Apple Retail Overview Updated October 15, 2018

Apple Retail

Apple operates 505 retail stores across the globe. Lead by former Burberry CEO Angela Ahrendts, the company's retail presence continues to grow with community initiatives like "Today At Apple."

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825 'Apple Retail' stories

September 2010 - October 2018


Steve Jobs announced Apple’s efforts to create a unified retail experience in 2001, opening the company’s first stores in McLean, VA and Glendale, CA. Apple stores quickly grew in number, climbing to over 500 in 2018. In recent years, Apple has focused on increasing its retail presence internationally, opening many stores in China, Japan, and Europe.

In 2013, Apple announced that former fashion CEO Angela Ahrendts would be leading the company’s retail efforts. Apple stores were previously under the leadership of former Target merchandiser Ron Johnson, and shortly by John Browett, a tumultuous time marked by internal controversy.

Under the leadership of Angela Ahrendts and increased design direction from Jony Ive, Apple has been rolling out a new retail design since 2015. As part of the new direction, the company has dropped the word “store” from its vocabulary and refers to flagship locations as “town squares.” Much of the next-generation Apple retail experience is structured around “Today At Apple”, a program of community events designed to help Apple customers learn about and get the most out of their devices.

Apple Retail Stories Yesterday

As 2018 winds down, Apple plans to fulfill its promise of three retail store openings in Japan by the end of the year. After 11 months of renovation work, Apple Shibuya is set to reopen October 26th.

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Apple Retail Stories October 12

New cooperation between two Swedish political parties has put Apple’s plan to establish a significant retail store in the heart of Stockholm in serious jeopardy. During a press conference held Friday at Stockholm’s City Hall, leaders expressed their wishes to cancel Apple’s project.

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Apple Retail Stories October 11

Following four months of remodeling and modernization, Apple’s expansive retail store at London’s Covent Garden will reopen on Friday, October 26th. The reveal is timed to coincide with the launch of the colorful new iPhone XR.

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Apple Retail Stories October 5

In July, Apple announced that its first-party print products would be discontinued at the end of September. The news took me by surprise. While features like iCloud shared albums and Photos app Memories have lessened the need to make books and prints, I still regarded the service fondly.

Over the years, books and calendars from Photos on my Mac (and earlier, iPhoto) have made great gifts and keepsakes for family members and myself. To commemorate the end of an era, I decided to make one last hardcover photo book and theme it around a topic I love, and where many people learned about the Photos print service for the first time: Apple retail stores. My book arrived today.

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Apple stores will participate in EU Code Week with over 2000 Today at Apple sessions

Beginning tomorrow, Apple stores across Europe will offer an increased number of Today at Apple sessions focused on programming with Swift. The initiative is in celebration of EU Code Week, an annual program celebrating the importance of learning how to code.

Apple Retail Stories October 4

Apple today announced that its retail store at the Carrousel du Louvre shopping mall in Paris, France will close permanently on October 27th. The store’s imminent replacement was announced in September, but no definitive date was given at the time.

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