AAPL Company Overview Updated April 9, 2021

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16,394 'AAPL Company' stories

March 2007 - November 2021

AAPL company Apple Park

AAPL is a computer company that became the most successful smartphone company in the world.

AAPL defined by Apple

Here’s how Apple defines itself:

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Key AAPL history

From Apple I to iMac

Apple was founded in 1976 by Steve Jobs (Steve), Steve Wozniak (Woz), and (briefly) Ronald Wayne as a business partnership: Apple Computer Company. The following year it became Apple Computer, Inc. The company’s first product was the Apple I, a personal computer hand-built by Woz and sold in part-completed kit form. The Apple II and Apple III followed.

The modern Apple as we know it today began in 1983, with the launch of the first personal computer with a graphical user interface, the Lisa. Way too expensive to succeed, it was replaced by the Macintosh in 1984, launched with the single showing of a Ridley Scott commercial during the Super Bowl. The Macintosh transformed the world’s understanding of what a computer was, and would eventually lead to Microsoft adopting the GUI approach.

Steve Jobs and then Apple-CEO John Scully fell out in 1985, when Steve wanted to focus on the Macintosh while Scully wanted to put more attention on the Apple II, which was still selling well. That led to Steve being forced out of the company and going off to form NeXT.

Apple focused on selling Macintosh models at the highest possible margins, but would eventually fall foul of a mix of unsustainable pricing in the face of competition from Windows machines, and an overly complex product lineup. By 1996, the company was in trouble, and in 1997 Steve was brought back, along with the NeXT operating system, which would eventually form the basis of Mac OS X.

Steve simplified the Mac lineup and had industrial designer Jony Ive work on a whole new look for a consumer desktop Mac, the colorful iMac. The iMac, like the original Macintosh, again changed the world’s understanding of what a computer was, and who should want one.

From Apple Computer, Inc. to Apple, Inc.

In 2001, Apple launched the iPod. Although this wasn’t the first mp3 player, it was massively better than anything on the market at the time, and succeeded in turning a geeky piece of technology into a consumer electronics product with mass-market appeal.

The success of the iPod paved the way into other mobile devices. Apple was working on what would eventually become the iPad, when Steve realized that this was the basis of a smartphone. He diverted the team’s work into this, to launch the iPhone in 2007. The iPad launched later, in 2010.

The iPhone was yet another transformational product. While most other smartphones of the time were clunky devices with a keyboard and stylus, the iPhone was a sleek-looking device operated with a finger, and so simple that no user guide was needed. It was with the launch of the iPhone that Apple Computer, Inc. was renamed to Apple, Inc.

From Intel to Apple Silicon

While the iPhone, iPad, Apple Watch, and more are made with Apple-designed processors, the Mac lineup has historically relied on third-party companies for its CPUs. Over the years, Macs progressed from Motorola 680000 series chips through PowerPC to Intel.

In 2020, Apple began a two-year transition to the final stage in that journey, with Macs too finally getting Apple-designed chips. The first such is the M1 chip, used in the latest Mac mini, MacBook Air, and 13-inch MacBook Pro. Other Apple Silicon Macs will follow.

AAPL today

Apple is one of the largest companies in the world. It was the first publicly traded company to hit a trillion-dollar valuation in 2018, and the first to reach $2 trillion in 2020.

The company’s product lineup includes five different Mac families (MacBook Air, MacBook Pro, iMac, Mac Pro, and Mac mini); four iPad ranges (iPad mini, iPad, iPad Air, iPad Pro); four iPhone 12 models (12, 12 mini, 12 Pro, 12 Pro Max); three main Apple Watch models (SE, Series 3, Series 6); as well as other products, including Apple TV, AirPods, and HomePod mini.

In addition to hardware sales, Apple derives a growing proportion of its income from Services, including the App Store, iCloud, Apple Music, and Apple Pay.

AAPL Company Stories Yesterday

The breaking up of a bunch of old-school industrial conglomerates is leading some to question the very long-term prospects of the “new conglomerates” – tech giants like Apple, Amazon, Facebook, and Google.

But a piece in the WSJ argues that they have two advantages over companies like General Electric, which could see them last even longer …

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AAPL Company Stories November 26

Apple’s annual Black Friday shopping event has arrived, and unsurprisingly, the “deals” offer quite a bit to be desired. Apple isn’t offering cash discounts on any of its products, but rather rewarding customers with an Apple Store gift card with select purchases.

For most Apple products, you can save quite a bit more by looking elsewhere

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Apple has been fined €10M ($11.3M) in Italy for what competition authorities say is the misuse of customer data. Google has been fined the same amount for the same thing.

It follows a $225M fine in the same country earlier this week for price fixing between Apple and Amazon …

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AAPL Company Stories November 24

Apple today shared its highly-anticipated annual holiday ad for 2021. This year, the video was shot entirely using an iPhone 13 Pro. Entitled “Saving Simon,” the video comes in at 3-minutes long. Check it out below.

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Apple last week celebrated the opening of The Grove Apple Store in Los Angeles, an “entirely reimagined” version of the store that first opened in 2002. Alongside the cast of Apple TV+ hit Ted Lasso, Apple CEO Tim Cook was also in attendance and joined KTLA for a short interview.

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Earlier this year, noted Apple analyst Ming-Chi Kuo said that the Apple-designed chip journey would continue as the company worked on developing its own modem chip, and that we might see this as early as 2023. A new report today echoes this, but seems more confident about the 2023 date.

Apple currently uses Qualcomm for its modem chips, but has for many years been unhappy about this …

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AAPL Company Stories November 23

Russia this week required Apple and other US tech companies to open local offices by the end of 2021 if they want to continue operating in the country. The Russian government is threatening to restrict and even ban companies that do not have official representation there.

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Poll: Would you be interested in an Apple e-bike?

The Apple Car project has gotten renewed interest recently, but it’s being suggested today that an Apple e-bike could be even more interesting.

I’ll start by saying I’m not convinced this makes sense as a product category for Apple – but, after trying the most Apple-like of electric bicycles earlier this year, an Apple eBike is still something I’d personally love to see …

Apple executive Lisa Jackson is well known by the Apple community for two reasons: announcing the end of the EarPods and power brick of the iPhone boxes and for advocating for a better world, fighting climate change, and empowering the communities that need help the most.

Now, in a new interview, the executive says that “you can’t separate justice from environmental health and environmental protection anymore.”

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An Italian investigation into alleged Apple and Amazon price fixing in the sale of both Apple and Beats products has found the companies guilty. They have each been fined by the antitrust regulator.

The two companies have also been ordered to end their restrictive agreement on the sale of Beats products on Amazon …

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AAPL Company Stories November 22

Apple last week announced a new Self Service Repair program that will allow customers to access parts and documentation necessary to complete common iPhone 12 and iPhone 13 repairs at home. Apple is planning to roll out the program in the United States in early 2022, and ahead of that launch, additional details of the program have now emerged.

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Today has seen yet another AAPL record high. At the time of writing, the stock was sitting at $165.08, up well over 2%. This is the third time the stock has hit a new record high this month.

Walter Bloomberg has tweeted that the stock has also seen the highest percentage gain of any company listed in the Dow Jones index, though he didn’t specify a timescale …

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AAPL Company Stories November 19

A report from Bloomberg yesterday indicated that Apple is accelerating its plans to release a self-driving EV by 2025. Following that report, analysts at Morgan Stanley are out with a new investor note detailing how an Apple Car could impact Apple’s industry, as well as the car industry as a whole.

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If you’re returning a faulty Apple kit for a straightforward exchange, I just discovered a way to do it that I didn’t know existed: a doorstep replacement.

My Magic Keyboard with Touch ID yesterday developed two faults in quick succession. First the LED on the caps-lock key failed, then Touch ID stopped working …

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AAPL Company Stories November 18

Apple is officially planning to begin its “hybrid work pilot” on February 1, according to a new memo sent to employees by Tim Cook today and obtained by The Information. In the memo, Cook says that employees will first work from Apple offices one or two days each week.

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An agreement has finally been reached on the scope of planned European antitrust legislation. It was previously unclear whether or not Apple would be included in the companies targeted, but it has now been confirmed that the definition will be broad enough to include the iPhone maker.

There had been significant disagreements about the appropriate targets for the EU’s planned Digital Markets Act (DMA). Some wanted it to be laser-focused on social networks like Facebook and Twitter, while others wanted it to target the very largest tech companies …

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AAPL Company Stories November 17

Today has seen another Apple PR fail as the company has, once again, waited until forced to act – this time over Right to Repair pressure. The company has finally now accepted that consumers should be allowed to repair their own Apple kit, including the very latest and most complex devices.

Apple’s previous resistance has been widely seen as both greedy, and inconsistent with the company’s environmental stance. Many repairs are simply not worth doing at official Apple prices, making it more likely that consumers will simply dispose of broken devices and buy new ones.

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Wireless standards continue to evolve, and while the iPhone 13 supports Wi-Fi 6, Apple is expected to adopt the more advanced Wi-Fi 6e tech in the iPhone 14. However, a new Ming-Chi Kuo report says that the company may find key components in short supply.

We previously outlined the key benefit of Wi-Fi 6e over the plain Wi-Fi 6 version …

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AAPL Company Stories November 16

Apple London campus delay sees company lease space in City’s tallest skyscraper

A delay to the completion of the new Apple London campus inside the iconic Battersea Power Station has seen the company lease additional space inside the City’s tallest skyscraper at 22 Bishopsgate.

The company’s new campus was due to be completed at the end of last year, but this was delayed by the pandemic and other factors …

‘Apple must be stopped’ and Google is ‘crazy’ – Epic Games CEO

“Apple must be stopped,” said Epic Games CEO Tim Sweeney, at an app conference in South Korea. He also said that Google was “crazy” in the way it handled app purchases …

AAPL Company Stories November 15

Update: Apple has addressed this and said it is standard practice, and that it regularly communicates with developers about it.

Major developers have accused Apple of secretly buying ads for their apps. While that might sound like an odd complaint, they say that the company’s motive is greed, and the effect is to cost them money.

Apple is said to be costing them millions of dollars …

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AAPL Company Stories November 13

Apple has agreed to pay out $30 million to settle a lawsuit from employees who say they were forced to face security bag checks off the clock. This comes after over 8 years of back and forth in the case, which was first filed by employees against Apple in 2013. Apple discontinued the controversial bag check policy in 2015.

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AAPL Company Stories November 11

In honor of Veterans Day, Apple is highlighting apps, stories, audiobooks, health and fitness activities, content in the Apple TV app, and more. The company is also reminding Veterans and active Military that they get discounts on Apple products.

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One of the most important campaigns for the iPhone is “Shot on iPhone.” It started in 2014, and in a new interview with Adweek, Apple VP Tor Myhren explained how the company created it. 

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