Apple Retail Overview Updated April 23, 2018

Apple Retail

Apple operates over 500 retail stores across the globe. Headed by former Burberry CEO Angela Ahrendts, the company's retail presence has grown with community initiatives like "Today At Apple."

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685 'Apple Retail' stories

September 2010 - April 2018


Steve Jobs announced Apple’s efforts to create a unified retail experience in 2001, opening the company’s first stores in McLean, VA and Glendale, CA. Apple stores quickly grew in number, now numbering over 500. In recent years, Apple has focused on increasing their retail presence internationally, opening many stores in China and Europe. The company’s 500th store to open was also their first in the country of South Korea.

In 2013, Apple announced that former fashion CEO Angela Ahrendts would be heading the company’s retail efforts. Apple stores were previously under the leadership of former Target merchandiser Ron Johnson, and shortly by John Browett, a tumultuous time marked by internal controversy.

Under the leadership of Angela Ahrendts and increased design direction from Jony Ive, Apple has been rolling out a new retail design since 2015. As part of the new direction, the company has dropped the word “store” from its vocabulary and refers to flagship locations as “town squares.” Much of the next-generation Apple retail experience is structured around “Today At Apple”, a program of community events designed to help Apple customers learn about and get the most out of their devices.

Apple Retail Stories Today

Tim Cook greeting iPhone customers at Apple Palo Alto.

Apple has announced that their retail location in Palo Alto, CA will be closing for an undetermined amount of time beginning in May. The building will be remodeled as part of Apple’s strategy to bring all of its 500+ retail locations into the Today At Apple era. While store employees have not yet been given a specific date of closure, the renovations are expected to begin in “mid May.” We’ll update this post as more information becomes available.

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Apple Retail Stories April 21

If you want to see the world’s only remaining Apple store dedicated to Apple Watch sales, you’ll have to act fast. Signage recently posted at the Isetan department store in Shinjuku, Tokyo indicates that the location will be closing as of May 13th.

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Sylvania HomeKit Light Strip

Apple Retail Stories April 20

Earth Day is on Sunday – a day devoted to raising environmental awareness and expressing support for measures to protect the environment. Apple is doing its bit to raise awareness of the day by turning its store logos green and swapping out the usual blue t-shirts for green ones …

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Apple Retail Stories April 7

French activist group Attac is quickly making a name for itself by continually protesting at Apple Stores. The group this weekend is protesting at two Apple Stores in France, including the Opéra store in Paris and its Aix-en-Provence location, over Apple’s tax practices in Europe…

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Apple Retail Stories April 6

Update: Tim Cook and Angela Ahrendts have posted congratulatory messages on Twitter. Photos have been posted on Apple’s Newsroom.

Just steps from the world’s busiest transportation hub, Apple today welcomed customers to their newest retail store, Apple Shinjuku. 9to5Mac reader iChernov attended the grand opening and generously provided us with firsthand photos and video of the experience.

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Apple Retail Stories April 4

Coinciding with a media preview of Apple’s new retail store in Tokyo’s bustling Shinjuku shopping district, the company has shared new photos of the facility ahead of its 10 a.m. grand opening this coming Saturday.

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