Apple TV Overview Updated March 23, 2019

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September 2010 - March 2019


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First shown in late 2006 and released in early 2007, the Apple TV has gone through a more substantial transformation than any other Apple product in the past decade. The original model was a stripped-down Macintosh computer with a 40GB hard drive for playing videos, music, and photos on an HDTV. Apple unveiled a completely redesigned plastic model in 2010, dropping the hard drive in favor of 8GB flash storage, and in late 2015 the device was updated again with its own tvOS operating system, a slightly thicker design, and an all-new Siri Remote.

The Apple TV serves a variety of purposes now, thanks to its tvOS operating system, which has its own App Store. The Apple TV 4K and 4th-gen Apple TV come with the Siri Remote. Included is a dedicated Siri button that, when paired with universal search on the Apple TV, allows users to easily look up content from a variety of sources with a single search.

Using AirPlay with your iOS device or Mac, you can stream videos, photos, and music directly from your iPhone, iPad, iPod touch or Mac to your HDT, as well as mirroring their screens. Under some circumstances, Macs can use a TV equipped with an Apple TV as a second display.

With the release of the Apple TV 4K priced at $179 and $199 for 32GB and 64GB respectively, Apple has dropped the 64GB version of the 4th-gen Apple TV as it continues to offer the 32GB model for $149.

Current Lineup:

Apple TV Stories Today

Apple has already had quite a busy month, but it’s not over yet. Apple is holding an event on Monday, March 25th at Steve Jobs Theater with the tagline “It’s show time.” The event will focus on Apple’s upcoming services, including Apple News Magazines, original content and streaming video, App Store gaming, and much more.

9to5Mac will be in attendance with instant coverage of all the announcements out of Apple Park. Before the event kicks off, here’s our comprehensive preview of everything we expect to see from Apple’s March 25th event.

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Apple TV Stories March 22

Ahead of Apple’s streaming video launch on Monday, CNBC is out with a report on a few last-minute details of the service. According to the report, Apple’s upgraded TV app will not support subscribing to Hulu. Furthermore, CNBC reiterates that some of Apple’s content will be available for free to Apple device users, and adds that Apple is still withholding details from partners.

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Sylvania HomeKit Light Strip

We’ve heard a lot about the TV shows and movies Apple has ordered for its streaming video service — five of which have reportedly finished production — but only this week are we getting our first look at the production side of things. New images show stars Jennifer Aniston and Steve Carell on the set of their Apple series, which is tentatively titled “The Morning Show” and likely to be a high-profile show on the platform.

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Apple TV Stories March 21

Apple is expected to introduce its streaming video service in just a few days, but the market is already incredibly crowded with other streaming services. Adding to that today is Comcast, which is launching its new Xfinity Flex Internet streaming TV service.

In other streaming news today, Motion Picture Association of America published its annual report on the state of the entertainment market. The report shows that streaming video subscribers increased by 27 percent in 2018 as more people become cordcutters without losing access to content.

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We expect Apple to announce a new video service in two parts on Monday. Half will contain original TV shows with major Hollywood stars produced with Apple’s money that will likely debut this fall. The other half of the video service will rely on selling subscriptions for competing video services like HBO through the TV app. Days before Apple’s big ‘It’s Showtime’ announcements, Recode has new behind-the-curtain details of what to expect.

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Apple TV Stories March 20

Apple adds ‘Downton Abbey’ and ‘It’ stars to cast of ‘Defending Jacob’ limited drama series

Back in September, Apple ordered a limited series called ‘Defending Jacob’ starring Captain America actor Chris Evans. Now, the company has expanded the cast of the series with a pair of notable names.

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