Facebook is the most popular social media service in the world with 2.32 billion monthly active users as of December 31, 2018. It also averages 1.52 billion daily active users as of December 2018.
Facebook was launched in February of 2004 (as The Facebook) for college students and then rapidly grew as it opened the service to more than those with a .edu email address. It was the subject of the 2010 movie called “The Social Network“.
In 2012, the social media giant offered its IPO and Facebook earned the title of the fastest company to grow to $250 billion market capitalization in the S&P 500.
In recent years, the company has been at the center of attention related to its role in the Russian interference in the 2016 US election. Since then, it’s been a continual stream of negative news for the company. They recently had all of their enterprise certificates for iOS revoked after it was discovered they had repackaged Onavo VPN as a ‘Research’ app and were paying teens $20/month to sneakily sideload it.
In early 2019, CEO Mark Zuckerberg announced a “privacy shift” for the company. He outlined a detailed vision for the future of the social media platform, specifically its messaging services. Notably, in contrast to how the company operates today, he says the future of the platform will be privacy-focused with features like end-to-end encryption, interoperability between its various apps like Facebook, Instagram, and WhatsApp, reducing how long it holds data, secure storage of personal data, and more.