Apple Retail Overview Updated January 21, 2019

Apple Retail

Apple operates 506 retail locations across the globe. At the heart of each store is Today at Apple, a series of educational programs designed to inspire and motivate customers to take their passions further.

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874 'Apple Retail' stories

September 2010 - January 2019


Steve Jobs announced Apple’s efforts to create a unified retail experience in 2001, opening the company’s first stores in McLean, VA and Glendale, CA. Apple stores quickly grew in number, climbing to over 500 in 2018. In recent years, Apple has focused on increasing its retail presence internationally, opening many stores in China, Japan, and Europe.

In 2013, Apple announced that former Burberry CEO Angela Ahrendts would be leading the company’s retail efforts. Apple stores were previously under the leadership of former Target merchandiser Ron Johnson, and shortly by John Browett, a tumultuous time marked by internal controversy.

Under the leadership of Angela Ahrendts and increased design direction from Jony Ive, Apple has been rolling out a new retail design since 2015. As part of the new direction, the company has dropped the word “store” from its vocabulary and refers to flagship locations as “town squares.” Much of the next-generation Apple retail experience is structured around Today At Apple, a program of community events designed to help Apple customers learn about and get the most out of their devices.

Apple Retail Stories January 21

Each year, the American Institute of Architects highlights just a few carefully considered spaces to win its Interior Architecture Awards. Each project selected is deemed an innovative and spectacular interior space that makes a mark on the places we live and work. For 2019, New York City’s Apple Upper East Side has been awarded, adding to store’s impressive list of design accolades.

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If you’ve visited any Apple store over the past few years, you’ve probably observed the tiny Sphero robots that often zoom around, piloted by children testing out iOS-connected accessories. Depending on the visit, you may have also noticed elaborate patterns constructed from blue painters tape on the store’s floor. These mazes are used as a course for the Sphero Maze Challenge Kids Hour, a popular Today at Apple session. While the mazes began with rudimentary layouts serving as obstacle courses for the robots, an increasing number of stores have turned the maze designs into a new art form that adds an extra dash of creativity.

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Apple Retail Stories January 12

Changes are in store for one of Apple’s most significant retail spaces in Spain. Apple Passeig de Gràcia will soon close its doors temporarily for renovation work. Upon reopening, the store is expected to be updated with a Forum, Video Wall, and all of Apple’s latest store features.

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Apple’s historic Tysons Corner store could be preparing to see an inspired move. Recent plans indicate that construction of a significantly larger and more modern replacement space may soon begin at the nearby Tysons Galleria.

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Apple Retail Stories January 7

January has already been a busy month in Apple retail news. After announcing a temporary store closure for remodeling in Altamonte Springs, Florida, and a permanent store closure in Sendai, Japan, Apple has plans to completely remodel its Bridgewater, New Jersey location as well.

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Apple Retail Stories January 6

Apple Sendai Ichibancho will soon close its doors for the last time, according to a message posted on Apple’s Japanese website. The classic store is Apple’s smallest location in Japan and among the tiniest in the world.

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