Apple TV Overview Updated September 28, 2020

Apple TV

The future of television

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1,308 'Apple TV' stories

September 2010 - September 2020

First shown in late 2006 and released in early 2007, the Apple TV device has gone through a more substantial transformation than any other Apple product in the past decade. The original model was a stripped-down Macintosh computer with a 40 GB hard drive for playing videos, music, and photos on an HDTV. Apple unveiled a completely redesigned plastic model in 2010, dropping the hard drive in favor of 8 GB flash storage, and in late 2015 the device was updated again with its own tvOS operating system, a slightly thicker design, and an all-new Siri Remote.

The streaming box serves a variety of purposes now, thanks to its tvOS operating system, which has its own App Store. The 4K model and 4th-gen device come with the Siri Remote. Included is a dedicated Siri button that, when paired with universal search on the devices, allows users to easily look up content from a variety of sources with a single search.

Using AirPlay with your iOS device or Mac, you can stream videos, photos, and music directly from your iPhone, iPad, iPod touch, or Mac to your HDTV, as well as mirroring their screens. Under some circumstances, Macs can use a TV equipped with the box as a second display.

With the release of the 4K model priced at $179 and $199 for 32 GB and 64 GB, respectively, Apple has dropped the 64 GB version of the 4th-gen model as it continues to offer the 32 GB model for $149.

New Apple services for TV

At its March 2019 services event, Apple announced multiple things that will appeal to owners of the streaming box. The first is Apple Arcade. The service will allow iOS, Mac, and tvOS users to pay a flat monthly fee and access a bundle of otherwise paid apps through the App Store.

Apple is said to be working with a handful of publishers and developers for the service. With a single subscription, Apple Arcade will give you access to over 100 new and exclusive games. Arcade will be a new area on the App Store, with a new tab along the bottom. The service syncs between all of your devices, and offline playing. There are no ads or in-app purchases with the service. The service will allow access to all members in a Family Sharing account.

The second announcement was Apple TV+. Apple has finally lifted the curtain on its original content television show plans and showed the first snippets today of its own-produced TV shows. The company previewed what it has in a store in a fast-cut montage trailer.

Apple TV+ release date

Apple TV+ launched on November 1, 2019. It features Apple original TV shows and movies. Here’s what’s on Apple TV+.

Apple TV + pricing

At its September iPhone event today, Apple officially announced launch details for its premium TV service. It will launch at just $4.99 per month for a family subscription. Starting on September 10, 2019, customers who purchase any iPhone, iPad, Apple TV, iPod touch, or Mac can enjoy one year of the service for free.

The original shows will be available in the revamped TV app on iPhone, iPad, and its TV set-top box. Apple launched a TV app on the Mac with macOS Catalina. The new TV app/service will also be available for Roku, Fire TV, and various smart TVs as well.

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Apple TV Stories Yesterday

Billie Eilish documentary coming to Apple TV+ and theaters in early 2021

Star musician Billie Eilish went mainstream with the album “WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?” and the single “Bad Guy” in 2019. Eilish now has a documentary slated for 2021 and it’s an Apple Original Film that will debut on Apple TV+ alongside a theatrical release.

Apple TV Stories September 25

Apple keeps pushing Apple TV+, which is about to complete its first year since its launch in November 2019. The company signed a $70 million deal earlier this year to premiere the “Greyhound” film starring Tom Hanks, and now Apple TV+ has acquired the movie rights to “Cherry” with Tom Holland and Ciara Bravo for $40 million.

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Apple TV+ Guide: Here are all the Apple TV shows and movies available now

Apple TV+ offers exclusive Apple original TV shows and movies in 4K HDR quality. You can watch across all of your screens and pick up where you left off on any device. Apple TV+ costs $4.99 per month. Here’s every Apple original television show and movie available now on Apple TV+, as well as the latest trailers …

Apple TV Stories September 21

Apple TV+ was thrilled to become the first streaming service to get awards recognition within its first year of operations, and now it can add an Emmy to the list. Out of The Morning Show’s eight Emmy nominations, it picked up a win for Billy Crudup as Outstanding Supporting Actor in a Drama Series.

Apple ran aggressive Hollywood campaigns to try and garner industry accreditation. So far, The Morning Show has made its mark with Golden Globe nominations, Critics Choice win, a SAG award win for star Jennifer Aniston, and more. In July, Apple TV+ also won Daytime Emmys for its kids programming.

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Apple TV Stories September 7

LG releases Apple TV app for 2018 OLED smart TVs, AirPlay and HomeKit support coming later this year

Owners of LG 2018 OLED and UHD smart TVs can now use the Apple TV app, as announced by the company today. The app previously launched on 2019 and 2020 models from LG and Samsung, and Apple has promised it is coming soon to smart TVs from Sony and Vizio.

In addition to expanding the amount of content on the service, Apple has shown an interest in bundling Apple TV+ with other properties. In August, the company launched a heavily-discounted Showtime + CBS combo subscription for Apple TV+ members. It is also reportedly preparing a mega Apple content services bundle, set to launch alongside the iPhone 12.

Today, The Telegraph reported on a new hire that seems to be related to these initiatives. Apple has hired Tim Connolly to join Apple’s video division. In his former roles at Hulu and Quibi, Connolly was tasked with striking major distribution deals.

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