AAPL Company Overview Updated April 9, 2021

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16,040 'AAPL Company' stories

March 2007 - April 2021

AAPL company Apple Park

AAPL is a computer company that became the most successful smartphone company in the world.

AAPL defined by Apple

Here’s how Apple defines itself:

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Key AAPL history

From Apple I to iMac

Apple was founded in 1976 by Steve Jobs (Steve), Steve Wozniak (Woz), and (briefly) Ronald Wayne as a business partnership: Apple Computer Company. The following year it became Apple Computer, Inc. The company’s first product was the Apple I, a personal computer hand-built by Woz and sold in part-completed kit form. The Apple II and Apple III followed.

The modern Apple as we know it today began in 1983, with the launch of the first personal computer with a graphical user interface, the Lisa. Way too expensive to succeed, it was replaced by the Macintosh in 1984, launched with the single showing of a Ridley Scott commercial during the Super Bowl. The Macintosh transformed the world’s understanding of what a computer was, and would eventually lead to Microsoft adopting the GUI approach.

Steve Jobs and then Apple-CEO John Scully fell out in 1985, when Steve wanted to focus on the Macintosh while Scully wanted to put more attention on the Apple II, which was still selling well. That led to Steve being forced out of the company and going off to form NeXT.

Apple focused on selling Macintosh models at the highest possible margins, but would eventually fall foul of a mix of unsustainable pricing in the face of competition from Windows machines, and an overly complex product lineup. By 1996, the company was in trouble, and in 1997 Steve was brought back, along with the NeXT operating system, which would eventually form the basis of Mac OS X.

Steve simplified the Mac lineup and had industrial designer Jony Ive work on a whole new look for a consumer desktop Mac, the colorful iMac. The iMac, like the original Macintosh, again changed the world’s understanding of what a computer was, and who should want one.

From Apple Computer, Inc. to Apple, Inc.

In 2001, Apple launched the iPod. Although this wasn’t the first mp3 player, it was massively better than anything on the market at the time, and succeeded in turning a geeky piece of technology into a consumer electronics product with mass-market appeal.

The success of the iPod paved the way into other mobile devices. Apple was working on what would eventually become the iPad, when Steve realized that this was the basis of a smartphone. He diverted the team’s work into this, to launch the iPhone in 2007. The iPad launched later, in 2010.

The iPhone was yet another transformational product. While most other smartphones of the time were clunky devices with a keyboard and stylus, the iPhone was a sleek-looking device operated with a finger, and so simple that no user guide was needed. It was with the launch of the iPhone that Apple Computer, Inc. was renamed to Apple, Inc.

From Intel to Apple Silicon

While the iPhone, iPad, Apple Watch, and more are made with Apple-designed processors, the Mac lineup has historically relied on third-party companies for its CPUs. Over the years, Macs progressed from Motorola 680000 series chips through PowerPC to Intel.

In 2020, Apple began a two-year transition to the final stage in that journey, with Macs too finally getting Apple-designed chips. The first such is the M1 chip, used in the latest Mac mini, MacBook Air, and 13-inch MacBook Pro. Other Apple Silicon Macs will follow.

AAPL today

Apple is one of the largest companies in the world. It was the first publicly traded company to hit a trillion-dollar valuation in 2018, and the first to reach $2 trillion in 2020.

The company’s product lineup includes five different Mac families (MacBook Air, MacBook Pro, iMac, Mac Pro, and Mac mini); four iPad ranges (iPad mini, iPad, iPad Air, iPad Pro); four iPhone 12 models (12, 12 mini, 12 Pro, 12 Pro Max); three main Apple Watch models (SE, Series 3, Series 6); as well as other products, including Apple TV, AirPods, and HomePod mini.

In addition to hardware sales, Apple derives a growing proportion of its income from Services, including the App Store, iCloud, Apple Music, and Apple Pay.

AAPL Company Stories Today

Apple has officially confirmed its long-anticipated spring 2021 event. This year, Apple is holding a virtual event on April 20, and it’s teasing it with the tagline “Spring Loaded.” The event could include a new iPad Pro, AirTags, and more.

Read on as we round up everything that Apple could announce during its April 20 special event.

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AAPL Company Stories Yesterday

We will see different countries around the world battle for Apple’s business throughout the 2020s, suggests a respected analyst, as the Cupertino company continues its efforts to reduce its manufacturing dependence on China.

The report notes that we currently see four variations of the familiar “Designed by Apple in California, Assembled in China” label…

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AAPL Company Stories April 15

Last summer, Apple lost a lawsuit over LTE patents filed by Optis Wireless, resulting in damages of $506 million. At the time, Apple said it would appeal the decision and today, a federal judge threw out those damages and ruled that Apple should be able to argue whether the royalty demands were fair.

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AAPL Company Stories April 14

Over the last several years, Apple has ramped up its focus on product trade-ins, providing users instant credit toward new products when they trade in their old devices. Some of these trade-ins are handled by Apple itself, but the company largely relies on third-party partners.

A new report from The Verge highlights a growing number of complaints centered around Phobio, an Atlanta-based trade-in partner that Apple works with closely.

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AAPL Company Stories April 12

After committing to an investigation into the global chip shortage, the Biden administration has called the problem a “national security issue.” Later today it is looking to hear feedback directly from affected companies at a White House Summit as it works on short and long-term solutions.

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Siri backend creator Nuance acquired by Microsoft in $19.7 billion deal

Microsoft has announced today that it is acquiring Nuance Communications, the company that originally built Siri’s backend. With the $19.7 billion deal, Microsoft is looking to advance its AI and cloud capabilities in the healthcare industry – what Microsoft CEO Satya Nadella calls “the most urgent application.”

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