There are more signs that Apple is aggressively expanding its ad business. In today’s edition of Mark Gurman’s Power On newsletter, Gurman says that Apple VP Advertising Platforms Todd Teresi aims to bring annual revenue into the ‘double digits’, up from about $4 billion-per-year today. That means (at least) a tripling of its current ad business is in sight.

Gurman says that Apple has already tested adding sponsored results to search results in the Maps app, similar to the App Store Search Ads program. Ads could also possibly start appearing in the Apple Books and Apple Podcasts storefronts in future.

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It won’t take long until Apple reveals iPhone 14 Pro to all users. While customers are eager to see the iPhone 14 lineup, there are plenty of rumors, CADs, and schematics on the web that already gives us a pretty good notion of what to expect from these phones.

Now, a concept gathers the latest rumors with Apple’s latest addition to the iOS 16 beta to show what the upcoming iPhone 14 Pro will look like.

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iOS 16 will support the iPhone 8, iPhone X, and newer models. Even so, not all functions will be available to older iPhones. With that in mind, 9to5Mac gathered all the features that will require at least an iPhone XR and iPhone XS, when this upcoming operating system is available to all users a month from now.

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VogDUO introduces two new chargers to revolutionize your experience with Apple devices. With a sleek design and color scheme, both the VogDUO 100W GaN wall charger and 3-in-1 wireless charger give your setup a professional look. In addition, VogDUO’s genuine leather and craftsmanship create premium all-black accessories for Apple users to further complete their style. You can get $15 off both products for a limited time with code 9to5mac15.

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One of the headline features of macOS Venture and iOS 16 was a few much-needed enhancements to Apple’s Mail app. I’ve long criticized the app for some serious upgrades as stagnant and much overdue; I even argued in the past that Apple developed a Mail.app Pro and rename the current app Mail.app Lite to keep the needs of business users separate from pro users. With Apple’s fall upgrades, Scheduled Send is finally built into macOS and iOS’s Mail app, but with a caveat that IT administrators will appreciate. Continue reading to learn more about schedule email send in iOS 16 and macOS Ventura.

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Telegram CEO Pavel Durov wrote a post this week to reveal that Apple was holding off on releasing a major Telegram update for an unknown reason. Now the update has finally been approved in the iOS App Store, and Durov confirmed that Apple complained about new animated emoji included in the app.

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With a successful AirPods line, it’s only natural for users to wonder when Apple will release a new generation of the AirPods, AirPods Pro, and AirPods Max. Head below as we round up the latest rumors on when expecting a new version of each of these products…

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In a few weeks from now, Apple will announce the upcoming iPhone 14 series. With rumors heating up, there are some features that are pretty much confirmed on these new phones. Read on as we roundup four of them that we expect to see on the iPhone 14.

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In a few weeks from now, Apple will likely hold its traditional September event. If the company follows the trend, this will be the most important keynote of the year. Although there are several products Apple could be readying, there are two that people are expecting the most: the iPhone 14 series and the Apple Watch Series 8. Here’s what Apple could announce at its September event.

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In 2004, I listened to a presentation from the IT Director of the internet service provider I was doing call center technical support for, and he made a comment that has stuck with me to do this day: Security is easy if you don’t care about the end-user experience. Finding the balance between security and usability is the true goal. I’d argue that usability and experience is the primary way Apple has distinguished itself in the enterprise and why it continues to grow to this day. A great example of Apple balancing security and usability is its Endpoint Security API.

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PITAKA creates some of the most interesting accessories for iPhone owners. With MagSafe compatible and standard Qi chargers, Apple users can take advantage of its products on the go, at home, or at the office. Here are some of the best options you can find now.

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Benjamin and Zac discuss all the new features and changes in iOS 16 beta 5, including the new battery percentage option. Also, the iPhone 14 Pro is rumored to get more expensive, and the 2022 iPad Pro might have a new 4-port connector.

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Apple is rumored to be preparing to introduce a new generation of its entry-level iPad, also referred to as the 10th-generation iPad, later this year. As the fall approaches, we’ve been hearing more about this new iPad model, which is expected to bring better hardware and a new design. Read on as we detail everything we know about the new entry-level iPad.

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A whole subset of HomeKit device categories often goes under notice. When you think about smart home devices, you will generally think about cameras, lights, speakers, or a switch. The real genius of a smart home is when things can happen without you even thinking about them. There’s a device that I recently picked up that I think might end up being one of my favorite HomeKit devices. This week, I am looking at the Fibaro Multi-Sensor Motion Sensor for HomeKit

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Apple is launching a new advertising campaign focused on its Apple One bundle of subscription services. In a new video, the company touts that Apple One offers you the “best of Apple” in an “all in one” package.

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Apple and Facebook have a long-running public feud, based primarily on the latter’s collection and use of personal information. A new report from The Wall Street Journal today goes in-depth on this battle, with the interesting tidbit that Apple once proposed a deal with Facebook to get a cut of its revenue.

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The iPhone 14 will be even more expensive than its predecessor, at least according to a new report from analyst Ming-Chi Kuo. If he’s to be believed, the iPhone 14 Pro and iPhone 14 Pro Max will both be more expensive than their predecessors.

But the addition of a new iPhone 14 Max this year means there are some important details to keep in mind.

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Ever wonder what cameras Apple has used in its iPads over the years or what cameras your current iPad has? Follow on for a look at the complete iPad camera list for what camera system comes with every iPad model.

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After hundreds of MacBook Pro workers at a Quanta plant broke through barriers in protest of tough COVID-19 lockdown conditions, the company has indicated that it is now paying significant incentives in an attempt to retain enough staff.

All in, the disruptions saw the MacBook assembler’s profits halved in the second quarter, and the company said it took more than two months to return to full production …

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