AAPL Company Overview Updated February 22, 2017

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March 2007 - February 2017


Founded by Steve Jobs and Steve Wozniak in 1976, Apple kicked off the IPO of its stock in December of 1980 on the NASDAQ market, with the stock symbol “AAPL”. Here is a brief summary from NASDAQ:

Apple (ticker symbol: AAPL) is one of the world’s leading consumer electronics and personal computer companies. The Cupertino, California-based company was established in 1977 as Apple Computer Inc. It dropped the “Computer” from its name in early 2007.

Apple has remained focused on developing its own hardware, software, operating systems and services to provide its customers with the best user experience possible. A significant fraction of the company’s efforts also go toward marketing and advertising as it believes such efforts are essential to the development and sale of its products.

Despite Apple’s market-leading position, the company still faces a number of risk factors, which include changing global economic conditions, fluctuating consumer demand, worldwide-competition and potential supply chain disruptions.

Read more about Apple’s financial details and history on NASDAQ’s and CNN’s websites.

AAPL Company Stories February 22

AAPL: 137.11

0.41
Stock Chart

Apple has today announced the official name of its spaceship campus: Apple Park. The new headquarters complex had previously been referred to as Apple Campus 2. The 1,000-seat auditorium will be named the Steve Jobs Theater.

The company also revealed the timeline for employees to move into the campus, as well as sharing a few high-resolution images (below) …

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AAPL Company Stories February 21

AAPL: 136.70

0.98
Stock Chart

The European Courts of Justice has now published Apple’s appeal against a European Commission ruling that it must pay Ireland €13B ($13.7B) in underpaid tax. Apple accuses the EC of ‘fundamental errors’ in its interpretation of the facts and lays out no fewer than 14 different objections.

Apple’s appeal document is best described as an aggressive defence …

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AAPL Company Stories February 19

AAPL: 135.72

0.38
Stock Chart

According to a recent report from Adweek, Apple is in the process of streamlining its global marketing efforts. The report explains that Apple has restructured its relationship with ad agency TBWA\Media Arts Lab to put a stronger emphasis on digital and regional campaigns rather than “big brand campaigns” for the global market.

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9to5toys 

According to a report from Israeli financial website Calcalist, Apple has acquired facial recognition company RealFace. News of this acquisition comes as rumors regarding face recognition for iOS have increased ahead of the upcoming release of the iPhone 8 later this year.

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AAPL Company Stories February 16

AAPL: 135.35

-0.17
Stock Chart

Fortune has announced its annual list of the world’s most admired companies, and for the 10th year in a row Apple has taken first place.

Arch-rival Samsung dropped out of the top 50 this year, Fortune explaining that its exploding batteries caused too much damage to both its sales and reputation.

The method used to calculate rankings is nothing if not thorough …

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AAPL Company Stories February 15

AAPL: 135.51

0.49
Stock Chart
An image from Apple's diversity microsite
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Apple is again resisting a shareholder proposal to boost diversity at board and senior management level, reports The Verge.

A small group of Apple investors [led by Tony Maldonado are]  leading an effort to mandate that Apple accelerate its work toward becoming a more diverse company. For the second year in a row, he’s submitted a shareholder proposal asking that Apple “adopt an accelerated recruitment policy … to increase the diversity of senior management and its board of directors.”

This year, Maldonado has backing from Zevin Asset Management, an investment firm specializing in socially responsible investing, but that isn’t cutting any ice with Apple …

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