Apple Retail Overview Updated March 28, 2020

Apple Retail

Apple operates 510 retail stores across the globe.

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1,093 'Apple Retail' stories

September 2010 - March 2020


Apple Stores welcome over 500 million visitors per year. Under the direction of Deirdre O’Brien, Apple’s 510 locations in 22 countries are staffed by more than 70,000 team members and 3,000 Creative Pros.

Beyond their award-winning architecture and landmark designs, Apple Stores are known for their focus on education and creativity. Over 250,000 free Today at Apple sessions are offered to the community each quarter. New stores are designed to include a video wall and gathering area for Today at Apple known as the Forum. Older “classic” locations are being upgraded to accommodate the same experience.

Learn more on Department Map, the Apple Store glossary.

Recent store openings and upgrades:

If you attend a store opening, spot something interesting, or attend a great Today at Apple session, we’d love to see and share your photos with readers.

Apple Retail Stories March 28

On a brighter timeline, Apple Stores around the world are stocked with the brand new LiDAR-equipped iPad Pro and updated MacBook Air. In reality, every Apple Store outside of Greater China is closed indefinitely. The 52 stores that remain open now give a rare look into a global product launch that could have been.

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Apple Retail Stories March 24

As the global coronavirus situation changes day by day, Apple is making tentative plans to begin reopening some of its temporarily shuttered retail stores outside of Greater China. In a message obtained by 9to5Mac, Apple’s SVP of Retail + People Deirdre O’Brien outlined a strategy to retail team members that will begin in April.

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Apple Retail Stories March 23

If you’re in search of inspiration, a new resource offers a shortcut to creativity. The Inspiration Index site helps you discover artists who have collaborated with Apple on Today at Apple sessions and be inspired by their work.

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Apple Retail Stories March 21

All Apple Stores outside of China are closed until further notice due to the ongoing coronavirus pandemic, and it’s preventing some customers from picking up their repaired devices. Business Insider reports that customers who didn’t pick up their devices before stores closed are now unable to do so.

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Apple Retail Stories March 16

Apple provides FAQ for returns and repairs during nearly global store closures

Last Friday, March 14th, Apple made the proactive decision to close all of its retail stores outside of China in light of the COVID-19/coronavirus outbreak. The decision went into effect immediately and now the company shared how to go about getting devices back that are in for repair, an extended return policy, and more on a new FAQ page.

Apple Retail Stories March 14

Apple today issued a letter responding to the growing coronavirus pandemic and outlining steps the company is taking to protect the safety of customers and employees. As part of the precautions, all Apple retail stores outside of Greater China will temporarily close until March 27, effective immediately.

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