact, and Apple has come in at number three. Tim Cook also spoke with Fortune to explain more about how he thinks Apple is changing the world for the better and also shared that he believes Apple products aren’t just for the rich (a day before the ~$1000 iPhone X debut).

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