The ultimate goal of a creative tool is to foster seamless innovation and collaboration. Adobe understands this, having built its brand on industry-leading creative products for decades. But how do you evolve a brand to become more approachable to a larger audience? For many tech companies of late, brand illustrations have proved successful. When a logo or wordmark isn’t personal enough, illustrations help bridge the gap between a product and a user, becoming part of a brand identity. Today Adobe is rolling out a fresh illustration style for here that will begin to populate its tools and services. 9to5Mac took an inside look at the process of reimagining the aesthetics of tools that creative professionals rely on every day.
Exclusive October 15
Exclusive September 27
(See update at the bottom of the piece.)
Apple obtained FDA clearance to use the feature in the US just one day before the launch of the Watch, though Apple has not yet enabled it. But despite a study suggesting an accuracy rate of 98% in detecting AFib, Apple may face a much tougher battle in gaining similar clearance in the UK …
Exclusive August 8
Ken Kocienda worked at Apple from 2001 through 2016. On September 4, Kocienda is releasing a new book ‘Creative Selection’ (preorder: Amazon, iBooks), that details Apple’s design process from the inside, retelling his own anecdotes of working on the iPhone and iPad, demoing to Steve Jobs and more.
In this exclusive excerpt, you get a sense of how designing the iPhone software keyboard was anything but obvious. In late 2005, Apple paused all internal development on iPhone and told all engineers to invent keyboard concepts. This excerpt details how Kocienda’s winning design was shot down by Phil Schiller and Tony Fadell, which sent him back to the drawing board …
Exclusive March 12
Accessory makers in Apple’s Made-for-iPhone/iPad/iPod (MFi) licensing program now have the ability to create new types of products as the company adds specs for a Lightning to 3.5mm output cable and USB-C ports. The new specs were detailed in Apple’s recently updated materials for manufacturers in the MFi program, according to sources.
Exclusive September 11, 2017
tvOS 11 firmware for the upcoming Apple TV 4K appears to be out in the wild ahead of the anticipated unveil tomorrow during Apple’s keynote at the Steve Jobs Theater in Cupertino, CA. Here is an exclusive first look at the device’s 4K-enabled default screensaver 9to5Mac has received from the new firmware. expand full story
Exclusive September 8, 2017
Update #: GR added a new video that details each step of the Face ID capture process on the new device.
Update: GR posted a new picture on Twitter showing off what the Face ID & Passcode screen might look on the iOS 11 final release. (Added to bottom of post.)
Continuing our deep dive with the leaked iOS 11 GM build, we’re discovering more about the upcoming iPhone’s facial recognition system. Rumored to be the new authentication system, the Face ID setup should look familiar to many Touch ID users.