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Siri does more than ever. Even before you ask.

Siri is Apple’s personal assistant technology that debuted in 2011 with the iPhone 4S. Apple purchased Siri in 2010. At the time, it was a dedicated app on the iPhone. When it became built into the iPhone, it could do basic things like play music and make phone calls.

Now, it can do things like integrate with third-party messaging apps. payments, ride-sharing service, calling app, set timers, get directions, add reminders, start TV shows on the Apple TV, make language translations, search for photos, open documents, interact with your smart home though HomeKit, and a lot more.

In iOS 12, it became integrated into more third-party apps through Shortcuts. Companies can build their own interactions for the service to work with.

Compatible Devices

iPhone

iPad

Siri Remote for Apple TV

AirPods

HomePod

Apple Watch

Car Play

We need to talk about Siri AI for Apple Watch

Siri AI on Apple Watch arrived two cycles late for watchOS 27 beta this summer. I had high hopes for how new Siri could transform Apple Watch into an AI wearable.

What actually happened in July and August is that Siri has been remarkably unusable in watchOS 27 beta. Like “hold off on updating” bad.

This week, I half-expected Apple to remove “Siri AI” from watchOS 27 beta 8 and revert to the previous version of Siri. Instead, I think Siri AI on Apple Watch actually got good?

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macOS Golden Gate adds a new app to your Mac; here’s what it can do

9to5Mac is brought to you by Memoket: The Memoket Gem is an 11g AI wearable that slots beside your Apple Watch in a co-wear band. Press once to capture a conversation, and Gem connects it to what you discussed weeks ago — surfacing the earlier thread with a source link. From $179, shipping August 2026.


As we enter the final weeks of beta testing, Apple will likely release macOS 27 Golden Gate to the public next month. One of the biggest changes with this year’s update is the addition of an all-new Siri app for Mac users.

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AI-generated text should be detectable, but Apple needs to avoid Anthropic’s huge error

AI-generated text should be detectable but Apple needs to avoid Anthropic's huge error | Siri AI offering to review human-written text

As someone who writes for a living, you would correctly guess that I’m wholeheartedly in favour of allowing AI-generated text to be detectable and marked as such. There’s just a ridiculous amount of AI slop out there, and an “AI content” label means I don’t need to waste my time reading any of it.

However, Anthropic has just announced that it’s complying with an EU initiative to have Claude watermark AI-generated text, but doing so in a particularly perverse manner …

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The new iOS 27 beta further expands Siri voice customization options

iOS 27 beta 5 has further expanded the new Siri voice customization options. In earlier betas, the new Pace and Expressivity sliders were only available for the two newly-introduced Siri voices that have an American accent.

But now, the customization is available for any American voice, and all of the existing British accent voices as well …

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Apple reveals how Siri AI features work in China – raising privacy questions

Apple reveals how Siri AI features work in China – likely without privacy protections | Siri AI animation shown

Apple has revealed how the new Siri AI features will work for users in China. The new AI features will be powered by Alibaba’s Qwen models.

While the iPhone maker is partnering with Google for access to its Gemini models in most countries, the Chinese government requires Apple to instead partner with a local AI company …

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Heavy Siri AI usage could cost more than we expected, given Cook’s comment

Heavy Siri AI usage could cost more than we expected, given Cook's comment | Colorful abstract image reminiscent of the Siri animation

What seems like a deliberately vague comment by outgoing Apple CEO Tim Cook during the earnings call suggests that heavy Siri AI usage could be more expensive than we’ve so far expected.

While it had always seemed clear that we wouldn’t be able to make unlimited use of Siri AI without paying for it in some way, Cook’s remarks do appear to point to some bad news …

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Siri AI may require a paid subscription for heavy users

Siri AI

On Tim Cook’s final earnings call before formally resigning as Apple’s CEO, artificial intelligence was a hot topic of conversation. The investor community is interested in Siri AI’s potential to boost iPhone upgrades, and at the same time concerned about what it means for Apple’s rising capital expenditure costs.

Cook suggested that the financial outlook for Siri AI is still unclear, but did mention in passing that heavy users of Siri AI will be faced with an iCloud+ subscription paywall.

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Claude chats exposed in Google searches – another endorsement of Apple’s privacy approach

Claude chats exposed in Google searches – another endorsement of Apple's privacy approach | Image shows a Claude session with the slogan 'What are you thinking?'

We’ve long cautioned against disclosing sensitive personal data in AI chatbot sessions, given that most companies use these as training data, but there’s now an even bigger reason.

Things got way worse over the weekend when Redditors discovered that you could access some Claude AI chats through a simple Google search …

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Apple reaches agreement with Chinese government on Apple Intelligence rollout

Heavy Siri AI usage could cost more than we expected, given Cook's comment | Colorful abstract image reminiscent of the Siri animation

The new Siri and other Apple Intelligence features are currently only supported in the iOS 27 beta in English in a small number of countries, but Apple has promised that they will “quickly expand” to additional countries and languages.

China posed a particular challenge for the company as the law there only permits partnering with a Chinese AI company. A report today says that Apple has now reached agreement on this, and will be using two different models …

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Our choice of AI assistant really matters, says Tony Fadell – and raises big questions

“Father of the iPodTony Fadell has written a lengthy column in which he argues that our choice of AI assistant really matters, but also raises some huge questions that need to be addressed.

He says the reason the iPhone has stood the test of time is because Apple understood the behavioral shifts it would create, not just the technology shift, and the same will be true of AI assistants …

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