Face ID Stories December 13

Apple’s television advertisements have earned three places on Adweek’s 25 Best Ads of 2018 annual list, which highlights the best media ads ranging from print to film. Apple’s highest spot ranking on the list, #2, was for its Spike Jonze directed-critically acclaimed ‘Welcome Home’ ad.

This isn’t the first time the company has seen massive celebration over the HomePod advert, with Adweek previously conducting a highly featured behind-the-scenes video.

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Face ID Stories November 9

Finisar, a key supplier for Apple’s Face ID system, is to be acquired by optical systems company II-VI, Inc.

Apple last year reached a $390M deal with Finisar to safeguard its supply of key components for the Face ID system now used in the iPhone XS, iPhone XR and 2018 iPad Pro models …

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Face ID Stories November 1

A new note from reliable supply chain analyst Ming-Chi Kuo of TF International Securities today includes the prediction that next year’s iPhone lineup will bring upgrades to Face ID. He also includes a forecast for the next round of iPads — before the newly announced iPads even reach customers.

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Face ID Stories October 13

Earlier this month, the first known case of law enforcement requiring a suspect to unlock their phone using Face ID surfaced. Now, Motherboard reports that cops around the United States are receiving instruction to ensure they themselves do not look at an iPhone X or iPhone XS displays, as that could count as one of the ‘false’ trials, and thus disable Face ID.

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Face ID Stories August 10

Customer experience tests of three recent iPhone ads find that Baby Boomers – those aged 55 plus – find them annoying and worrying.

The tests were carried out by UserTesting, who also explained why Apple likely made the decision to run the ads despite knowing the effect they would have on older people …

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Face ID Stories August 7

Most iPhone X owners say they’d never want to go back from Face ID to Touch ID, and can’t wait for it to be available on other devices.

It seems clear that Face ID is being added to the new iPad Pro models this year, while a fresh patent granted today points to the same technology coming to the Mac somewhere down the line …

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