Apple Retail Overview Updated February 19, 2018

Apple Retail

Apple operates over 500 retail stores across the globe. Headed by former Burberry CEO Angela Ahrendts, the company's retail presence has grown with community initiatives like "Today At Apple."

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662 'Apple Retail' stories

September 2010 - February 2018


Steve Jobs announced Apple’s efforts to create a unified retail experience in 2001, opening the company’s first stores in McLean, VA and Glendale, CA. Apple stores quickly grew in number, now numbering over 500. In recent years, Apple has focused on increasing their retail presence internationally, opening many stores in China and Europe. The company’s 500th store to open was also their first in the country of South Korea.

In 2013, Apple announced that former fashion CEO Angela Ahrendts would be heading the company’s retail efforts. Apple stores were previously under the leadership of former Target merchandiser Ron Johnson, and shortly by John Browett, a tumultuous time marked by internal controversy.

Under the leadership of Angela Ahrendts and increased design direction from Jony Ive, Apple has been rolling out a new retail design since 2015. As part of the new direction, the company has dropped the word “store” from its vocabulary and refers to flagship locations as “town squares.” Much of the next-generation Apple retail experience is structured around “Today At Apple”, a program of community events designed to help Apple customers learn about and get the most out of their devices.

Apple Retail Stories February 19

Prior to the release of HomePod earlier this month, many potential readers and Apple customers were eager to hear just how good the $349 speaker would sound. On launch day, we stopped in at several of Apple’s retail locations to see HomePod in person, bringing you photos of the store displays. Demoing a speaker in a noisy environment is no easy task, and while HomePod’s performance is admirable, the difference between your home and a busy store is still markedly obvious. Augmenting HomePod’s in-store display experience could help compensate for the shortcomings of a less-than-ideal testing environment. Here’s how it could be done.

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Huge crack in glass of flagship Chicago Apple Store, present for several weeks

A huge crack in the glass at Apple’s flagship retail store in Chicago has been present now for several weeks, and appears to be growing …

Apple Retail Stories February 9

Apple’s HomePod went on sale this morning in the U.S., and customers who preordered the smart speaker are receiving their shipments across all three countries where the device is available, including Australia and the United Kingdom.

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Spigen TEKA RA200 Airpods Earhooks Cover

Apple Retail Stories February 7

Apple’s rumored plans for an impressive new retail location in Walnut Creek, California are steadily progressing, seen in new photos of the structure provided to 9to5Mac.

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Chinese authorities have closed down an elaborate fake Apple service center in Beijing. The firm behind it was fined $43,000 as part of a reported crackdown on intellectual property breaches in the Chinese capital …

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Apple has had to work hard to promote Apple Pay in China due to the popularity of existing, local mobile wallet apps like WeChat Pat and Alipay.

The company had already bowed to the inevitable in allowing local apps to be used for online payments, but is now set to go even further …

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