Apple Retail Overview Updated October 20, 2020

Apple Retail

Apple operates 510 retail stores across the globe.

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1,184 'Apple Retail' stories

September 2010 - October 2020

Wondering if your local Apple Store has reopened? Check out our COVID-19 Reopening Tracker.

Apple Stores welcome over 500 million visitors per year. Under the direction of Deirdre O’Brien, Apple’s 510 locations in 22 countries are staffed by more than 70,000 team members and 3,000 Creative Pros.

Beyond their award-winning architecture and landmark designs, Apple Stores are known for their focus on education and creativity. Over 250,000 free Today at Apple sessions are offered to the community each quarter. New stores are designed to include a video wall and gathering area for Today at Apple known as the Forum. Older “classic” locations are being upgraded to accommodate the same experience.

Learn more on Department Map, the Apple Store glossary.

Recent store openings and upgrades:

If you attend a store opening, spot something interesting, or attend a great Today at Apple session, we’d love to see and share your photos with readers.

Apple Retail Stories October 20

Molekule debuted the world’s first molecular air purifier with the “Air” back in 2017 and it arrived with a handy iOS app. Now the company is taking smart home connectivity a step further and bringing HomeKit support to its Mini+ molecular air purifier and it’s landing at Apple Stores and in the US. Read on for a closer look at this top-notch HomeKit air purifier.

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Apple Retail Stories October 18

Express Pickup at Apple Aventura (Photo courtesy of @jgrano305)

Apple is significantly expanding its new Express Storefront pickup service to help safely serve customers in regions where full in-store service cannot resume due to COVID-19 conditions. The new accommodations arrive as Apple prepares to enter its busiest product launch season of the year. The iPhone 12, 12 Pro, 12 mini, new iPad Air, MagSafe accessories, and HomePod mini will all be available by mid-November.

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Apple Retail Stories October 16

Today at Apple is launching online in India, bringing together a new community of creatives with artists and makers from around the world. The free, global program of creative and educational sessions is kicking off just in time for Diwali with the Illuminating Creativity Series.

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Apple Retail Stories October 14

All photos courtesy of Brian King.

The new Apple Watch Hermès fall collection is featured in a fantastical, one-of-a-kind display at Apple Park Visitor Center. Apple updates the store’s displays seasonally with designs exclusive to its campus location, and this fall’s Apple Watch installation is the most impressive yet.

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Apple Retail Stories October 13

Update: The all-new Apple Valley Fair opens on October 23 at 8:00 a.m.

A totally redesigned and expanded Apple Valley Fair is almost ready to open in Santa Clara, California. The hometown store of many Apple employees and the nearest Apple Store to Cupertino outside of Apple’s campus has transformed into a showcase of Apple’s latest design. Graphics installed on the new store today read, “We’ve got something special in store for you. Our grand opening is coming soon.”

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Apple Retail Stories October 9

While Apple had to close most of its retail stores during the pandemic, more customers have been choosing to buy online. To speed up this process, Apple will now ship products from its store stocks so that it can guarantee even faster deliveries.

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