Apple Store Stories Yesterday

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Two days ahead of the opening of the first Apple Store in Singapore, the company has provided a press preview of the interior.

One notably missing feature is the glass staircase which has traditionally been a signature design element of Apple’s retail stores. There is instead what is being reported as a stone staircase but may be a ceramic one. This design was first seen in the Nanjing store in China, and appears to be destined for the refitted 5th Avenue store in NY too …

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Apple Store Stories May 24

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Apple Store Stories May 22

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Among the images that Apple proudly featured in officially launching its Today at Apple initiative was one from an event I attended myself: an acoustic concert at London’s Regent Street store.

The official photo of the event, below, shows singer Dua Lipa performing one of the tracks from her upcoming new album, while smiling customers enjoy the show.

That was an accurate reflection of the event. The singer gave an excellent performance to an appreciative audience. But it didn’t provide the complete picture. The top photo, taken with my iPhone from my position close to the stage area, shows another aspect of the event: massive crowding with basically zero attempt at controlling those crowds …

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9to5toys 

Apple has removed the vinyl window coverings from its first retail store in Singapore, revealing the interior for the first time.

Straits Times reports that the ground floor is used to display both main products and accessories, while the focus of the upper floor is on space for the company’s Today at Apple creative sessions …

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Apple officially launched its Today at Apple initiative – combining workshops and creative performances – this weekend. The company says that it held special events at all 495 Apple Stores around the world, and showed off photos from many of them (below).

‘Today at Apple’ kicked off this weekend with new in-store programming around the world, including Photo Walks and Kids Hour at all 495 Apple stores. From Getting Started with Coding to How To: Sketch, Draw and Paint with iPad, stores collectively hosted 4,000 sessions a day, including some with very special guests …

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Apple Store Stories May 17

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Apple Retail chief Angela Ahrendts has appeared in a video interview promoting the new Today at Apple initiative launching at Apple Stores this week. In the discussion with LinkedIn’s Daniel Roth, Ahrendts talks about her approach to leading Apple Retail to success when some retailers are struggling. Included in the video are some interesting numbers like Apple’s employee retention rate and even how many beacons were just installed overnight as part of the Today at Apple effort.

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