Apple Retail Overview Updated September 20, 2019

Apple Retail

Apple operates 508 retail stores across the globe.

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1,010 'Apple Retail' stories

September 2010 - September 2019


Apple Stores welcome over 500 million visitors per year. Under the direction of Deirdre O’Brien, Apple’s 508 locations in 22 countries are staffed by more than 70,000 team members and 3,000 Creative Pros.

Beyond their award-winning architecture and landmark designs, Apple Stores are known for their focus on education and creativity. Over 250,000 free Today at Apple sessions are offered to the community each quarter. New stores are designed to include a video wall and gathering area for Today at Apple known as the Forum. Older “classic” locations are being upgraded to accommodate the same experience.

Recent store openings and upgrades:

If you attend a store opening, spot something interesting, or attend a great Today at Apple session, we’d love to see and share your photos with readers.

Apple Retail Stories Today

It’s launch day for the iPhone 11 and iPhone 11 Pro and Apple is using the entire homepage of its website to promote the latest iPhones and their new features. We’ve also got a behind the scenes look at the triple-camera  on the iPhone 11 Pro with a new video. Meanwhile, at Apple Stores, the company is promoting its services to customers with new physical retail cards.

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To spotlight the new iPhone 11, 11 Pro, and Apple Watch Series 5, Apple has refreshed its retail stores across the world with an array of new fixtures, imagery, and displays. The changes call attention to popular features of the new iPhones and the variety of bands available for the Apple Watch Series 5.

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Apple fans celebrated the grand reopening of Apple Fifth Avenue today in New York City. Alongside the launch of the iPhone 11, 11 Pro, and Apple Watch Series 5, customers lining up got a chance to meet and snap photos with Apple executives. Tim Cook, Deirdre O’Brien, Phil Schiller, and Greg Jozwiak were all in attendance.

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Apple Retail Stories Yesterday

The Apple Watch has always been Apple’s most customizable product. To make choosing a case and band that fits your own style easier, Apple is introducing a new retail feature called Apple Watch Studio alongside the Series 5. Available both online and in-store, Apple Watch Studio lets you mix and match styles to build your own personalized model. Here’s how the process will work when you walk in to an Apple Store.

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How do you improve on an icon? That’s the challenge Apple tackled to complete its most extensive store renovation to date. Apple Fifth Avenue and its 32-foot glass cube entrance have returned to New York City. Ahead of the famous store’s reopening, timed to coincide with the release of the iPhone 11, 11 Pro, and Apple Watch Series 5, Apple gave us a sneak peek inside.

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Apple Retail Stories September 16

A little piece of Apple retail history is coming to an end in the service of progress. On September 28 at 10:00 a.m., Apple Fukuoka will move to an expansive new storefront within walking distance of the existing store. When the original location closes, it will take with it the last of a store feature Apple called The Studio.

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