Apple Retail Overview Updated June 20, 2018

Apple Retail

Apple operates over 500 retail stores across the globe. Headed by former Burberry CEO Angela Ahrendts, the company's retail presence has grown with community initiatives like "Today At Apple."

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703 'Apple Retail' stories

September 2010 - June 2018

Steve Jobs announced Apple’s efforts to create a unified retail experience in 2001, opening the company’s first stores in McLean, VA and Glendale, CA. Apple stores quickly grew in number, now numbering over 500. In recent years, Apple has focused on increasing their retail presence internationally, opening many stores in China and Europe. The company’s 500th store to open was also their first in the country of South Korea.

In 2013, Apple announced that former fashion CEO Angela Ahrendts would be heading the company’s retail efforts. Apple stores were previously under the leadership of former Target merchandiser Ron Johnson, and shortly by John Browett, a tumultuous time marked by internal controversy.

Under the leadership of Angela Ahrendts and increased design direction from Jony Ive, Apple has been rolling out a new retail design since 2015. As part of the new direction, the company has dropped the word “store” from its vocabulary and refers to flagship locations as “town squares.” Much of the next-generation Apple retail experience is structured around “Today At Apple”, a program of community events designed to help Apple customers learn about and get the most out of their devices.

Apple Retail Stories Yesterday

Today at Apple wins Brand Experience and Activation Grand Prix at Cannes Lions

At an awards show hosted today at 2018’s Cannes Lions International Festival of Creativity, Apple retail’s educational and community-driven sessions took home the Brand Experience & Activation Grand Prix.

Speaking today in an interview at the annual Cannes Lions Festival in France, Apple’s SVP of retail Angela Ahrendts shared her vision for the future of Apple retail and gave an update on Today at Apple programs.

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Apple Retail Stories June 18

Apple has shared details on this year’s camp program for kids ages 8-12 along with opening registration for the free sessions that start next month. Like last year, there are three tracks to choose from that are made up of three, 90 minute sessions. expand full story

Apple Retail Stories June 15

Some of my favorite WWDC presentations over the past few years have been those that focused on thoughtful UI design and prototyping, so when I heard that the same topics would be the focus of new Today at Apple sessions, I was curious to try one out myself.

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Apple Retail Stories June 13

Apple has long had a presence in Israel through acquired companies and official office space, but the company has yet to open an Apple Store in the country.

Israeli financial newspaper Globes reports that could soon change, however, as Apple is said to be in preliminary talks with a local mall to open the first Apple Store in Israel.

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Apple Retail Stories June 12

Apple announces June 29th grand opening of Cotai Central retail store

After raising aquatic-themed banners over the weekend in Macau, Apple has officially announced the grand opening date and time of its newest retail store, Apple Cotai Central.

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