Apple TV Overview Updated October 22, 2019

Apple TV

The future of television

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September 2010 - October 2019


First shown in late 2006 and released in early 2007, the Apple TV device has gone through a more substantial transformation than any other Apple product in the past decade. The original model was a stripped-down Macintosh computer with a 40 GB hard drive for playing videos, music, and photos on an HDTV. Apple unveiled a completely redesigned plastic model in 2010, dropping the hard drive in favor of 8 GB flash storage, and in late 2015 the device was updated again with its own tvOS operating system, a slightly thicker design, and an all-new Siri Remote.

The streaming box serves a variety of purposes now, thanks to its tvOS operating system, which has its own App Store. The 4K model and 4th-gen device come with the Siri Remote. Included is a dedicated Siri button that, when paired with universal search on the devices, allows users to easily look up content from a variety of sources with a single search.

Using AirPlay with your iOS device or Mac, you can stream videos, photos, and music directly from your iPhone, iPad, iPod touch, or Mac to your HDTV, as well as mirroring their screens. Under some circumstances, Macs can use a TV equipped with the box as a second display.

With the release of the 4K model priced at $179 and $199 for 32 GB and 64 GB, respectively, Apple has dropped the 64 GB version of the 4th-gen model as it continues to offer the 32 GB model for $149.

New Apple services for TV

At its March 2019 services event, Apple announced multiple things that will appeal to owners of the streaming box. The first is Apple Arcade. The service will allow iOS, Mac, and tvOS users to pay a flat monthly fee and access a bundle of otherwise paid apps through the App Store.

Apple is said to be working with a handful of publishers and developers for the service. With a single subscription, Apple Arcade will give you access to over 100 new and exclusive games. Arcade will be a new area on the App Store, with a new tab along the bottom. The service syncs between all of your devices, and offline playing. There are no ads or in-app purchases with the service. The service will allow access to all members in a Family Sharing account.

The second announcement was Apple TV+. Apple has finally lifted the curtain on its original content television show plans and showed the first snippets today of its own-produced TV shows. The company previewed what it has in a store in a fast-cut montage trailer.

Apple TV+ release date

At its fall event, Apple announced that the service will be released on November 1. New shows will be added monthly.

Apple TV + pricing

At its September iPhone event today, Apple officially announced launch details for its premium TV service. It will launch at just $4.99 per month for a family subscription. Starting on September 10, 2019, customers who purchase any iPhone, iPad, Apple TV, iPod touch, or Mac can enjoy one year of the service for free.

The original shows will be available in the revamped TV app on iPhone, iPad, and its TV set-top box. Apple launched a TV app on the Mac with macOS Catalina. The new TV app/service will also be available for Roku, Fire TV, and various smart TVs as well.

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Apple TV Stories Today

As the streaming wars continue to heat up, Disney CEO Bob Iger isn’t worried about the pricing of Disney+ competitors. While Disney+ is $7 per month, Apple TV+ undercuts that at $5 per month. Iger, however, thinks Disney+ will easily be able to differentiate itself.

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Apple TV Stories October 21

WIRED released a lengthy report today covering Apple’s ambitions for its Apple TV+ streaming service, which launches on November 1st. The profile includes imagery of sets from one of Apple’s premier shows, ‘For All Mankind’, and an interview with Apple TV+ exec Zack van Amburg, who leads Apple’s video programming division alongside Jamie Erlicht. Amburg and Erlicht were hired away from Sony in June 2017.

In the interview, Amburg says that Apple is “defining our programming by quality”, rather than looking for content to fill demographics like ‘males aged 18 to 34’. Like its array of products, Apple is being selective and targeting quality over quantity.

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The TV app is a critical part of the Apple TV experience. In fact, it even has its own physical button on the Siri Remote (by default). Apple uses the TV app as the vehicle to unify content from installed third-party video apps, Apple TV Channels, iTunes purchases, and (soon) Apple TV+ TV shows and movies.

However, we have received a handful of reports of people who are currently unable to use the TV app. The TV app simply crashes as the user browses around, usually on the first swipe down in the Watch Now tab. This issue seems to be linked to the latest tvOS 13 update, which introduced a partial TV app redesign.

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Apple TV Stories October 17

As it turns out, the Apple TV 4K includes a hidden Lightning port. This discovery was first made on Twitter by Kevin Bradley, better known as nitoTV on Twitter. This could lead to access to the Apple TV 4K’s firmware.

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Apple TV+ streaming service coming November 1, here are the latest trailers

Apple TV+ will be arriving soon and we’re keeping up with the latest trailers showing off the upcoming original content. Follow along below for a look at all of the Apple TV+ trailers plus what’s new.

Where to watch the Apple TV app: iPhone, iPad, Mac, Roku, smart TVs, and more

The Apple TV app is Apple’s attempt to unify content from multiple channels and providers into a single experience with an Up Next queue of shows in progress, recommendations about what to watch next, and access to your purchases from the iTunes video and movie library.

The Apple TV app is the home for Apple TV Channels like HBO, Showtime, and Starz, in addition to Apple TV+ (Apple TV Plus). Apple’s streaming service is only available through the TV app. But you don’t necessarily need an Apple device to enjoy it. The TV app is going to be available in lots of places…

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