Apple Retail Overview Updated July 14, 2019

Apple Retail

Apple operates 507 retail locations across the globe. At the heart of each store is Today at Apple, a series of educational programs designed to inspire and motivate customers to take their passions further.

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967 'Apple Retail' stories

September 2010 - July 2019


Steve Jobs announced Apple’s efforts to create a unified retail experience in 2001, opening the company’s first stores in McLean, VA and Glendale, CA. Apple Stores quickly grew in number, climbing to over 500 in 2018. In recent years, Apple has focused on expanding its retail presence internationally and upgrading existing stores around the Today at Apple experience.

In 2013, Apple announced that former Burberry CEO Angela Ahrendts would be leading the company’s retail efforts. Apple stores were previously under the leadership of former Target merchandiser Ron Johnson, and shortly by John Browett, a tumultuous time marked by internal controversy.

Under the leadership of Angela Ahrendts and increased design direction from Jony Ive, Apple began rolling out a new retail design experience in 2015. As part of the new direction, the company refers to modern stores as community gathering places. Much of the next-generation Apple retail experience is structured around Today At Apple, a program of creative community events designed to help Apple customers learn about and get the most out of their devices.

In February 2019, Apple announced the departure of Angela Ahrendts and the appointment of longtime leader Deirdre O’Brien as Apple’s SVP of Retail + People.

Apple Retail Stories July 13

Photo courtesy of Jayden Lim

Waiting in line for Apple Store grand openings has been a fun tradition for enthusiastic fans since the very first countdown in 2001. There’s still something special about being one of the first in the line, but the most recent store openings have been largely defined by their unique opening day Today at Apple performances and events. At the grand opening of Apple Jewel Changi Airport today in Singapore, early customers celebrated the day with the first public Photo Walk exclusive to the new location.

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Apple Retail Stories July 12

Plans to construct Canada’s most impressive Apple Store have cleared a major roadblock that previously put the entire project in jeopardy. Following a round of revisions, the City of Vancouver’s Development Permit Board unanimously approved a major redevelopment at the Pacific Centre shopping mall, according to Business in Vancouver.

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Apple Retail Stories July 11

Apple’s second store in Singapore opens on July 13th at the monumental Jewel Changi Airport. The new location marks an important expansion of Apple’s retail services for travelers and tourists passing through the region or visiting Singapore. Apple has previewed the store ahead of its opening and offered more details about what customers can expect.

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Apple Retail Stories July 9

Apple’s most significant store in Texas is about to get an upgrade. Apple Highland Village will temporarily close on July 28 while interior remodeling work is completed.

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Apple Retail Stories July 1

Apple has long been absent from downtown Nashville’s skyline, operating just two retail stores in the city’s periphery. A report earlier this year suggesting a new store in the works for downtown’s Fifth + Broadway development has now been reinforced by recently submitted planning documents. Preliminary renderings of a retail store consistent with Apple’s architectural style give us a first look at what Tennessee may have to look forward to.

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Apple Music Up Next concert tour bringing rising artists to top Apple Stores this summer

Throughout this summer, Apple will host a series of seven after-hours concerts at some of its top retail stores around the world. Performances will feature artists from Apple Music’s Up Next program.

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