Siri Stories Today

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Apple is looking to hire a “Siri Event Maven” that will serve as Siri’s own personal assistant on events and pop culture happenings trending among humans.

The role will be to make sure that Siri is up to date on all the non-traditional holidays, trending cultural happenings, and events that people might ask about. Apple says the Siri Event Maven will work with the engineers and designers working on Siri “to provide strategic awareness of cultural happenings in the collective zeitgeist.”

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Siri Stories June 8

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Siri has come under fresh attack today, with former members of Apple’s intelligent assistant team stating that it still lags behind its rivals despite the announcement of HomePod and improvements introduced in iOS 11.

Independent tests of the main IA systems also tend to bear this out, especially when it comes to personalization. Both Google Home and Amazon Echo have a better understanding than Siri of who we are and what we are likely to want.

The thing is, this isn’t coincidence – and doesn’t come without a cost …

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Siri is still lagging behind rival intelligent assistants, say former Apple employees who worked on the project, despite the latest enhancements announced at WWDC. Software developers attending the conference have also reportedly expressed disappointment at the limited nature of the access by third-parties.

Apple announced a number of enhancements to Siri’s intelligence in iOS 11, including translation between languages, the ability to learn about your interests and greater contextual understanding of queries. The company also followed Amazon and Google’s lead in launching a voice-activated speaker, HomePod. But neither is enough to rival the features available from competitors, say former team members …

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9to5toys 

Siri Stories June 5

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I wrote a feature request back in 2015 calling on Apple to give Siri access to third-party apps. Six months later, Apple gave me part of what I’d asked for in the form of limited Siri support for six app categories.

For iOS 10.0, the Siri API will only work with six kinds of application: ride booking (think Uber), messaging, Photo Search (find photos and videos in a particular app), payments (‘Send $100 to John with SquareCash’), VoIP Calling (e.g: Skype) and Workouts (for starting health and fitness activities).

We’re now hearing that Apple plans to announce that it is expanding Siri support to more app categories, and there’s one of these that’s right at the top of my wish-list …

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Siri Stories June 2

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A new report from Reuters today offers some information on planned Siri updates for iOS 11, part of an expansion expected to come alongside a much anticipated standalone Siri device during Apple’s Worldwide Developers Conference (WWDC) next week. The move, according to the report, will see Apple expand the categories for third-party apps that can integrate with Siri in order to help it compete with Amazon’s Alexa. expand full story

Siri Stories May 26

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Ahead of next-generation iPhones expected to include augmented reality features and updates for Siri, Bloomberg is out with a new report today detailing Apple’s work on a dedicated processor that it says will be devoted entirely to artificial intelligence tech.

Dubbed “Apple Neural Engine” internally, the report says the chip will allow for much improved facial and speech recognition applications as well as improved battery life:

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