Today

It’s the eve of Thanksgiving in the United States and as has become tradition, Apple has shared its annual holiday ad for the year. The new ad called “Sway” features a brief appearance by the new iPhone X, but mostly revolves around AirPods and sharing an experience with music with someone special.

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Black Friday is upon us, and despite the name, we’re expecting the deals to starting flying tonight at 12:01am. The team at 9to5Toys have been working around the clock compiling and sorting through all of this week’s best price drops.

For Black Friday 2017, this hub will serve as our main landing page for all of the hottest Apple deals. We’ve put together a list of what we know is coming down the line over the next 72 hours, and we’ll be updating it regularly in the meantime.

Before we jump to the deals, be sure to follow 9to5Toys on Twitter, RSS and Facebook now so as deals pop up you’ll be sure to see them. Sometimes offers only last a few minutes, so having our social feeds on-hand will ensure you’re prepared. We’ve rounded up all of the best Black Friday 2017 deals just below.

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The best 4K & 5K displays for Mac

OtterBox releases official Star Wars iPhone case collection ahead of The Last Jedi premiere

OtterBox today has released a new Star Wars collection for its Symmetry Series cases for iPhone. There are five different designs that are sure to please any Star Wars fan while protecting your iPhone 7/8 or 7/8 Plus.

We first heard talk of a new iPhone SE model back in August, and a new report today echoes this. Labelling it the iPhone SE 2, the Chinese report suggests that it will be exclusively manufactured by Wistron in India, though for worldwide sale …

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We learned yesterday that the HomePod project has something of an interesting history. In particular, it appears to have been originally envisaged less as a gadget and more as HiFi.

The HomePod was originally a side project cooked up about five years ago by a group of Mac audio engineers, who wanted to create a speaker that sounded better than the ones sold by the likes of Bose, JBL and Harman Kardon […]

The engineers wanted a product that would past muster with audiophiles. Several members of the impromptu team hailed from big-name speaker makers

Reading this, I found myself wishing for what HomePod might have been rather than what it actually appears to be …

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