Apple Retail Overview Updated August 22, 2021

Apple Retail

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1,316 'Apple Retail' stories

September 2010 - December 2021

Apple operates more than 500 retail stores in 22 countries. Under the direction of Deirdre O’Brien, Apple Stores are staffed by more than 70,000 team members and 3,000 Creative Pros. Here’s everything you need to know about Apple Retail including COVID-19 status, new store openings, and the latest news.

COVID-19: Changes to the Apple Store experience

Wondering about the status of your local Apple Store? Check out our COVID-19 Reopening Tracker, which includes a full map of open stores, health and safety procedures, and all the information you need to know before your visit.

Apple Stores: What makes them unique?

Beyond their award-winning architecture and landmark designs, Apple Stores are known for their focus on education and creativity. Over 250,000 free Today at Apple sessions were offered to the community each quarter prior to the pandemic. New stores are designed with a Video Wall and gathering area for Today at Apple known as the Forum. Older “classic” locations are being upgraded to accommodate the same experience.

Hours and locations: Where can I find details about my local Apple Store?

Apple’s website has a great tool for finding nearby locations and store hours; just type in your address or zip code to get started. You can learn more about the design and details of Apple Stores at The Apple Store Glossary.

Apple Store appointments: How can get I help?

If you’re having a problem with your device or want to shop with a knowledgeable Specialist, take the time to make an appointment before your Apple Store visit. If you need to make a Genius Bar appointment or contact Apple Support, visit Apple’s website. To schedule a shopping session, visit this link or open the Apple Store app.

The latest store openings and upgrades

Share your experience

If you attend a store opening, spot something interesting, or attend a great Today at Apple session, we’d love to see and share your photos.

Apple Retail Stories December 1

Apple is opening a new store in Berlin on December 2. The Rosenthaler Strasse retail store is Apple’s second in the city, joining its Kurfürstendamm location.

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Apple Retail Stories November 26

Apple sales in Turkey have resumed after the company suspended them due to a currency crash in the country. However, local prices have been increased by 25% to reflect the devaluation of the Turkish lira against the US dollar.

Apple suspended sales from the local online store, and there have been conflicting reports that it also turned people away from retail stores

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Apple Retail Stories November 25

Suspects escape after Apple Store smash-and-grab by teens is caught on camera on Wednesday in California

The Santa Rosa Police Department is investigating a recent “smash-and-grab” burglary that occurred this week at an Apple Store in Northern California.

Apple Retail Stories November 22

It’s been quite some time since rumors regarding a new Apple Store in Berlin started. Now, the company is finally promoting the page of the Rosenthaler Strasse retail, which is set to “open soon.”

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Apple Retail Stories November 20

Apple announced a few weeks ago that it was moving the Grove Apple Store in Los Angeles to a new location. Now, it’s finally opened to the public. Apple’s The Grove retail in Los Angeles is one of the most important stores for the company. After two decades of history, Apple decided to change its location so it would be able to welcome even more customers.

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Apple Retail Stories November 19

‘Ted Lasso’ cast members attend Q&A at The Grove Apple Store, opening today

Jason Sudeikis and other Ted Lasso cast members have attended a Q&A event at The Grove, the LA Apple Store opening today.

Apple says that the store, which originally opened in 2002, is now twice the size and has been “entirely reimagined” …

Apple Retail Stories November 17

Apple ramps up hiring for first retail store in India after delays due to COVID-19

Apple fans in India have been waiting for an Apple retail store for quite a few years now. It was supposed to launch this year, but due to COVID-19, the company had to delay its plans. Now, Apple is finally starting to hire people.

Apple Retail Stories November 13

Apple opened its first Apple Store in Berlin eight years ago. Now, since the beginning of 2021, rumors regarding second retail are gaining traction as the construction seems finished.

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Apple Retail Stories November 11

Apple is rolling out a small update to the Apple Store application for iPhone and iPad today. The update brings the app to version 5.14, and it includes new features for watching product videos, as well as a new lists feature. Head below for the full details.

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Apple Retail Stories November 9

New Grove Apple Store in Los Angeles opening November 19

In addition to launching this year’s Holiday Gift Guide, Apple has also announced that The Grove Apple Retail Store in Los Angeles will get a new address on November 19.

Apple Retail Stories October 21

Tomorrow sees the opening of the latest Apple Store, at Bağdat Caddesi in Turkey. The deceptively large two-level design includes a floating carbon fiber roof, while also incorporating local materials.

The launch is being celebrated with a unique six-week Today at Apple program, and an augmented reality exhibition …

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Apple Retail Stories October 19

Earlier this year, Target announced that it was teaming up with Apple to launch new “Apple shopping destination” experiences in retail stores around the US. Now, Target has announced an expansion of this initiative in time for the holiday shopping season.

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Apple Retail Stories September 24

Credit: Michael Steeber + Storeteller

Apple today opened a new retail store in The Bronx at The Mall at Bay Plaza. This marks the first time Apple has had a store in The Bronx borough of New York City. The new store features an updated design with several new elements not seen before in other stores. New features range from an all-new space dedicated specifically for in-store pick-up to newly designed Today at Apple tables.

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We’ve already seen photos of the first iPhone 13 pre-orders arriving, and now Apple has shared photos of some of the first customers to buy the iPhone 13 in its retail stores.

So far Apple has shared photos from Apple Sanlitun in Beijing …

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Apple Retail Stories September 22

Apple Store employees are set to get a rare companywide bonus this fall. Sources say that Apple will give $1,000 to Apple Store employees who have been with the company since March 2021, while those who joined more recently will get a $500 bonus.

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Apple Retail Stories September 2

Every Apple Store launch is exciting and somehow impacts a community. Today, the company gave a sneak peek of its new retail store coming to Changsha, in China. Located in Hunan province, this will be the first Apple retail store in Changsha, which is located in the center of the provincial capital.

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Apple Retail Stories August 19

With the rising of COVID-19 cases in the United States and Apple requiring its employees to wear masks in store again, a new story by Bloomberg’s Mark Gurman shows that Apple closed a store after 20 employees were exposed to COVID.

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Apple Dadeland has a sunny new home in Miami, Florida. The all-new store opened today at Dadeland Mall, replacing a previous, interior-facing location.

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Apple Retail Stories August 10

Apple is building its next great retail store in your living room. Have you seen the plans? Accelerated by the pandemic, Apple has created new platforms, polished existing services, and renewed its online retail efforts to create a home ecosystem just as immersive and memorable as its in-store experience. There’s just one catch: you’ll need to bring the tables.

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Apple Retail Stories August 6

The first physical Indian Apple Store, due to open later this year, has been delayed due to COVID-19, the company has confirmed. The country was very badly hit by the pandemic, with more than 30 million cases and over 400,000 deaths.

Apple has already had to wait many years to get the go-ahead to open its first retail store, due to legal requirements laid down by the government …

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Apple Retail Stories August 2

Apple Dadeland in Miami, Florida will soon reopen in a sunny new street-facing space at Dadeland Mall, Apple announced today.

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Apple is making it faster and easier than ever to buy accessories and cases at Apple Stores with a new self-checkout App Clip powered by the Apple Store app and Apple Pay. App Clips are small parts of apps that load quickly in the moments you need them.

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Apple has developed a new iPhone display solution for its retail stores that highlights MagSafe wireless charging, eliminates cable clutter, and makes iPhones more approachable to customers.

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Apple Retail Stories July 28

Apple is officially reinstating its mask requirement at most of its retail stores in the United States. According to a report from Bloomberg, Apple has sent a memo to retail employees informing them that masks will be required for shoppers and employees beginning tomorrow, July 29, regardless of vaccination status.

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