Apple Retail Overview Updated August 3, 2020

Apple Retail

Apple operates 511 retail stores across the globe.

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1,155 'Apple Retail' stories

September 2010 - August 2020


Wondering if your local Apple Store has reopened? Check out our COVID-19 Reopening Tracker.

Apple Stores welcome over 500 million visitors per year. Under the direction of Deirdre O’Brien, Apple’s 511 locations in 22 countries are staffed by more than 70,000 team members and 3,000 Creative Pros.

Beyond their award-winning architecture and landmark designs, Apple Stores are known for their focus on education and creativity. Over 250,000 free Today at Apple sessions are offered to the community each quarter. New stores are designed to include a video wall and gathering area for Today at Apple known as the Forum. Older “classic” locations are being upgraded to accommodate the same experience.

Learn more on Department Map, the Apple Store glossary.

Recent store openings and upgrades:

If you attend a store opening, spot something interesting, or attend a great Today at Apple session, we’d love to see and share your photos with readers.

Apple Retail Stories August 3

Last week, artists from Chicago shared their inspiration with hundreds of students across the city through Sentrock’s Summer Studio. The collaboration with Today at Apple brought virtual sessions to Chicagoland youth to keep creativity flowing even during challenging times.

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Apple Retail Stories August 2

Apple’s in-store creative sessions are coming back to life in mainland China after being paused due to COVID-19. Today at Apple is scheduled to resume at nine stores across the country on August 3.

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Apple is reportedly asking its retail store landlords in the UK to slash its rent by as much as 50%, according to a new report from The Sunday Times. If landlords agree to cut the rent and offer a “rent-free period,” Apple is allegedly prepared to extend its leases by several years.

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Apple Retail Stories July 31

The next time you visit an Apple Store, expect to see a lot more Memoji. After today, Apple’s retail teams will greet you wearing custom new badges printed with their likeness — in Memoji form. If you’d like a virtual badge in the same style, there’s now a way to make your very own tag.

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App Store or Apple Store? The days of choosing the wrong gift card are over. Apple today introduced new Apple Gift Cards that do it all.

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Apple Retail Stories July 30

Lead photo via @nn744234

Apple Central World opened today, becoming the second Apple Store in Thailand and rooting Apple deep in the culture of Bangkok’s busiest social hub. Readers and Apple customers from all across the city visited the new space on opening day and shared their photos of the experience.

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