Nike announced today that it’s now using augmented reality features through its iOS app to make exclusive sneaker releases a more interactive experience. Using its Nike+ SNKRS app popular among those trying their luck at purchasing in-demand shoe releases, Nike is integrating AR features that will make some new sneakers only available to those that unlock them through viewing real-world items via their iPhone’s camera.
Apps Stories June 23
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Data from App Annie shows that the average smartphone owner spends 2 hours and 15 minutes a day using apps – the equivalent of one month a year. The average person has 60-90 apps installed on their phone, using around 30 of them each month and launching 9 per day.
Utilities and Tools led the way thanks to numerous pre-installed apps, such as Safari on iOS and Google on Android. After pre-installed apps, some of the largest categories by average apps used are Social Networking, Communication, and Social. This underscores the continued importance of social categories to marketing efforts for all types of apps.
The time spent using apps varied dramatically depending on the type of app …
The best 4K & 5K displays for Mac
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Despite having its own App Store on the iPhone, Apple Watch has had a mixed experience with third-party apps during its first two years on the market. The first round of apps heavily relied on the iPhone to work, then Apple later allowed developers to run apps natively on the Apple Watch. Some high-profile iPhone apps still have outdated Apple Watch versions or no version at all. Now a few big name companies are quietly pulling their existing Apple Watch apps altogether.