Apple debuts ‘Change Everything’ iPad ad campaign and website to highlight apps, accessories, education

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Apple has debuted its newest iPad marketing campaign, “Change Everything,” with a 1:30 commercial and a new website highlighting the apps that change the way people go about their daily lives. The ad starts off with a list of things that have changed since the release of the first iPad, such as small businesses and education.

From there the commercial demonstrates a variety of applications and accessories that have augmented the way people connect, learn, and conduct business, and enjoy their lives…

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Tim Cook charity auction raises $200,000 for RFK human rights campaign

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What can $200,000 get you in 2015? Lunch with the CEO of the most valuable company in the world and two tickets to be his VIP guest at a future Apple keynote. That’s how much Tim Cook and Charitybuzz raised at auction today as the weeks-long fundraiser came to a close after the starting bid began at $10,000 — the starting price of the 18k gold Apple Watch Edition — in mid-April… Read more

Happy Hour Podcast 013 | Apple Watch experiences, official third party band support, and iPad Pro news

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Apple Watch is finally here and this week we all have one. In this episode we discuss our experiences (good and bad) with Apple Watch, Apple’s official solution for third-party bands, and news about the rumored iPad Pro. Feel free to drop us a line about your Apple Watch experience at listenermail@9to5mac.com. The Happy Hour podcast is available for download on iTunes and through our dedicated RSS feed…

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American Foundation for the Blind honors Apple for VoiceOver technology

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The American Foundation for the Blind today announced four honorees for the upcoming Helen Keller Achievement Awards, highlighting Apple’s VoiceOver and Accessibility efforts alongside actor Charlie Cox, musician Ward Marston, and biopharmaceutical company Vanda Pharmaceuticals.

The foundation says that it gives this award to “accomplished individuals and companies for their success in improving quality of life for people with vision loss either through groundbreaking innovation or inspirational achievement that changes perceptions about what it means to be visually impaired.”

Apple is specifically being awarded for VoiceOver Accessibility technology across its products, per the announcement:

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Report: Phablet market quadrupled in Q1 with iPhone 6 Plus grabbing 44% of the market

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So-called phablets just about quadrupled their marketshare during Q1 of this year thanks largely due to Apple’s first product in the category, the iPhone 6 Plus.

The data comes from Kantar Worldpanel ComTech and shows the phablet market grew to 21% in the first quarter this year, up from just 6% last year. The growth is mostly due to the iPhone 6 Plus, which grabbed 44% of the market during Q1. Read more

Apple Watch’s online-only launch coming to an end soon as Apple preps in-store stock & pickup option

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Apple is now preparing for the rollout of the in-store pickup option on new Apple Watch orders, which will allow users to select a retail location to pick up their wearable devices after order. This is the first time Apple has made any indication of watch stock appearing at its stores since Angela Ahrendts revealed that the company was unsure of when that might happen.

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Olloclip unveils its lens accessory-compatible Ollocase for iPhone 6 & iPhone 6 Plus

 

We mentioned earlier this year at CES that Olloclip had a redesigned version of its lens accessory-compatible protective case in the works for both the iPhone 6 and iPhone 6 Plus, and today the company officially unveiled its all-new Ollocase. The Ollocase carries an affordable price tag with pre-orders kicking off today and comes in two matte color options. Read on for all the details… Read more

Report: Android switchers drive iPhone growth across EU in Q1, Apple grows to 26% share in China

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New data from Kantar Worldpanel ComTech shows that smartphone users ditching Android devices in recent months helped drive iOS growth across the EU. The data tracked the EU’s biggest markets in 1Q15— Great Britain, Germany, France, Italy, and Spain— and shows iOS grew 1.8 percentage points from last year to 20.3% market share this year. That includes around 32.4% of new Apple customers switching from an Android device, according to the report, while Android lost 3.1 percentage points during the quarter: Read more

Pixelmator, the popular image editor for Mac & iPad, is coming soon to the iPhone

Pixelmator is bringing its photo and image editor to the iPhone soon, as announced in a blog post today. Pixelmator was exclusive to the Mac until late last year when the developers ported the application to the iPad. It is now nearing completion on the iPhone version.

The especially good news for current Pixelmator users is that the iPhone version will not be released as a separate app. An update to the iPad app will make the software universal, so you can buy the app now and get the iPhone update for free when it is released. Even better, Pixelmator for iPad is currently on sale to celebrate the announcement

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Apple announces major new bond sale to finance increases in capital return program

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At its last earnings call, Apple announced that it is expanding its capital return program by more than 50%. This means the company is now looking to repurchase over $140 billion worth of shares and a larger dividend for shareholders.

To fund this activity however, it is cheaper for the company to sell domestic company debt than repatriate its ever-increasing cash hoard that is ‘trapped’ overseas. Therefore, Apple has today announced it will issue a new 7-part bond to raise the funds.

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Apple Watch takes #1 in Consumer Reports lab tests of 11 smartwatches (Video)

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We got an early indication that Consumer Reports were impressed with the Apple Watch when they were unable to scratch the sapphire screen of the stainless steel model. The well-respected non-profit has now revealed that the full set of lab tests are complete, and the Apple Watch ranked top out of the 11 smartwatches tested.

Consumer reports tested the watches for durability, water-resistance, health functionality, readability in bright and low light, ease of use, and ease of interaction – though there was one slightly worrying moment for the Apple Watch Sport …  Read more